VMSD - April 2017 - 45
SPECIAl REPORT: mannequin trends
ing a bulk of "basic" abstract mannequins on hand
for maximum versatility, while still watching out for
opportunities to introduce the unexpected. "You also
need that wow factor, and that's where perhaps I'm
going to spend a little more to get something really
interesting or current."
SHOWSTOPPERS
Vibrant hues (in opaque, transparent and colorblocked-limbed options), mixed bodies (e.g., realistic
style with articulated limbs), androids and active/
expressive poses are this year's most coveted trends,
in addition to collections that blur the lines between
realistic and abstract and include artful renditions of
facial features and a variety of body styles and ethnicities, yet are too exaggerated or fantasy-driven to be
labeled "realistic."
"If you're going to splurge, make [them] your own and
unique," says Tracey Peters, director, visual merchandising, Canada Goose Inc. (Toronto). "Work with vendors to
customize and tweak already great mannequins so they
speak to your business. Slight changes in a stylized face or
a custom color can make a big difference."
Imaginative and innovative, these new creations -
as well as meticulously crafted realistic mannequins -
pack a punch in terms of drawing attention, and they
may just be the key to making a new campaign pop.
To introduce a new collection without breaking the
bank, Fernandes recommends adding timely designs
a couple of times a year, which she debuts in windows
for specific campaigns, then rotates to in-store displays for reuse.
ECO-WARRIORS
Many retailers have become mindful of their environmental footprint. The mannequin industry has followed suit to cater to these needs, and new collections
featuring biodegradable resins or proprietary natural
material bases have debuted.
The general consensus among retailers is that cost
can be prohibitive in replacing entire fleets of mannequins with these "green" options. In reality, the prices
can vary, depending on from where they're purchased
as well as which poses, styles, details and finishes are
selected - and especially with the quantity ordered
(generally a lower cost per unit when bought in bulk).
AbOvE Mannequins
with high-fashion poses
positioned in formation
is still a hot trend in
merchandising because
of its simple yet striking
appearance.
vmsd.com
|
april 2017
45
http://www.vmsd.com
Table of Contents for the Digital Edition of VMSD - April 2017
VMSD - April 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Design Dynamos
A Little Goes a Long Way
Eat, Pray, Slay
Strike a Pose
Showroom
Ad Index
Checking Out
VMSD - April 2017 - Intro
VMSD - April 2017 - BB1
VMSD - April 2017 - BB2
VMSD - April 2017 - VMSD - April 2017
VMSD - April 2017 - Cover2
VMSD - April 2017 - 1
VMSD - April 2017 - Contents
VMSD - April 2017 - 3
VMSD - April 2017 - From the Editor
VMSD - April 2017 - 5
VMSD - April 2017 - VMSD Editorial Advisory Board
VMSD - April 2017 - 7
VMSD - April 2017 - 8
VMSD - April 2017 - The Goods
VMSD - April 2017 - 10
VMSD - April 2017 - 11
VMSD - April 2017 - 12
VMSD - April 2017 - 13
VMSD - April 2017 - 14
VMSD - April 2017 - 15
VMSD - April 2017 - Next Store
VMSD - April 2017 - 17
VMSD - April 2017 - 18
VMSD - April 2017 - 19
VMSD - April 2017 - Design Dynamos
VMSD - April 2017 - 21
VMSD - April 2017 - 22
VMSD - April 2017 - 23
VMSD - April 2017 - 24
VMSD - April 2017 - 25
VMSD - April 2017 - 26
VMSD - April 2017 - 27
VMSD - April 2017 - 28
VMSD - April 2017 - 29
VMSD - April 2017 - 30
VMSD - April 2017 - 31
VMSD - April 2017 - A Little Goes a Long Way
VMSD - April 2017 - 33
VMSD - April 2017 - 34
VMSD - April 2017 - 35
VMSD - April 2017 - Eat, Pray, Slay
VMSD - April 2017 - 37
VMSD - April 2017 - 38
VMSD - April 2017 - 39
VMSD - April 2017 - 40
VMSD - April 2017 - 41
VMSD - April 2017 - Strike a Pose
VMSD - April 2017 - 43
VMSD - April 2017 - 44
VMSD - April 2017 - 45
VMSD - April 2017 - 46
VMSD - April 2017 - 47
VMSD - April 2017 - Showroom
VMSD - April 2017 - 49
VMSD - April 2017 - 50
VMSD - April 2017 - Ad Index
VMSD - April 2017 - 52
VMSD - April 2017 - 53
VMSD - April 2017 - 54
VMSD - April 2017 - 55
VMSD - April 2017 - Checking Out
VMSD - April 2017 - Cover3
VMSD - April 2017 - Cover4
VMSD - April 2017 - DCover1
VMSD - April 2017 - DCover2
VMSD - April 2017 - D1
VMSD - April 2017 - D2
VMSD - April 2017 - D3
VMSD - April 2017 - D4
VMSD - April 2017 - D5
VMSD - April 2017 - D6
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