VMSD - August 2017 - 13

G ar r e t t r o w l an d , ne w Y o r k

THE GOODS

Portfolio:

L'Occitane, New York

P

aris-based L'Occitane en
Provence recently set out to create a
new shopping model that supported
both its digital-savvy and traditional consumers, by blending hospitality, digital integration and in-store concierge-style service. The
retailer's internal merchandising and design
teams partnered with design agency School
House (New York) to incorporate the multisensory digital and physical experience into
its latest New York flagship, which it calls the
"experiential community boutique," this past
December 2016 in the city's famous Flatiron
Building.
"In today's digital age, the consumer
demands immediate information and results.
They are looking for a unique experience,
a sense of community, and perhaps most
importantly, to have fun," explains Paul Blackburn, associate vp, design and construction,
L'Occitane. "We needed to offer a redefined

shopping model, to [pave] the way for the next
generation of stores."
The store was created with two demo-

graphics in mind: First, a younger, autonomous shopper (predominantly millennials and
Generation Z); and second, a slightly older,
reserved customer who might benefit from a
concierge-type experience. The store's centerpiece is the Smart Beauty fitting room, which
utilizes a private digital platform, allowing visitors to browse products, make selections and
sample items in store.
Located toward the back of the space, the
Smart Beauty fitting room is composed of a
large table with four separate stations, each
paired with a sink and digital touchscreen
terminal. Requested products are delivered to
customers by a "beauty host" who is notified
via an iPad alert. "It's technology without losing the human connection," says Blackburn.
In other areas of the store, shoppers can
customize their own gift sets using a digital gift
curator or browse a digital "notice board" with
news of upcoming in-store events.-JA 

vmsd.com

|

august 2017

13


http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - August 2017

VMSD- August 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Best Dressed
The Sounds of Music
Come Together
The Feeling of Fresh
The Spirit of New Orleans
Showroom
Showroom
Ad Index
Checking Out
VMSD - August 2017 - Intro
VMSD - August 2017 - VMSD- August 2017
VMSD - August 2017 - Cover2
VMSD - August 2017 - 1
VMSD - August 2017 - Contents
VMSD - August 2017 - 3
VMSD - August 2017 - From the Editor
VMSD - August 2017 - 5
VMSD - August 2017 - VMSD Editorial Advisory Board
VMSD - August 2017 - 7
VMSD - August 2017 - The Goods
VMSD - August 2017 - T1
VMSD - August 2017 - T2
VMSD - August 2017 - T3
VMSD - August 2017 - T4
VMSD - August 2017 - T5
VMSD - August 2017 - T6
VMSD - August 2017 - T7
VMSD - August 2017 - T8
VMSD - August 2017 - 9
VMSD - August 2017 - 10
VMSD - August 2017 - 11
VMSD - August 2017 - 12
VMSD - August 2017 - 13
VMSD - August 2017 - Next Store
VMSD - August 2017 - 15
VMSD - August 2017 - Best Dressed
VMSD - August 2017 - 17
VMSD - August 2017 - 18
VMSD - August 2017 - 19
VMSD - August 2017 - 20
VMSD - August 2017 - 21
VMSD - August 2017 - 22
VMSD - August 2017 - 23
VMSD - August 2017 - 24
VMSD - August 2017 - The Sounds of Music
VMSD - August 2017 - 26
VMSD - August 2017 - 27
VMSD - August 2017 - Come Together
VMSD - August 2017 - 29
VMSD - August 2017 - 30
VMSD - August 2017 - 31
VMSD - August 2017 - 32
VMSD - August 2017 - 33
VMSD - August 2017 - The Feeling of Fresh
VMSD - August 2017 - 35
VMSD - August 2017 - 36
VMSD - August 2017 - 37
VMSD - August 2017 - 38
VMSD - August 2017 - 39
VMSD - August 2017 - The Spirit of New Orleans
VMSD - August 2017 - 41
VMSD - August 2017 - 42
VMSD - August 2017 - 43
VMSD - August 2017 - 44
VMSD - August 2017 - 45
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VMSD - August 2017 - 73
VMSD - August 2017 - Showroom
VMSD - August 2017 - 75
VMSD - August 2017 - 76
VMSD - August 2017 - 77
VMSD - August 2017 - Showroom
VMSD - August 2017 - 79
VMSD - August 2017 - 80
VMSD - August 2017 - 81
VMSD - August 2017 - Ad Index
VMSD - August 2017 - 83
VMSD - August 2017 - Checking Out
VMSD - August 2017 - Cover3
VMSD - August 2017 - Cover4
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