VMSD - April 2017 - 29

Jeff Wietrzykowski
Age: 34 \ Design Director, Brand Environments
Chute Gerdeman

Why him?
A few interior drawing classes in college were all it took to get
Jeff Wietrzykowski hooked on a career in design. His work
usually includes pops of color, which Wietrzykowski believes
not only add energy to an environment, but are also a powerful
navigation tool. He says that given unlimited time and budget,
he'd make working in a client's store or restaurant mandatory
for the design team. The reason, he says, are the valuable
insights they'd gain working side-by-side with employees and
interacting one-on-one with customers.

Chad Webre
Age: 35 \ Director of Architectural Design

Why him?
Overseeing the design and
development of all 300 global
Freshii restaurants means there is
always something for Chad Webre
to learn. He points to Freshii's
green hedge wall, or "fedge," as it's
known, as the single element that
appears in various iterations at
each location - whether it's on the
ceiling, as a large-scale interior wall
or as part of exterior signage. Webre
believes that, through design,
retailers can recapture emotions
and build a strong connection with
customers.
What design trends have
caught your eye recently?
"One-size-fits-all approaches to
design are no longer relevant within
our industry, and consumers are
becoming more sophisticated in
their expectations. Working for a
branded restaurant group, we
learned early on that we had to take an individualized approach
to the development and design of our restaurants. Even though
customers want consistency in the product offerings, the
experience of going to a restaurant needs to be unique and
interesting. At Freshii, no two stores are exactly alike."

TIM FRANCO, HONG KONG; HEADSHOT: CHRISTOPHER KEELS, COLUMBUS, OHIO

\ Toronto

J e ffr e y J . Do le za l, O MAH A, NE B. ; H ea dsh ot: FRESH II , T or on to

Freshii

\ Columbus, Ohio

Who has been the
greatest influence
on you in your
work?
"My dad. He was the first
person to encourage me
to go to design school
and always supported
me along the way.
Growing up, I saw how
hard he worked as an
engineer, but more
importantly, I knew
that he loved what
he did. Once I realized
this, I decided whatever
career I chose, it needed
to be something I loved.
Fortunately, I became a
designer." 

vmsd.com

|

APRIL 2017

29


http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - April 2017

VMSD - April 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Design Dynamos
A Little Goes a Long Way
Eat, Pray, Slay
Strike a Pose
Showroom
Ad Index
Checking Out
VMSD - April 2017 - Intro
VMSD - April 2017 - BB1
VMSD - April 2017 - BB2
VMSD - April 2017 - VMSD - April 2017
VMSD - April 2017 - Cover2
VMSD - April 2017 - 1
VMSD - April 2017 - Contents
VMSD - April 2017 - 3
VMSD - April 2017 - From the Editor
VMSD - April 2017 - 5
VMSD - April 2017 - VMSD Editorial Advisory Board
VMSD - April 2017 - 7
VMSD - April 2017 - 8
VMSD - April 2017 - The Goods
VMSD - April 2017 - 10
VMSD - April 2017 - 11
VMSD - April 2017 - 12
VMSD - April 2017 - 13
VMSD - April 2017 - 14
VMSD - April 2017 - 15
VMSD - April 2017 - Next Store
VMSD - April 2017 - 17
VMSD - April 2017 - 18
VMSD - April 2017 - 19
VMSD - April 2017 - Design Dynamos
VMSD - April 2017 - 21
VMSD - April 2017 - 22
VMSD - April 2017 - 23
VMSD - April 2017 - 24
VMSD - April 2017 - 25
VMSD - April 2017 - 26
VMSD - April 2017 - 27
VMSD - April 2017 - 28
VMSD - April 2017 - 29
VMSD - April 2017 - 30
VMSD - April 2017 - 31
VMSD - April 2017 - A Little Goes a Long Way
VMSD - April 2017 - 33
VMSD - April 2017 - 34
VMSD - April 2017 - 35
VMSD - April 2017 - Eat, Pray, Slay
VMSD - April 2017 - 37
VMSD - April 2017 - 38
VMSD - April 2017 - 39
VMSD - April 2017 - 40
VMSD - April 2017 - 41
VMSD - April 2017 - Strike a Pose
VMSD - April 2017 - 43
VMSD - April 2017 - 44
VMSD - April 2017 - 45
VMSD - April 2017 - 46
VMSD - April 2017 - 47
VMSD - April 2017 - Showroom
VMSD - April 2017 - 49
VMSD - April 2017 - 50
VMSD - April 2017 - Ad Index
VMSD - April 2017 - 52
VMSD - April 2017 - 53
VMSD - April 2017 - 54
VMSD - April 2017 - 55
VMSD - April 2017 - Checking Out
VMSD - April 2017 - Cover3
VMSD - April 2017 - Cover4
VMSD - April 2017 - DCover1
VMSD - April 2017 - DCover2
VMSD - April 2017 - D1
VMSD - April 2017 - D2
VMSD - April 2017 - D3
VMSD - April 2017 - D4
VMSD - April 2017 - D5
VMSD - April 2017 - D6
VMSD - April 2017 - D7
VMSD - April 2017 - D8
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