top Designed as an extension of the street, the store merchandises product against building façades with illuminated exterior finishes. right Seasonal brand campaigns are showcased on large digital signage throughout the store. 20 june 2017 | vmsd.com It's all part of Warehouse's newly launched brand mission, "Warehouse curates the city," which Leicester, U.K.-based design agency Checkland Kindleysides channeled in store to highlight the fashion brand's latest collections. The concept was introduced at the Argyll Street locale and is slated to roll out to additional locations in the U.K. and internationally. The store's perimeter walls are a mix of real brick slips as well as polycarbonate sheets adhered to a timber structure - both are illuminated from within via lightboxes. Industrial galvanized steel roller shutter doors mingle with a black-and-gray color palette to "recreate the shadowy effect of a city skyline," notes Cuong Phan, senior designer, Checkland Kindleysides. Looking skyward, digital screens suspended from the center of the ceiling display a graphic sky filled with flocks of birds flitting from one screen to the next, encouraging the shopper to follow them through the space (these screens can also be updated with seasonal campaigns). Additional displays are found peppered throughout the store and showcase city sceneryhttp://www.vmsd.com