VMSD - July 2017 - 27
F
or Plainview, N.Y., restaurant Sawasdee
Thai Elevated, a traditional approach to cuisine and design just wouldn't do. Husband
and wife owners John and Walailak Conrad
(Walailak is a Thailand native) sought more authentic
flavors and spices for their menu - think coconut milk
soup with kaffir lime leaves or housemade tamarind
soda - and a space that was sleeker, brighter and more
contemporary than what they had observed at other
local Thai eateries.
After securing a 2400-square-foot location within
the Plainview Shopping Center (Plainview, N.Y.), retail
and restaurant design firm Horst Design Intl. (Cold
Siam
A Thai restaurant inside a New York shopping
R IC MAR DE R , A MI TYVIL LE , N. Y.
plaza takes advantage of its location's assets for
a high-end look and feel.
By Lauren Mang, Contributing Writer
Spring Harbor, N.Y.) set out to transform what the
firm's principal and creative director Doug Horst calls
"a slightly charred, but pretty good vanilla box."
"There was a Chinese restaurant in this location
for 65 years, and there had been a fire, so the space was
completely gutted. There was nothing left: no kitchen,
no plumbing," he says of the blank canvas they had
to work with. It also has a ceiling height of almost 15
feet - a rather unusual attribute for a suburban shopping center location. This allowed them to add drama
within the space via a dark-hued open ceiling with
exposed ductwork and a free-hanging mahogany architectural element that stretches above the entry to the
dining room's back wall. The ceiling treatment, says the
owner, is an abstract form of the Thai dragon, which
represents "magic, protection, wisdom and longevity."
An all-glass storefront leads diners into Sawasdee
(a Thai greeting that means "welcoming respect and
gratitude"), where a curved, purple LED-lit bar and
towering spirits display beckons. Two 14-foot-tall fabric murals separate the bar area from the dining room
^
and feature custom artwork of Thai elephants (cha-ng
in Thai) that can be seen from both sides. The primary
color scheme throughout focuses on pearly white and
plum tones to play up the contemporary vibe and
depart from the traditional use of blue and gold that,
according to Horst, is found in many Thai restaurants.
Materials alternate between traditional and modern to capture the mix of updated and ancient styles
found throughout Thailand. On the floor, a durable
porcelain tile is patterned to look like worn concrete,
and on the south wall in the lounge, rough, timewornlooking bricks in a yellow-tan color mimic old Thailand architecture. On the north wall next to the bar,
VMSD.COM
|
JULY 2017
27
http://www.VMSD.COM
Table of Contents for the Digital Edition of VMSD - July 2017
Vmsd - July 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
A Head Above the Rest
Scenes of Siam
Elevated Eleganza
Showroom
Showroom
Ad Index
Checking Out
VMSD - July 2017 - Intro
VMSD - July 2017 - BB1
VMSD - July 2017 - BB2
VMSD - July 2017 - Vmsd - July 2017
VMSD - July 2017 - Cover2
VMSD - July 2017 - 1
VMSD - July 2017 - Contents
VMSD - July 2017 - 3
VMSD - July 2017 - From the Editor
VMSD - July 2017 - 5
VMSD - July 2017 - Vmsd Editorial Advisory Board
VMSD - July 2017 - 7
VMSD - July 2017 - 8
VMSD - July 2017 - The Goods
VMSD - July 2017 - 10
VMSD - July 2017 - 11
VMSD - July 2017 - 12
VMSD - July 2017 - 13
VMSD - July 2017 - Design Detail
VMSD - July 2017 - 15
VMSD - July 2017 - A Head Above the Rest
VMSD - July 2017 - 17
VMSD - July 2017 - 18
VMSD - July 2017 - 19
VMSD - July 2017 - 20
VMSD - July 2017 - 21
VMSD - July 2017 - 22
VMSD - July 2017 - 23
VMSD - July 2017 - 24
VMSD - July 2017 - 25
VMSD - July 2017 - Scenes of Siam
VMSD - July 2017 - 27
VMSD - July 2017 - 28
VMSD - July 2017 - 29
VMSD - July 2017 - Elevated Eleganza
VMSD - July 2017 - 31
VMSD - July 2017 - 32
VMSD - July 2017 - 32A
VMSD - July 2017 - 32B
VMSD - July 2017 - 33
VMSD - July 2017 - 34
VMSD - July 2017 - 35
VMSD - July 2017 - 36
VMSD - July 2017 - 37
VMSD - July 2017 - 38
VMSD - July 2017 - 39
VMSD - July 2017 - 40
VMSD - July 2017 - 41
VMSD - July 2017 - 42
VMSD - July 2017 - 43
VMSD - July 2017 - 44
VMSD - July 2017 - 45
VMSD - July 2017 - 46
VMSD - July 2017 - Showroom
VMSD - July 2017 - 48
VMSD - July 2017 - 49
VMSD - July 2017 - 50
VMSD - July 2017 - 51
VMSD - July 2017 - 52
VMSD - July 2017 - 53
VMSD - July 2017 - Showroom
VMSD - July 2017 - 55
VMSD - July 2017 - 56
VMSD - July 2017 - 57
VMSD - July 2017 - Ad Index
VMSD - July 2017 - 59
VMSD - July 2017 - Checking Out
VMSD - July 2017 - Cover3
VMSD - July 2017 - Cover4
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