VMSD - August 2017 - 4

FROM THE EDITOR

The Power of Pink
Author and professor Adam Alter

talks environmental influences at this year's
International Retail Design Conference (IRDC).
It turns out that when a particular color of bubble-gum pink was used to paint the walls of
jail holding cells in the 1970s and '80s, scientists discovered that the hue worked to calm overnight guests, bringing peace and quiet to an otherwise chaotic scene. The same color has also
been used on the walls of locker rooms as a psychological tactic to soothe and sedate players
from the visiting team when they should be fired up and ready to do battle.
Why is this information relevant? Because as we well know, the environment around us influences the ways in which we behave and that may help
us better understand what reinforces desired (or undesired) behavior in

TOPIC
IRDCONLINE.COM

today's experiential retail environment.
Adam Alter is an associate professor of marketing and psychology at New York
University (New York) and is the author of The New York Times bestseller, "Drunk Tank Pink:
And Other Unexpected Forces that Shape How We Think, Feel and Behave." At IRDC, Alter
will deliver a keynote session on Thursday afternoon, Sept. 7, during which he'll help
uncover the correlation between the most subtle elements of an environment and
our thoughts, feelings and behaviors.
His professional work focuses on how subtle cues like color, or even the
names and labels we assign people, products and brands, are processed in our
brains, where those cues reside in our consciousness, and ultimately, how they
influence us. Understanding these dynamics - what those cues are and how
they can be utilized to communicate indirectly with consumers in branded
environments - will surely be critical in the future as our stores continue
transforming from transactional to experiential spaces.
For more information on Alter's keynote, or to register for the 17th annual
IRDC, Sept. 5-8, please visit irdconline.com. I hope to see you in New
Orleans next month!

Jennifer Acevedo
Editor-in-Chief, VMSD magazine


http://www.IRDCONLINE.COM http://www.irdconline.com

Table of Contents for the Digital Edition of VMSD - August 2017

VMSD- August 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Best Dressed
The Sounds of Music
Come Together
The Feeling of Fresh
The Spirit of New Orleans
Showroom
Showroom
Ad Index
Checking Out
VMSD - August 2017 - Intro
VMSD - August 2017 - VMSD- August 2017
VMSD - August 2017 - Cover2
VMSD - August 2017 - 1
VMSD - August 2017 - Contents
VMSD - August 2017 - 3
VMSD - August 2017 - From the Editor
VMSD - August 2017 - 5
VMSD - August 2017 - VMSD Editorial Advisory Board
VMSD - August 2017 - 7
VMSD - August 2017 - The Goods
VMSD - August 2017 - T1
VMSD - August 2017 - T2
VMSD - August 2017 - T3
VMSD - August 2017 - T4
VMSD - August 2017 - T5
VMSD - August 2017 - T6
VMSD - August 2017 - T7
VMSD - August 2017 - T8
VMSD - August 2017 - 9
VMSD - August 2017 - 10
VMSD - August 2017 - 11
VMSD - August 2017 - 12
VMSD - August 2017 - 13
VMSD - August 2017 - Next Store
VMSD - August 2017 - 15
VMSD - August 2017 - Best Dressed
VMSD - August 2017 - 17
VMSD - August 2017 - 18
VMSD - August 2017 - 19
VMSD - August 2017 - 20
VMSD - August 2017 - 21
VMSD - August 2017 - 22
VMSD - August 2017 - 23
VMSD - August 2017 - 24
VMSD - August 2017 - The Sounds of Music
VMSD - August 2017 - 26
VMSD - August 2017 - 27
VMSD - August 2017 - Come Together
VMSD - August 2017 - 29
VMSD - August 2017 - 30
VMSD - August 2017 - 31
VMSD - August 2017 - 32
VMSD - August 2017 - 33
VMSD - August 2017 - The Feeling of Fresh
VMSD - August 2017 - 35
VMSD - August 2017 - 36
VMSD - August 2017 - 37
VMSD - August 2017 - 38
VMSD - August 2017 - 39
VMSD - August 2017 - The Spirit of New Orleans
VMSD - August 2017 - 41
VMSD - August 2017 - 42
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VMSD - August 2017 - Showroom
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VMSD - August 2017 - Showroom
VMSD - August 2017 - 79
VMSD - August 2017 - 80
VMSD - August 2017 - 81
VMSD - August 2017 - Ad Index
VMSD - August 2017 - 83
VMSD - August 2017 - Checking Out
VMSD - August 2017 - Cover3
VMSD - August 2017 - Cover4
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