VMSD - September 2016 - 30

RETAIL RENOVATION COMPETITION BEFOR E FIRST PLACE CONVERSION - DISCOUNT/MASS MERCHANT Target Streeterville, Chicago Submitted by: TARGET, MINNEAPOLIS 30 SEPTEMBER 2016 | VMSD.COM G ILB ER TSO N PHOT OGR A PH Y, S HOR E VI EW, M INN . H ome to Chicago's Navy Pier, the Streeterville neighborhood on Lake Michigan's shoreline is no stranger to renovation. Since the district's sordid beginnings in the late 1880s, it's hosted warehouses and factories, as well as the Ogden Slip shipping canal, which were foundations of the city's booming industries. The Pugh Terminal Warehouse, built in 1905, was one such location. In recent decades, however, Streeterville has become one of the Chicago's most expensive neighborhoods, considered prime real estate. Seeing an opportunity to embrace the neighborhood's past while serving a modern metropolitan clientele, Minneapolis-based Target's 23,000-square-foot, flexible-format Streeterville store seeks to be "a personalized, locally relevant shopping experience," says Joe Perdew, vp, store design, Target. Catering to urbanites, the location provides fast online pick-up options and a Starbucks Evenings location, which serves small plates and aperitifs on the waterfront. The shop's exposed brick walls remain true to the site's industrial heavy timber architecture, and are juxtaposed with up-to-date elements such as contemporary fixtures and linear lighting. "The design maintains this original character while inserting modern Target standards like a playful and welcoming entry, modern lighting and fixtures, clear organization of merchandising and wayfinding," says Perdew. "The contrast of old and new create a rich and authentic designed environment." The brand's trademark bull's-eye logo, adapted in white film graphics, adorns walls and harkens back to historic signage, but with a clean, contemporary feel. Appreciating the reimagined use of the retailer's iconic elements, Renovation Competition judge Amanda Sarver, interior designer, Kroger (Cincinnati), said, "It's still totally Target, but redone in a great way that speaks to the brand." http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - September 2016

Vmsd - September 2016
Contents
From the Editor
Vmsd Editorial Advisory Board
Meet the Vmsd Editorial Staff
The Goods
Design Detail
Heritage Heroes
Study Abroad
What's Cooking
The Future of Tailor - Made
Bundle of Joy
Moving Mountains
Showroom
Ad Index
Checking Out
VMSD - September 2016 - Intro
VMSD - September 2016 - Vmsd - September 2016
VMSD - September 2016 - Cover2
VMSD - September 2016 - 1
VMSD - September 2016 - Contents
VMSD - September 2016 - 3
VMSD - September 2016 - From the Editor
VMSD - September 2016 - 5
VMSD - September 2016 - Vmsd Editorial Advisory Board
VMSD - September 2016 - 7
VMSD - September 2016 - 8
VMSD - September 2016 - Meet the Vmsd Editorial Staff
VMSD - September 2016 - The Goods
VMSD - September 2016 - 11
VMSD - September 2016 - 12
VMSD - September 2016 - 13
VMSD - September 2016 - 14
VMSD - September 2016 - 15
VMSD - September 2016 - Design Detail
VMSD - September 2016 - 17
VMSD - September 2016 - Heritage Heroes
VMSD - September 2016 - 19
VMSD - September 2016 - 20
VMSD - September 2016 - 21
VMSD - September 2016 - 22
VMSD - September 2016 - 23
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VMSD - September 2016 - 25
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VMSD - September 2016 - 33
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VMSD - September 2016 - 35
VMSD - September 2016 - 36
VMSD - September 2016 - 37
VMSD - September 2016 - Study Abroad
VMSD - September 2016 - 39
VMSD - September 2016 - 40
VMSD - September 2016 - 41
VMSD - September 2016 - 42
VMSD - September 2016 - 43
VMSD - September 2016 - 44
VMSD - September 2016 - 45
VMSD - September 2016 - What's Cooking
VMSD - September 2016 - 47
VMSD - September 2016 - 48
VMSD - September 2016 - 49
VMSD - September 2016 - 50
VMSD - September 2016 - 51
VMSD - September 2016 - 52
VMSD - September 2016 - 53
VMSD - September 2016 - The Future of Tailor - Made
VMSD - September 2016 - 55
VMSD - September 2016 - 56
VMSD - September 2016 - 57
VMSD - September 2016 - Bundle of Joy
VMSD - September 2016 - 59
VMSD - September 2016 - 60
VMSD - September 2016 - 61
VMSD - September 2016 - 62
VMSD - September 2016 - 63
VMSD - September 2016 - Moving Mountains
VMSD - September 2016 - 65
VMSD - September 2016 - 66
VMSD - September 2016 - 67
VMSD - September 2016 - 68
VMSD - September 2016 - 69
VMSD - September 2016 - 70
VMSD - September 2016 - 71
VMSD - September 2016 - 72
VMSD - September 2016 - Showroom
VMSD - September 2016 - 74
VMSD - September 2016 - 75
VMSD - September 2016 - 76
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VMSD - September 2016 - 85
VMSD - September 2016 - Ad Index
VMSD - September 2016 - 87
VMSD - September 2016 - Checking Out
VMSD - September 2016 - Cover3
VMSD - September 2016 - Cover4
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