From the U.K. to China, retailers around the globe are reimagining
their brand envelopes to create compelling destinations for shoppers.
By Lauren Mang, Contributing Writer
As online shopping continues to dominate industry conversations,
savvy retailers are looking for new ways to entice customers through their doors.
One marked strategy is the shift from a transactional to an experiential model.
"Convenience and experience are king," says London-based Leigh Dennis, executive director and retail practice group leader for U.K./Europe at
Table of Contents for the Digital Edition of VMSD - September 2016