VMSD - December 2017 - 31

Reality Begins

at

Home

Vera Bradley introduces a line of home
goods in a virtual reality storefront.

C OU R TE SY OF V ER A BR ADL EY, FT. WAYN E , I N D.

By Eric Feigenbaum, Editorial Advisor/New York Editor
Vera Bradley, the Fort Wayne, Ind.-based
purveyor of colorful handbags, luggage and accessories, recently launched several new lines of
bedding and home goods merchandise. Due to
the retailer's already limited store footprint in
most locations, it decided to showcase the new
collections in an unusual, attention-grabbing way
- through virtual reality (VR).
The brand remains excited to extend its product offering while providing customers with a new
and innovative way to shop. In keeping with the
brand recognition of its patterned handbags, the

bedding collection - including a variety of comforters, quilts, coverlets and pillows - features colorful, intricate prints, created with Vera Bradley's
signature cotton fabric.
To introduce the concept, the retailer
launched the collection in a VR demonstration at
an exclusive press event July 17 at Vera Bradley's
SoHo, New York, flagship, which VMSD attended.
In store, customers engage the branded and merchandised virtual store environment through
strategically positioned VR headsets. Once in
place, the goggles immerse the shopper in the

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dEcEmbEr 2017

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Table of Contents for the Digital Edition of VMSD - December 2017

Vmsd - December 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Top Stories of 2017
Brooklyn Bound
Reality Begins at Home
Special Report: Retail Design & Construction
Showroom
Ad Index
Checking Out
VMSD - December 2017 - Intro
VMSD - December 2017 - BB1
VMSD - December 2017 - BB2
VMSD - December 2017 - Vmsd - December 2017
VMSD - December 2017 - Cover2
VMSD - December 2017 - 1
VMSD - December 2017 - Contents
VMSD - December 2017 - 3
VMSD - December 2017 - From the Editor
VMSD - December 2017 - 5
VMSD - December 2017 - Vmsd Editorial Advisory Board
VMSD - December 2017 - 7
VMSD - December 2017 - The Goods
VMSD - December 2017 - 9
VMSD - December 2017 - 10
VMSD - December 2017 - 11
VMSD - December 2017 - 12
VMSD - December 2017 - 13
VMSD - December 2017 - 14
VMSD - December 2017 - 15
VMSD - December 2017 - Next Store
VMSD - December 2017 - 17
VMSD - December 2017 - Top Stories of 2017
VMSD - December 2017 - 19
VMSD - December 2017 - 20
VMSD - December 2017 - 21
VMSD - December 2017 - 22
VMSD - December 2017 - 23
VMSD - December 2017 - 24
VMSD - December 2017 - 25
VMSD - December 2017 - Brooklyn Bound
VMSD - December 2017 - 27
VMSD - December 2017 - 28
VMSD - December 2017 - 29
VMSD - December 2017 - 30
VMSD - December 2017 - Reality Begins at Home
VMSD - December 2017 - 32
VMSD - December 2017 - Special Report: Retail Design & Construction
VMSD - December 2017 - 34
VMSD - December 2017 - 35
VMSD - December 2017 - 36
VMSD - December 2017 - 37
VMSD - December 2017 - 38
VMSD - December 2017 - 39
VMSD - December 2017 - 40
VMSD - December 2017 - 41
VMSD - December 2017 - 42
VMSD - December 2017 - Showroom
VMSD - December 2017 - 44
VMSD - December 2017 - 45
VMSD - December 2017 - 46
VMSD - December 2017 - 47
VMSD - December 2017 - 48
VMSD - December 2017 - 49
VMSD - December 2017 - 50
VMSD - December 2017 - 51
VMSD - December 2017 - 52
VMSD - December 2017 - 53
VMSD - December 2017 - Ad Index
VMSD - December 2017 - 55
VMSD - December 2017 - Checking Out
VMSD - December 2017 - Cover3
VMSD - December 2017 - Cover4
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