VMSD - April 2017 - 35

M AX B O L Z O N E L L A P H O T O G R AP H Y, N E W Y O R K

SPEcIAL REPORT: lighting trends

WHEN THE PARENTS ARE AWAY...
Mixed-use spaces intended for after-hours parties,
promotions or special events - demarcated by alternate illumination techniques than used elsewhere
in store - are still linchpins in strengthening bonds
between consumers and brands. While the trend
has mostly been adopted by higher-end apparel
retailers, appliance and home goods brands like
Pirch (San Diego) are also utilizing the concept. By
dimming for an event, retailers can visually differentiate the space from what customers might see during the store's regular shopping hours, helping to set
the tone and mood for an exclusive gathering.
"It's very different than typical retail, where
we're trying to make sure all the merchandise is lit
really well," says Jain. "Whereas, if you're coming
[in] after-hours, it might be [for] a party or a cooking event - Pirch does some amount of dimming for
that purpose."

AT MY WINDOWSILL
Samar Younes, global design director, creative environment, Coach (New York), explains that, at the
retail-level, LED advancements have been noticed.
"The improvements of LEDs makes it possible to replicate close-to-nature shades. Retailers no longer need
to compromise style for environmental sustainability
and longer-lasting bulbs," she says. "The introduction
of LED decorative filaments and various dimmer controls opens up a world of possibilities."
Edison-style bulbs seem to be making a comeback
after a few years out of the limelight, and diffused/
frosted lenses, reflective metals and sculptural fixtures
- styles the hospitality sector has championed for
years - are also staking their claim.
"It always starts with lighting as part of the marketing and branding," says Cooley. "Whether the brand is
moody and dramatic or Zen and quiet ... the interior
design and the lighting design work together to create
the feeling of what that brand should look like." 

Statement-making
chandeliers and artistic
fixtures are growing in
popularity due to their ability
to be leveraged to reflect any
retailer's specific tastes and
individual aesthetics.

vmsd.com

|

april 2017

35


http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - April 2017

VMSD - April 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Design Dynamos
A Little Goes a Long Way
Eat, Pray, Slay
Strike a Pose
Showroom
Ad Index
Checking Out
VMSD - April 2017 - Intro
VMSD - April 2017 - BB1
VMSD - April 2017 - BB2
VMSD - April 2017 - VMSD - April 2017
VMSD - April 2017 - Cover2
VMSD - April 2017 - 1
VMSD - April 2017 - Contents
VMSD - April 2017 - 3
VMSD - April 2017 - From the Editor
VMSD - April 2017 - 5
VMSD - April 2017 - VMSD Editorial Advisory Board
VMSD - April 2017 - 7
VMSD - April 2017 - 8
VMSD - April 2017 - The Goods
VMSD - April 2017 - 10
VMSD - April 2017 - 11
VMSD - April 2017 - 12
VMSD - April 2017 - 13
VMSD - April 2017 - 14
VMSD - April 2017 - 15
VMSD - April 2017 - Next Store
VMSD - April 2017 - 17
VMSD - April 2017 - 18
VMSD - April 2017 - 19
VMSD - April 2017 - Design Dynamos
VMSD - April 2017 - 21
VMSD - April 2017 - 22
VMSD - April 2017 - 23
VMSD - April 2017 - 24
VMSD - April 2017 - 25
VMSD - April 2017 - 26
VMSD - April 2017 - 27
VMSD - April 2017 - 28
VMSD - April 2017 - 29
VMSD - April 2017 - 30
VMSD - April 2017 - 31
VMSD - April 2017 - A Little Goes a Long Way
VMSD - April 2017 - 33
VMSD - April 2017 - 34
VMSD - April 2017 - 35
VMSD - April 2017 - Eat, Pray, Slay
VMSD - April 2017 - 37
VMSD - April 2017 - 38
VMSD - April 2017 - 39
VMSD - April 2017 - 40
VMSD - April 2017 - 41
VMSD - April 2017 - Strike a Pose
VMSD - April 2017 - 43
VMSD - April 2017 - 44
VMSD - April 2017 - 45
VMSD - April 2017 - 46
VMSD - April 2017 - 47
VMSD - April 2017 - Showroom
VMSD - April 2017 - 49
VMSD - April 2017 - 50
VMSD - April 2017 - Ad Index
VMSD - April 2017 - 52
VMSD - April 2017 - 53
VMSD - April 2017 - 54
VMSD - April 2017 - 55
VMSD - April 2017 - Checking Out
VMSD - April 2017 - Cover3
VMSD - April 2017 - Cover4
VMSD - April 2017 - DCover1
VMSD - April 2017 - DCover2
VMSD - April 2017 - D1
VMSD - April 2017 - D2
VMSD - April 2017 - D3
VMSD - April 2017 - D4
VMSD - April 2017 - D5
VMSD - April 2017 - D6
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