VMSD - April 2017 - 4

FROM THE EDITOR

Good Design is
Good Business
Red Dot Founder and CEO Peter Zec
shares his thoughts on the value of design.
As part of VMSD's travels to EuroShop in March with the euro a go go road trip (much more on
that in our May issue), I had the opportunity to attend a lunchtime talk by professor Peter Zec,
Ph.D., German publisher, consultant, creator and ceo of the Red Dot, as well as author of the book,
"Design Value." Zec's focus, through his organization's Red Dot Design Awards, is to recognize
design excellence and innovation in communication design, product design and design concepts.
During his presentation, he shared what he believes to be the key components of good design:
It must be innovative and functional; it must be seductive and aesthetic; it should be useful and
usable; and finally, it must be long lasting and eco-friendly.
But not every retailer has design as part of its core DNA, like perennial darlings Apple or Nike.
Within many organizations, the vast majority of creatives fight the good fight every day to convince their internal or external clients that good design pays dividends.
In an attempt to add tools to designers' arsenals, Zec explains that Red Dot has developed a method to determine the "design value" of an organization. By tracking the
design achievements and financial performance of these design-driven institutions
over time, researchers, and eventually practitioners, can draw correlations and
begin to quantify what design's strategic contribution has meant to the financial
success of these companies.
The ability to establish design value, and from that design return, brings the
industry a degree closer to proving the prevalent theory that good design is simply good business.

Jennifer Acevedo
Editor-in-Chief, VMSD magazine



Table of Contents for the Digital Edition of VMSD - April 2017

VMSD - April 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Design Dynamos
A Little Goes a Long Way
Eat, Pray, Slay
Strike a Pose
Showroom
Ad Index
Checking Out
VMSD - April 2017 - Intro
VMSD - April 2017 - BB1
VMSD - April 2017 - BB2
VMSD - April 2017 - VMSD - April 2017
VMSD - April 2017 - Cover2
VMSD - April 2017 - 1
VMSD - April 2017 - Contents
VMSD - April 2017 - 3
VMSD - April 2017 - From the Editor
VMSD - April 2017 - 5
VMSD - April 2017 - VMSD Editorial Advisory Board
VMSD - April 2017 - 7
VMSD - April 2017 - 8
VMSD - April 2017 - The Goods
VMSD - April 2017 - 10
VMSD - April 2017 - 11
VMSD - April 2017 - 12
VMSD - April 2017 - 13
VMSD - April 2017 - 14
VMSD - April 2017 - 15
VMSD - April 2017 - Next Store
VMSD - April 2017 - 17
VMSD - April 2017 - 18
VMSD - April 2017 - 19
VMSD - April 2017 - Design Dynamos
VMSD - April 2017 - 21
VMSD - April 2017 - 22
VMSD - April 2017 - 23
VMSD - April 2017 - 24
VMSD - April 2017 - 25
VMSD - April 2017 - 26
VMSD - April 2017 - 27
VMSD - April 2017 - 28
VMSD - April 2017 - 29
VMSD - April 2017 - 30
VMSD - April 2017 - 31
VMSD - April 2017 - A Little Goes a Long Way
VMSD - April 2017 - 33
VMSD - April 2017 - 34
VMSD - April 2017 - 35
VMSD - April 2017 - Eat, Pray, Slay
VMSD - April 2017 - 37
VMSD - April 2017 - 38
VMSD - April 2017 - 39
VMSD - April 2017 - 40
VMSD - April 2017 - 41
VMSD - April 2017 - Strike a Pose
VMSD - April 2017 - 43
VMSD - April 2017 - 44
VMSD - April 2017 - 45
VMSD - April 2017 - 46
VMSD - April 2017 - 47
VMSD - April 2017 - Showroom
VMSD - April 2017 - 49
VMSD - April 2017 - 50
VMSD - April 2017 - Ad Index
VMSD - April 2017 - 52
VMSD - April 2017 - 53
VMSD - April 2017 - 54
VMSD - April 2017 - 55
VMSD - April 2017 - Checking Out
VMSD - April 2017 - Cover3
VMSD - April 2017 - Cover4
VMSD - April 2017 - DCover1
VMSD - April 2017 - DCover2
VMSD - April 2017 - D1
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