VMSD - August 2017 - 29

Come TogeTher
Heritages coalesce in REI's latest flagship, where community and
love of the outdoors is more than just a passion, but a way of life.
TOPIC
IRDCONLINE.COM

By Kaileigh Peyton, Associate Editor

Ice manufacturing plant, professional hockey rink, basketball
arena, the site of The Beatles' first U.S. concert, waste transfer facility, correctional
institution, parking garage: You could say Washington, D.C.'s historic Washington
Coliseum has lived quite a storied past over the last three-quarter century.
With a long, vibrant history of its own, Kent, Wash.-based outdoor retailer REI -
founded in 1938 by climbing enthusiast couple Lloyd and Mary Anderson, who sought
to improve the variety and quality of products available to other nature-lovers - knew
it was right at home in the NoMa neighborhood's bygone Uline Arena (the building's other former name). To breathe new life into the once-celebrated structure, REI
partnered with Seattle-based CallisonRTKL and Douglas Development (Washington,
D.C.) - which purchased the site in 2004 - to collaborate in the imagining and execution of its fifth flagship venture.
"Some of the biggest physical challenges with the building itself had to do with the fact that this structure hadn't been occupied in decades, so it was
in extensive disrepair," says Alex Shapleigh, senior vice president, CallisonRTKL.
The 51,000-square-foot REI store encompasses only a portion of the entire site, including the first floor of the former arena and ice house. Offices

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Table of Contents for the Digital Edition of VMSD - August 2017

VMSD- August 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Best Dressed
The Sounds of Music
Come Together
The Feeling of Fresh
The Spirit of New Orleans
Showroom
Showroom
Ad Index
Checking Out
VMSD - August 2017 - Intro
VMSD - August 2017 - VMSD- August 2017
VMSD - August 2017 - Cover2
VMSD - August 2017 - 1
VMSD - August 2017 - Contents
VMSD - August 2017 - 3
VMSD - August 2017 - From the Editor
VMSD - August 2017 - 5
VMSD - August 2017 - VMSD Editorial Advisory Board
VMSD - August 2017 - 7
VMSD - August 2017 - The Goods
VMSD - August 2017 - T1
VMSD - August 2017 - T2
VMSD - August 2017 - T3
VMSD - August 2017 - T4
VMSD - August 2017 - T5
VMSD - August 2017 - T6
VMSD - August 2017 - T7
VMSD - August 2017 - T8
VMSD - August 2017 - 9
VMSD - August 2017 - 10
VMSD - August 2017 - 11
VMSD - August 2017 - 12
VMSD - August 2017 - 13
VMSD - August 2017 - Next Store
VMSD - August 2017 - 15
VMSD - August 2017 - Best Dressed
VMSD - August 2017 - 17
VMSD - August 2017 - 18
VMSD - August 2017 - 19
VMSD - August 2017 - 20
VMSD - August 2017 - 21
VMSD - August 2017 - 22
VMSD - August 2017 - 23
VMSD - August 2017 - 24
VMSD - August 2017 - The Sounds of Music
VMSD - August 2017 - 26
VMSD - August 2017 - 27
VMSD - August 2017 - Come Together
VMSD - August 2017 - 29
VMSD - August 2017 - 30
VMSD - August 2017 - 31
VMSD - August 2017 - 32
VMSD - August 2017 - 33
VMSD - August 2017 - The Feeling of Fresh
VMSD - August 2017 - 35
VMSD - August 2017 - 36
VMSD - August 2017 - 37
VMSD - August 2017 - 38
VMSD - August 2017 - 39
VMSD - August 2017 - The Spirit of New Orleans
VMSD - August 2017 - 41
VMSD - August 2017 - 42
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VMSD - August 2017 - Showroom
VMSD - August 2017 - 75
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VMSD - August 2017 - Showroom
VMSD - August 2017 - 79
VMSD - August 2017 - 80
VMSD - August 2017 - 81
VMSD - August 2017 - Ad Index
VMSD - August 2017 - 83
VMSD - August 2017 - Checking Out
VMSD - August 2017 - Cover3
VMSD - August 2017 - Cover4
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