VMSD - August 2017 - 47

The AV industry's designers-creative

How can AV experiences deliver
better outcomes for retail brands?

What else can retail designers do to
learn more?

David Labuskes: AV engages consumers,

David Labuskes: We invite retail designers

professionals who listen to the needs

keeps them longer in the store, directs them

to attend our annual June trade show,

of their customers-pull together the

to specific in-store purchase possibilities,

which returns to Las Vegas in 2018. They

right combination of content, space and

maximizes sales, and more-all while creating

can see new technologies and participate

technology to design a solution that meets

a unique image that reflects the brand's values

in our new TIDE Conference. TIDE stands

your needs. We think joining with VMSD and

and culture.

for "Technology. Innovation. Design.

IRDC 2017, specifically, is the perfect way to

Experience." This past June we welcomed
to TIDE editors from VMSD and organizers

David Labuskes: I know I don't need to tell

leadership conference focused on using

How can audiovisual experiences
help re-invent retail brands?

you that display technology has been a part

audiovisual technology to tell a brand's story.

of retail design for years. But these days,

I also recommend contacting local AV

David Labuskes: The competitive nature of

displays are not just for watching; they're

integration, design, and consulting firms.

retail today demands constant focus on the

also part of the architecture, like the other

Many conduct outreach to the architecture

in-store experience. Audiovisual experiences

finishes inside a store. And while flat screens

and design communities and hold lunch-and-

enhance these in a few ways. First, they

have gotten bigger and brighter, projection

learns to teach designers about the potential

deliver a "wow" factor that draws people in

technology has carved out a wonderful,

for spaces that utilize AV technology.

and causes them to stay longer. Second, they

creative niche. With projection-mapping

can be essential tools to reinforce a brand,

software, you can take an image or a video

the world around them with an eye toward

whether it's young and hip, cutting-edge and

and make it appear on any number of

what makes every day audiovisual experiences

innovative, or sporty and active. Third, they're

surfaces, like a rock formation, or a waterfall,

so compelling. A walk through Times Square

adaptable. In many ways, you can tweak a

or a globe. It really becomes like a paint

is exciting; it's educational when you consider

brand through AV technology by fine-tuning

and brush that takes just seconds to change

that everything you're experiencing was

content. And much of AV today runs on

completely for a new experience.

expertly designed and built by people who

solutions in the retail market.

software; you can add or subtract features with
far greater agility than ever before.
When done right, AV experiences have

And we don't always think of audio when
we see all the amazing video around us, but

Finally, I recommend they simply explore

know how to make AV work to maximum
effect. And they can do it for you.

there is fascinating new audio technology that

a self-fueling resonance in the marketplace.

can add to retail experiences. Spatial audio,

How do consumers today react when they

for example, can be used to create a very

have awesome experiences-including AV

immersive environment-sort of virtual reality

experiences? They snap a picture with their

for the ears.

phone and share it far and wide.

of IRDC2017. TIDE is a creative, thought-

www.infocomm.org
Presenting sPonsor of

2017

INTERNATIONAL RETAIL DESIGN CONFERENCE
SEPTEMBER 5-8, 2017 «» NEW ORLEANS

What AV technologies are most
relevant to retail design?

raise awareness of the business benefits of AV

Area for IRDC tab

achieve through technology.

PRESENTING SPONSOR

or whatever outcome a company seeks to

47


http://www.infocomm.org

Table of Contents for the Digital Edition of VMSD - August 2017

VMSD- August 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Best Dressed
The Sounds of Music
Come Together
The Feeling of Fresh
The Spirit of New Orleans
Showroom
Showroom
Ad Index
Checking Out
VMSD - August 2017 - Intro
VMSD - August 2017 - VMSD- August 2017
VMSD - August 2017 - Cover2
VMSD - August 2017 - 1
VMSD - August 2017 - Contents
VMSD - August 2017 - 3
VMSD - August 2017 - From the Editor
VMSD - August 2017 - 5
VMSD - August 2017 - VMSD Editorial Advisory Board
VMSD - August 2017 - 7
VMSD - August 2017 - The Goods
VMSD - August 2017 - T1
VMSD - August 2017 - T2
VMSD - August 2017 - T3
VMSD - August 2017 - T4
VMSD - August 2017 - T5
VMSD - August 2017 - T6
VMSD - August 2017 - T7
VMSD - August 2017 - T8
VMSD - August 2017 - 9
VMSD - August 2017 - 10
VMSD - August 2017 - 11
VMSD - August 2017 - 12
VMSD - August 2017 - 13
VMSD - August 2017 - Next Store
VMSD - August 2017 - 15
VMSD - August 2017 - Best Dressed
VMSD - August 2017 - 17
VMSD - August 2017 - 18
VMSD - August 2017 - 19
VMSD - August 2017 - 20
VMSD - August 2017 - 21
VMSD - August 2017 - 22
VMSD - August 2017 - 23
VMSD - August 2017 - 24
VMSD - August 2017 - The Sounds of Music
VMSD - August 2017 - 26
VMSD - August 2017 - 27
VMSD - August 2017 - Come Together
VMSD - August 2017 - 29
VMSD - August 2017 - 30
VMSD - August 2017 - 31
VMSD - August 2017 - 32
VMSD - August 2017 - 33
VMSD - August 2017 - The Feeling of Fresh
VMSD - August 2017 - 35
VMSD - August 2017 - 36
VMSD - August 2017 - 37
VMSD - August 2017 - 38
VMSD - August 2017 - 39
VMSD - August 2017 - The Spirit of New Orleans
VMSD - August 2017 - 41
VMSD - August 2017 - 42
VMSD - August 2017 - 43
VMSD - August 2017 - 44
VMSD - August 2017 - 45
VMSD - August 2017 - 46
VMSD - August 2017 - 47
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VMSD - August 2017 - 72
VMSD - August 2017 - 73
VMSD - August 2017 - Showroom
VMSD - August 2017 - 75
VMSD - August 2017 - 76
VMSD - August 2017 - 77
VMSD - August 2017 - Showroom
VMSD - August 2017 - 79
VMSD - August 2017 - 80
VMSD - August 2017 - 81
VMSD - August 2017 - Ad Index
VMSD - August 2017 - 83
VMSD - August 2017 - Checking Out
VMSD - August 2017 - Cover3
VMSD - August 2017 - Cover4
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