VMSD - July 2017 - 36

{WEDNESDAY, SEPTEMBER 6}
1:45 - 2:30 PM

BREAKOUT SESSIONS
Why Visual Merchandising is More Critical Today
Than Ever Before (Interactive Discussion)
Uncover why customers decide to visit your store versus
purchasing online and how to use creative visual techniques to
drive sales and tell the unique story of the product or brand.

SHONA L. CALLAHAN, Retail Channel Design Manager, SunTrust Bank
TRACEY PETERS, Director, Visual Merchandising, Canada Goose Inc.
HARRY CUNNINGHAM, Head of Store Development, Vera Bradley
MODERATOR
SHARON LESSARD, Senior Associate + Studio Director +
Retail Practice Area Leader, Gensler

Reimagine Banking: Capital One Finds New
Ways to Connect With Customers
Get the backstory on the new Capital One Café concept,
"community hub" spaces complete with coffee bars, free Wi-Fi,
conversation nooks and an array of unique, one-to-one services.
HELEN HERRICK (not pictured), Senior Director,
Store Design & Strategy, Capital One
CRIS GUNTER, Senior Associate Vice President, CallisonRTKL

3:00 - 5:00 PM

SELF-GUIDED NEW ORLEANS TOURS
Get to know fellow IRDCers as you explore some of
NOLA's most inspiring spaces and places-from the
open-air French Quarter studio of handcrafted gas lampmaker Bevolo to the Ace Hotel New Orleans' lobby, filled
with locally sourced vintage furniture and found art.

6:00 - 8:00 PM

IRON MERCHANT CHALLENGE / COCKTAIL RECEPTION
Join a team when you register and take part in IRDC's handson, think-fast visual merchandising competition-or watch
the drama unfold with the rest of us over cocktails and
snacks. And share your favorite pics from the Self-Guided
NOLA tours for a chance to win a 2018 IRDC registration!

LEARN MORE AND REGISTER
@ IRDCONLINE.COM

36


http://www.IRDCONLINE.COM

Table of Contents for the Digital Edition of VMSD - July 2017

Vmsd - July 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
A Head Above the Rest
Scenes of Siam
Elevated Eleganza
Showroom
Showroom
Ad Index
Checking Out
VMSD - July 2017 - Intro
VMSD - July 2017 - BB1
VMSD - July 2017 - BB2
VMSD - July 2017 - Vmsd - July 2017
VMSD - July 2017 - Cover2
VMSD - July 2017 - 1
VMSD - July 2017 - Contents
VMSD - July 2017 - 3
VMSD - July 2017 - From the Editor
VMSD - July 2017 - 5
VMSD - July 2017 - Vmsd Editorial Advisory Board
VMSD - July 2017 - 7
VMSD - July 2017 - 8
VMSD - July 2017 - The Goods
VMSD - July 2017 - 10
VMSD - July 2017 - 11
VMSD - July 2017 - 12
VMSD - July 2017 - 13
VMSD - July 2017 - Design Detail
VMSD - July 2017 - 15
VMSD - July 2017 - A Head Above the Rest
VMSD - July 2017 - 17
VMSD - July 2017 - 18
VMSD - July 2017 - 19
VMSD - July 2017 - 20
VMSD - July 2017 - 21
VMSD - July 2017 - 22
VMSD - July 2017 - 23
VMSD - July 2017 - 24
VMSD - July 2017 - 25
VMSD - July 2017 - Scenes of Siam
VMSD - July 2017 - 27
VMSD - July 2017 - 28
VMSD - July 2017 - 29
VMSD - July 2017 - Elevated Eleganza
VMSD - July 2017 - 31
VMSD - July 2017 - 32
VMSD - July 2017 - 32A
VMSD - July 2017 - 32B
VMSD - July 2017 - 33
VMSD - July 2017 - 34
VMSD - July 2017 - 35
VMSD - July 2017 - 36
VMSD - July 2017 - 37
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VMSD - July 2017 - 42
VMSD - July 2017 - 43
VMSD - July 2017 - 44
VMSD - July 2017 - 45
VMSD - July 2017 - 46
VMSD - July 2017 - Showroom
VMSD - July 2017 - 48
VMSD - July 2017 - 49
VMSD - July 2017 - 50
VMSD - July 2017 - 51
VMSD - July 2017 - 52
VMSD - July 2017 - 53
VMSD - July 2017 - Showroom
VMSD - July 2017 - 55
VMSD - July 2017 - 56
VMSD - July 2017 - 57
VMSD - July 2017 - Ad Index
VMSD - July 2017 - 59
VMSD - July 2017 - Checking Out
VMSD - July 2017 - Cover3
VMSD - July 2017 - Cover4
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