VMSD - October 2017 - 18

SECTOR SPOTLIGHT: RESTAURANTS

KASA

Hong Kong's Kasa
reinterprets the classic cha
chaan teng diner aesthetic
with an energetic color and
material palette.

18

OCTOBER 2017

|

VMSD.COM

ON THE MENU
In the case of Kasa, a restaurant in Hong Kong's Central District, developing a menu merchandising strategy was key when determining a design concept.
Its menu went through several iterations before the
owner settled on the contemporized indigenous and
Western-adopted comfort foods of Hong Kong's iconic
cha chaan teng, or tea restaurant, diners.
"We changed the concept to fit the menu," says
Elaine Lu, managing director of multidisciplinary
design practice Lim + Lu (Hong Kong). "The interior
should reflect the core values of the brand, and the
menu is their identity."
To create the proper feel, designers developed a
lively color palette from the green and pink tiles commonly found on the walls and floors in such establishments, then added materials like marble and brass
for a contemporary twist. Booth seating, also found in
those traditional diners, lines the walls, but is formed
to resemble Western diner seating. "We see the cha

DE NN IS LO , NIR U T BE NJ ABA NPO T, HON G KON G

This, coupled with declining traffic as customers
hop online for food or grocery delivery, means paying attention to branding, design and developing
menu merchandising strategies to ensure profitability is more important than ever. (Armstrong credits
McDonald's recent successes with launching new
premium products and offering all beverages for $1.)


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Table of Contents for the Digital Edition of VMSD - October 2017

Vmsd - October 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Dinner Is Served
Shopper Insig Hts: Show and Tell
Retail by You
From Clicks to Bricks
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2017 - Intro
VMSD - October 2017 - BB1
VMSD - October 2017 - BB2
VMSD - October 2017 - Vmsd - October 2017
VMSD - October 2017 - Cover2
VMSD - October 2017 - 1
VMSD - October 2017 - Contents
VMSD - October 2017 - 3
VMSD - October 2017 - From the Editor
VMSD - October 2017 - 5
VMSD - October 2017 - Vmsd Editorial Advisory Board
VMSD - October 2017 - 7
VMSD - October 2017 - The Goods
VMSD - October 2017 - 9
VMSD - October 2017 - 10
VMSD - October 2017 - 11
VMSD - October 2017 - 12
VMSD - October 2017 - 13
VMSD - October 2017 - Next Store
VMSD - October 2017 - 15
VMSD - October 2017 - Dinner Is Served
VMSD - October 2017 - 17
VMSD - October 2017 - 18
VMSD - October 2017 - 19
VMSD - October 2017 - 20
VMSD - October 2017 - 21
VMSD - October 2017 - 22
VMSD - October 2017 - 23
VMSD - October 2017 - Shopper Insig Hts: Show and Tell
VMSD - October 2017 - 25
VMSD - October 2017 - 26
VMSD - October 2017 - 27
VMSD - October 2017 - 28
VMSD - October 2017 - 29
VMSD - October 2017 - Retail by You
VMSD - October 2017 - 31
VMSD - October 2017 - 32
VMSD - October 2017 - 33
VMSD - October 2017 - From Clicks to Bricks
VMSD - October 2017 - 35
VMSD - October 2017 - 36
VMSD - October 2017 - 37
VMSD - October 2017 - 38
VMSD - October 2017 - 39
VMSD - October 2017 - Showroom
VMSD - October 2017 - 41
VMSD - October 2017 - 42
VMSD - October 2017 - 43
VMSD - October 2017 - 44
VMSD - October 2017 - Showroom
VMSD - October 2017 - 46
VMSD - October 2017 - 47
VMSD - October 2017 - 48
VMSD - October 2017 - 49
VMSD - October 2017 - 50
VMSD - October 2017 - 51
VMSD - October 2017 - 52
VMSD - October 2017 - 53
VMSD - October 2017 - Ad Index
VMSD - October 2017 - 55
VMSD - October 2017 - Checking Out
VMSD - October 2017 - Cover3
VMSD - October 2017 - Cover4
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