VMSD - October 2017 - 32

tOp Each of the brand's

collections are showcased
in a dedicated portion of the
store. This one, spotlighting
the Sofas by You collection,
includes a design workstation.

ABOVE Part of the Sofas

by You vignette, swatches
are draped on wall
hooks to merchandise
the line's customization
capabilities.

For a full list of suppliers, go to vmsd.com.

32

october 2017

|

vmsd.com

Putting the collections' brand stories at the heart
of the design was integral to the approach, says Jarod
Griffiths, associate designer, je+1. As a customer enters
the store, they are immediately introduced to the four
capsule collections, with the corresponding zones
dedicated to each range meeting at the center, where
digital content ties together the Harveys brand values.
The sometimes-intimidating "hard-sell" approach
of upholstery brands inspired the simplification of the
purchasing process for Harveys, explains Griffiths. Engineered for both independent and consultation-seeking
customers alike, the store eases the journey with customization options laid out for exploration, and associates are also on hand for additional guidance. Swatches
are brought to life by way of conveniently placed computers that also create an "endless aisle."
"By allowing a customer time to learn about the
brand and their product in store, [they] begin to have
trust in the brand and make choices on their own,
[and] they will then be more receptive to discussion
with the staff," Griffiths says.
In its new rollout, Harveys is arming customers
with the means to create their own aspirational living
spaces by combining basic merchant principles with
forward-thinking solutions that illustrate the need for
retailers to offer well-rounded in-store experiences. 


http://www.vmsd.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - October 2017

Vmsd - October 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Dinner Is Served
Shopper Insig Hts: Show and Tell
Retail by You
From Clicks to Bricks
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2017 - Intro
VMSD - October 2017 - BB1
VMSD - October 2017 - BB2
VMSD - October 2017 - Vmsd - October 2017
VMSD - October 2017 - Cover2
VMSD - October 2017 - 1
VMSD - October 2017 - Contents
VMSD - October 2017 - 3
VMSD - October 2017 - From the Editor
VMSD - October 2017 - 5
VMSD - October 2017 - Vmsd Editorial Advisory Board
VMSD - October 2017 - 7
VMSD - October 2017 - The Goods
VMSD - October 2017 - 9
VMSD - October 2017 - 10
VMSD - October 2017 - 11
VMSD - October 2017 - 12
VMSD - October 2017 - 13
VMSD - October 2017 - Next Store
VMSD - October 2017 - 15
VMSD - October 2017 - Dinner Is Served
VMSD - October 2017 - 17
VMSD - October 2017 - 18
VMSD - October 2017 - 19
VMSD - October 2017 - 20
VMSD - October 2017 - 21
VMSD - October 2017 - 22
VMSD - October 2017 - 23
VMSD - October 2017 - Shopper Insig Hts: Show and Tell
VMSD - October 2017 - 25
VMSD - October 2017 - 26
VMSD - October 2017 - 27
VMSD - October 2017 - 28
VMSD - October 2017 - 29
VMSD - October 2017 - Retail by You
VMSD - October 2017 - 31
VMSD - October 2017 - 32
VMSD - October 2017 - 33
VMSD - October 2017 - From Clicks to Bricks
VMSD - October 2017 - 35
VMSD - October 2017 - 36
VMSD - October 2017 - 37
VMSD - October 2017 - 38
VMSD - October 2017 - 39
VMSD - October 2017 - Showroom
VMSD - October 2017 - 41
VMSD - October 2017 - 42
VMSD - October 2017 - 43
VMSD - October 2017 - 44
VMSD - October 2017 - Showroom
VMSD - October 2017 - 46
VMSD - October 2017 - 47
VMSD - October 2017 - 48
VMSD - October 2017 - 49
VMSD - October 2017 - 50
VMSD - October 2017 - 51
VMSD - October 2017 - 52
VMSD - October 2017 - 53
VMSD - October 2017 - Ad Index
VMSD - October 2017 - 55
VMSD - October 2017 - Checking Out
VMSD - October 2017 - Cover3
VMSD - October 2017 - Cover4
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