VMSD - October 2017 - 40

SHOWROOM

Flooring & Surfaces

3form
3-form.com
The reimagined HighRes Imagery
series has three new designs including
Labyrinth, Blur and Geode. Captured
in resin or glass, these photorealistic
interlayers can be applied as a multipaneled mural or used as single panels
for a pared down look.

Surprise and Delight
As manufacturing technology advances, flooring and

environment, it must align with your brand message

surfacing options continually grow and improve, from

and strategy. A discerning eye will notice the difference

traditional wood planks or LVTs to metals, glass and resin.

between an exciting material choice versus something

In particular, Amy Jakubowski, managing director and

mundane. Jakubowski suggests using surfaces in

design director of Wilson Associates (Los Angeles), says

unexpected ways, like putting a flooring material on the

she's noticed the growing popularity of tiles that mimic

ceiling to create visual interest.

the appearance other materials. "I'm seeing a tremendous

"Really take a look at what you're trying to utilize that

effort put into tile product," she says, specifically for

material for," says Jakubowski. "As designers, we have to

applications made to look like concrete or wood. She also

make a project operationally successful, we have to tell a

notes that reclaimed wood is still prevalent, as well as

story, and our materials [embody] that. I'd be careful to

industrial aesthetics like polished concretes or metals.

not get caught up in the trends; make sure it's achieving

For any material you incorporate into your

40

OCTOBER 2017

|

VMSD.COM

your ultimate goal." -Carly Hagedon


http://www.3-form.com http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - October 2017

Vmsd - October 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Dinner Is Served
Shopper Insig Hts: Show and Tell
Retail by You
From Clicks to Bricks
Showroom
Showroom
Ad Index
Checking Out
VMSD - October 2017 - Intro
VMSD - October 2017 - BB1
VMSD - October 2017 - BB2
VMSD - October 2017 - Vmsd - October 2017
VMSD - October 2017 - Cover2
VMSD - October 2017 - 1
VMSD - October 2017 - Contents
VMSD - October 2017 - 3
VMSD - October 2017 - From the Editor
VMSD - October 2017 - 5
VMSD - October 2017 - Vmsd Editorial Advisory Board
VMSD - October 2017 - 7
VMSD - October 2017 - The Goods
VMSD - October 2017 - 9
VMSD - October 2017 - 10
VMSD - October 2017 - 11
VMSD - October 2017 - 12
VMSD - October 2017 - 13
VMSD - October 2017 - Next Store
VMSD - October 2017 - 15
VMSD - October 2017 - Dinner Is Served
VMSD - October 2017 - 17
VMSD - October 2017 - 18
VMSD - October 2017 - 19
VMSD - October 2017 - 20
VMSD - October 2017 - 21
VMSD - October 2017 - 22
VMSD - October 2017 - 23
VMSD - October 2017 - Shopper Insig Hts: Show and Tell
VMSD - October 2017 - 25
VMSD - October 2017 - 26
VMSD - October 2017 - 27
VMSD - October 2017 - 28
VMSD - October 2017 - 29
VMSD - October 2017 - Retail by You
VMSD - October 2017 - 31
VMSD - October 2017 - 32
VMSD - October 2017 - 33
VMSD - October 2017 - From Clicks to Bricks
VMSD - October 2017 - 35
VMSD - October 2017 - 36
VMSD - October 2017 - 37
VMSD - October 2017 - 38
VMSD - October 2017 - 39
VMSD - October 2017 - Showroom
VMSD - October 2017 - 41
VMSD - October 2017 - 42
VMSD - October 2017 - 43
VMSD - October 2017 - 44
VMSD - October 2017 - Showroom
VMSD - October 2017 - 46
VMSD - October 2017 - 47
VMSD - October 2017 - 48
VMSD - October 2017 - 49
VMSD - October 2017 - 50
VMSD - October 2017 - 51
VMSD - October 2017 - 52
VMSD - October 2017 - 53
VMSD - October 2017 - Ad Index
VMSD - October 2017 - 55
VMSD - October 2017 - Checking Out
VMSD - October 2017 - Cover3
VMSD - October 2017 - Cover4
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