VMSD - December 2017 - 32

The virtual reality
environment (shown)
mimics Vera Bradley's
existing store aesthetic
and acts as an extension
to its brick-and-mortar
presence, immersing
customers as they shop
for home goods.

PROJECT SUPPLIERS
RETaILER and dESIgn

Vera Bradley,
Fort Wayne, Ind.
VIRTUaL REaLITy

Obsess, New York
daydream by google,
Palo Alto, Calif.

32

DECEmbEr 2017

|

vmsD.Com

world of "Vera Bradley Home." As visitors see merchandise that appeals to them, they can "tag" it using a handheld remote control. At the end of their VR experience,
customers receive their shopping list via email, allowing
them to complete the transaction online or on the spot
with a store associate.
Harry Cunningham, vp, creative services, Vera
Bradley, says, "The ability to shop virtually is essentially extending the four walls of the physical store. For
us, we see it as a way to share even more product and
expand on the brand experience."
The success of Vera Bradley's virtual store was
predicated on the close work between the company's
creative and IT teams. "Our biggest challenge was the
'newness' of VR," says Cunningham. "It was unchartered territory for us, but our entire team (corporate

and stores) rallied behind this, creating a training program to ensure a successful launch."
He adds, "Customers are loving the experience ...
we're actually able to use VR for a dual purpose: selling our Home collection and showing off our SoHo
store (remotely)."
The virtual reality program has been deployed in
10 Vera Bradley stores to date. Each participating location has two headsets, ensuring there is no downtime
if more than one customer wants to engage with the
virtual environment.
With the launch of its virtually merchandised
home collection, Vera Bradley has taken a major step
forward in blurring the line between digital and physical retail experiences. 


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Table of Contents for the Digital Edition of VMSD - December 2017

Vmsd - December 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Top Stories of 2017
Brooklyn Bound
Reality Begins at Home
Special Report: Retail Design & Construction
Showroom
Ad Index
Checking Out
VMSD - December 2017 - Intro
VMSD - December 2017 - BB1
VMSD - December 2017 - BB2
VMSD - December 2017 - Vmsd - December 2017
VMSD - December 2017 - Cover2
VMSD - December 2017 - 1
VMSD - December 2017 - Contents
VMSD - December 2017 - 3
VMSD - December 2017 - From the Editor
VMSD - December 2017 - 5
VMSD - December 2017 - Vmsd Editorial Advisory Board
VMSD - December 2017 - 7
VMSD - December 2017 - The Goods
VMSD - December 2017 - 9
VMSD - December 2017 - 10
VMSD - December 2017 - 11
VMSD - December 2017 - 12
VMSD - December 2017 - 13
VMSD - December 2017 - 14
VMSD - December 2017 - 15
VMSD - December 2017 - Next Store
VMSD - December 2017 - 17
VMSD - December 2017 - Top Stories of 2017
VMSD - December 2017 - 19
VMSD - December 2017 - 20
VMSD - December 2017 - 21
VMSD - December 2017 - 22
VMSD - December 2017 - 23
VMSD - December 2017 - 24
VMSD - December 2017 - 25
VMSD - December 2017 - Brooklyn Bound
VMSD - December 2017 - 27
VMSD - December 2017 - 28
VMSD - December 2017 - 29
VMSD - December 2017 - 30
VMSD - December 2017 - Reality Begins at Home
VMSD - December 2017 - 32
VMSD - December 2017 - Special Report: Retail Design & Construction
VMSD - December 2017 - 34
VMSD - December 2017 - 35
VMSD - December 2017 - 36
VMSD - December 2017 - 37
VMSD - December 2017 - 38
VMSD - December 2017 - 39
VMSD - December 2017 - 40
VMSD - December 2017 - 41
VMSD - December 2017 - 42
VMSD - December 2017 - Showroom
VMSD - December 2017 - 44
VMSD - December 2017 - 45
VMSD - December 2017 - 46
VMSD - December 2017 - 47
VMSD - December 2017 - 48
VMSD - December 2017 - 49
VMSD - December 2017 - 50
VMSD - December 2017 - 51
VMSD - December 2017 - 52
VMSD - December 2017 - 53
VMSD - December 2017 - Ad Index
VMSD - December 2017 - 55
VMSD - December 2017 - Checking Out
VMSD - December 2017 - Cover3
VMSD - December 2017 - Cover4
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