VMSD - August 2017 - 32

Casual accents and minimal
p-o-p signage make activityfocused departments feel
authentic - this one is
reminiscent of a ski lodge
hangout space.
BELOW Found objects,
including vintage speakers
and posters wheatpasted to
walls and columns, harken
back to the site's earlier days
as a concert venue.

PROJECT SUPPLIERS
RETAILER

REI, Kent, Wash.
DESIGN

REI, Kent, Wash.
CallisonRTKL, Seattle
DEVELOPER

Douglas Development,
Washington, D.C.
CONSTRUCTION

James G. Davis Construction Corp.,
Rockville, Md.
COURTYARD MURAL

Jeremy Collins,
Kansas City, Mo.
For a full list of suppliers,
go to vmsd.com.

32

AUGUST 2017

|

VMSD.COM

and-coming young professionals to convene at the
store for longer than just an average shopping trip
was another goal. To do this, the retailer added experiential elements, including a 1052-square-foot La
Colombe café, where shoppers can refuel and plan
the next outing; an Adventure Station (in partnership
with the National Park Service) to connect members
to outdoor experts and advice; a community space
with free or low-cost in-store classes for paddling,
hiking, climbing and more; and perhaps most surprisingly, a vast outdoor courtyard.
"The courtyard is very reflective of the outdoors
... We wanted to give those moments where guests

could really talk and learn and connect," says Dowd.
The 2500-square-foot area, which includes fire
pits and ample hangout space, was a big undertaking
considering its focus wasn't directly on selling, but
as Shapleigh describes, "It was worth the investment
[to REI] to dedicate that much energy and dollars to
create that community give-back space ... where REI
could host educational talks, community events or
demo gear."
To solidify its status to its co-op members as the
premier expert in camping and nature sports, the
store incorporates dedicated equipment and repair
shop-in-shops for biking, skiing and snowboarding,
as well as a collection of "gear shops." At each turn,
knowledgeable associates are available to listen to
inquiries, identify a bevy of products that might be
most helpful to them, then assist in narrowing down
to an item that best suits their needs - more akin to a
friend helping a friend.
Retaining parts of the edifice's architectural
charm, as well as incorporating found objects, including vintage posters from the coliseum's concerts, a
'60s-era Volkswagen 1500, and worn arena seating
repurposed as decorative wall art, were all part of
"keeping the building's soul alive," says Dowd. "This
co-op has a long history, and that building really
reflects that history." x


http://www.vmsd.com http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - August 2017

VMSD- August 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Best Dressed
The Sounds of Music
Come Together
The Feeling of Fresh
The Spirit of New Orleans
Showroom
Showroom
Ad Index
Checking Out
VMSD - August 2017 - Intro
VMSD - August 2017 - VMSD- August 2017
VMSD - August 2017 - Cover2
VMSD - August 2017 - 1
VMSD - August 2017 - Contents
VMSD - August 2017 - 3
VMSD - August 2017 - From the Editor
VMSD - August 2017 - 5
VMSD - August 2017 - VMSD Editorial Advisory Board
VMSD - August 2017 - 7
VMSD - August 2017 - The Goods
VMSD - August 2017 - T1
VMSD - August 2017 - T2
VMSD - August 2017 - T3
VMSD - August 2017 - T4
VMSD - August 2017 - T5
VMSD - August 2017 - T6
VMSD - August 2017 - T7
VMSD - August 2017 - T8
VMSD - August 2017 - 9
VMSD - August 2017 - 10
VMSD - August 2017 - 11
VMSD - August 2017 - 12
VMSD - August 2017 - 13
VMSD - August 2017 - Next Store
VMSD - August 2017 - 15
VMSD - August 2017 - Best Dressed
VMSD - August 2017 - 17
VMSD - August 2017 - 18
VMSD - August 2017 - 19
VMSD - August 2017 - 20
VMSD - August 2017 - 21
VMSD - August 2017 - 22
VMSD - August 2017 - 23
VMSD - August 2017 - 24
VMSD - August 2017 - The Sounds of Music
VMSD - August 2017 - 26
VMSD - August 2017 - 27
VMSD - August 2017 - Come Together
VMSD - August 2017 - 29
VMSD - August 2017 - 30
VMSD - August 2017 - 31
VMSD - August 2017 - 32
VMSD - August 2017 - 33
VMSD - August 2017 - The Feeling of Fresh
VMSD - August 2017 - 35
VMSD - August 2017 - 36
VMSD - August 2017 - 37
VMSD - August 2017 - 38
VMSD - August 2017 - 39
VMSD - August 2017 - The Spirit of New Orleans
VMSD - August 2017 - 41
VMSD - August 2017 - 42
VMSD - August 2017 - 43
VMSD - August 2017 - 44
VMSD - August 2017 - 45
VMSD - August 2017 - 46
VMSD - August 2017 - 47
VMSD - August 2017 - 48
VMSD - August 2017 - 49
VMSD - August 2017 - 50
VMSD - August 2017 - 51
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VMSD - August 2017 - 54
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VMSD - August 2017 - 56
VMSD - August 2017 - 57
VMSD - August 2017 - 58
VMSD - August 2017 - 59
VMSD - August 2017 - 60
VMSD - August 2017 - 61
VMSD - August 2017 - 62
VMSD - August 2017 - 63
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VMSD - August 2017 - 65
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VMSD - August 2017 - 67
VMSD - August 2017 - 68
VMSD - August 2017 - 69
VMSD - August 2017 - 70
VMSD - August 2017 - 71
VMSD - August 2017 - 72
VMSD - August 2017 - 73
VMSD - August 2017 - Showroom
VMSD - August 2017 - 75
VMSD - August 2017 - 76
VMSD - August 2017 - 77
VMSD - August 2017 - Showroom
VMSD - August 2017 - 79
VMSD - August 2017 - 80
VMSD - August 2017 - 81
VMSD - August 2017 - Ad Index
VMSD - August 2017 - 83
VMSD - August 2017 - Checking Out
VMSD - August 2017 - Cover3
VMSD - August 2017 - Cover4
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