VMSD - August 2017 - 49

S

hoppers have evolved. Which means shops,
stores and every other retailer have to stay
relevant or face unfortunate consequences. It's
a big challenge, and we have a big solution -
Reflect Place-Based Digital™.

AWARENESS

PLACE-BASED DIGITAL™ ENHANCES
THE CUSTOMER EXPERIENCE.

ENGAGEMENT

By bringing digital technologies into retail stores
and physical venues, we create exciting new
avenues for brands to connect with consumers.
It's how you further your business objectives at
the speed of life!
CONSUMER EXPECTATIONS ARE
EVERYTHING, SO PLAN ACCORDINGLY.
Digital usage is growing exponentially. Shoppers
check smartphones on escalators at the mall,
while in line for latte, and everywhere they shop.
They expect to find the information they want and
need - instantly. So why not be the dependable,
trusted resource to give it to them?

84% of US digital shoppers enjoy the efficiency of
digital shopping combined with the touch and feel
of the retail store experience (11). Investment in
Place-Based Digital™ is booming because
companies see it impact their business right
before their eyes.

:: Digital gets 10x the eye contact of static signage

Enrich the customer experience
with relevant, real-time content
:: 80% increased shopping experience
:: 30% increased store traffic

CONVERSION
Turn shoppers into buyers
:: 55% sales increase when digital is used
:: 30% to 300% sales lift on promoted items

SHAPE THE EXPERIENCE
IN YOUR SPACE OR BE LEFT OUT
Once upon a time, the job of digital was done when
a customer actually arrived at a physical location.
From there, sales staff, static signage, old-school
pricing and merchandising strategies owned the
task of converting shoppers to consumers.
Today, digital savvy marketers know to integrate
digital into their physical place - a store, a
stadium, a venue of any type - because
consumers will find ways to engage in the digital
realm with or without you.
If you're not using in-store digital to add value to
the customer experience, you're missing
opportunities for personalized interactions that
might not come back.
Now is the time to bring digital into your world. And
the partner who can make it come to life, is Reflect.

Reflect is proud to deliver innovation and expertise on the grandest scale.
Let us show you how we can help connect your brand with your customers in a big way.

INTERNATIONAL RETAIL DESIGN CONFERENCE
SEPTEMBER 5-8, 2017 «» NEW ORLEANS

Digital Signage Will Grow In Retail
Outlets From $6 billion in 2013 to
$27.5 billion in 2018.
- International Data Corp. (1)

Attracting eyeballs can influence
purchasing behavior

INNOVATION SPONSOR

Reflect Place-Based Digital™
Mastering the art of digital experiences
in physical locations

49



Table of Contents for the Digital Edition of VMSD - August 2017

VMSD- August 2017
Contents
From the Editor
VMSD Editorial Advisory Board
The Goods
Next Store
Best Dressed
The Sounds of Music
Come Together
The Feeling of Fresh
The Spirit of New Orleans
Showroom
Showroom
Ad Index
Checking Out
VMSD - August 2017 - Intro
VMSD - August 2017 - VMSD- August 2017
VMSD - August 2017 - Cover2
VMSD - August 2017 - 1
VMSD - August 2017 - Contents
VMSD - August 2017 - 3
VMSD - August 2017 - From the Editor
VMSD - August 2017 - 5
VMSD - August 2017 - VMSD Editorial Advisory Board
VMSD - August 2017 - 7
VMSD - August 2017 - The Goods
VMSD - August 2017 - T1
VMSD - August 2017 - T2
VMSD - August 2017 - T3
VMSD - August 2017 - T4
VMSD - August 2017 - T5
VMSD - August 2017 - T6
VMSD - August 2017 - T7
VMSD - August 2017 - T8
VMSD - August 2017 - 9
VMSD - August 2017 - 10
VMSD - August 2017 - 11
VMSD - August 2017 - 12
VMSD - August 2017 - 13
VMSD - August 2017 - Next Store
VMSD - August 2017 - 15
VMSD - August 2017 - Best Dressed
VMSD - August 2017 - 17
VMSD - August 2017 - 18
VMSD - August 2017 - 19
VMSD - August 2017 - 20
VMSD - August 2017 - 21
VMSD - August 2017 - 22
VMSD - August 2017 - 23
VMSD - August 2017 - 24
VMSD - August 2017 - The Sounds of Music
VMSD - August 2017 - 26
VMSD - August 2017 - 27
VMSD - August 2017 - Come Together
VMSD - August 2017 - 29
VMSD - August 2017 - 30
VMSD - August 2017 - 31
VMSD - August 2017 - 32
VMSD - August 2017 - 33
VMSD - August 2017 - The Feeling of Fresh
VMSD - August 2017 - 35
VMSD - August 2017 - 36
VMSD - August 2017 - 37
VMSD - August 2017 - 38
VMSD - August 2017 - 39
VMSD - August 2017 - The Spirit of New Orleans
VMSD - August 2017 - 41
VMSD - August 2017 - 42
VMSD - August 2017 - 43
VMSD - August 2017 - 44
VMSD - August 2017 - 45
VMSD - August 2017 - 46
VMSD - August 2017 - 47
VMSD - August 2017 - 48
VMSD - August 2017 - 49
VMSD - August 2017 - 50
VMSD - August 2017 - 51
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VMSD - August 2017 - 53
VMSD - August 2017 - 54
VMSD - August 2017 - 55
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VMSD - August 2017 - 70
VMSD - August 2017 - 71
VMSD - August 2017 - 72
VMSD - August 2017 - 73
VMSD - August 2017 - Showroom
VMSD - August 2017 - 75
VMSD - August 2017 - 76
VMSD - August 2017 - 77
VMSD - August 2017 - Showroom
VMSD - August 2017 - 79
VMSD - August 2017 - 80
VMSD - August 2017 - 81
VMSD - August 2017 - Ad Index
VMSD - August 2017 - 83
VMSD - August 2017 - Checking Out
VMSD - August 2017 - Cover3
VMSD - August 2017 - Cover4
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