VMSD - December 2017 - 4

FROM THE EDITOR

One for the Books

An unusual year for retail brings challenges
and reveals opportunities.
While putting the finishing touches on the last issue of 2017, I'm compelled to look back on what
can only be described as a historic year for the retail industry.
We began 2017 with news of record store closings and headlines proclaiming the arrival of the
"retail apocalypse." It seemed that the perfect storm - the economy, overcapacity, e-commerce - was
converging to create one of the most challenging years I've witnessed in the time I've covered this
market.
We watched as legacy department store retailers like Macy's and Lord & Taylor looked to their real
estate assets for quick cash to apply to the bottom line, announcing the sale of flagship buildings in
New York, Chicago and San Francisco.
This summer, we struggled to wrap our brains around the implications of e-commerce behemoth
Amazon.com Inc.'s purchase of grocery purveyor Whole Foods Market for almost $14 billion. Some
saw the move as a shot across the bow of Amazon's chief nemesis Walmart (both retailers have been
clamoring for control of the online grocery sector), while others interpreted the purchase as evidence
of its newfound commitment to brick-and-mortar.
Either way, we certainly aren't in Kansas anymore, and the retail market as we've known it is evolving at a speed few anticipated. The reality is that the role of physical stores is changing, and
it's incumbent upon retailers to understand and embrace those changes, leading the way
as the industry adapts to new consumer needs, shopping behaviors and priorities.
As designers and visual merchandisers, you are in the enviable position of having
influence over what many believe is the single most important driver of traffic to
physical stores - the customer experience. While some may say that change brings
uncertainty, the folks I speak to see opportunity.
Whatever the strategy or methodology, the goal remains the same, to delight
the customer in ways that only a face-to-face, physically present and participatory experience can.
Happy holidays from VMSD
VMSD!

Jennifer Acevedo
Editor-in-Chief, VMSD magazine


http://www.Amazon.com

Table of Contents for the Digital Edition of VMSD - December 2017

Vmsd - December 2017
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Top Stories of 2017
Brooklyn Bound
Reality Begins at Home
Special Report: Retail Design & Construction
Showroom
Ad Index
Checking Out
VMSD - December 2017 - Intro
VMSD - December 2017 - BB1
VMSD - December 2017 - BB2
VMSD - December 2017 - Vmsd - December 2017
VMSD - December 2017 - Cover2
VMSD - December 2017 - 1
VMSD - December 2017 - Contents
VMSD - December 2017 - 3
VMSD - December 2017 - From the Editor
VMSD - December 2017 - 5
VMSD - December 2017 - Vmsd Editorial Advisory Board
VMSD - December 2017 - 7
VMSD - December 2017 - The Goods
VMSD - December 2017 - 9
VMSD - December 2017 - 10
VMSD - December 2017 - 11
VMSD - December 2017 - 12
VMSD - December 2017 - 13
VMSD - December 2017 - 14
VMSD - December 2017 - 15
VMSD - December 2017 - Next Store
VMSD - December 2017 - 17
VMSD - December 2017 - Top Stories of 2017
VMSD - December 2017 - 19
VMSD - December 2017 - 20
VMSD - December 2017 - 21
VMSD - December 2017 - 22
VMSD - December 2017 - 23
VMSD - December 2017 - 24
VMSD - December 2017 - 25
VMSD - December 2017 - Brooklyn Bound
VMSD - December 2017 - 27
VMSD - December 2017 - 28
VMSD - December 2017 - 29
VMSD - December 2017 - 30
VMSD - December 2017 - Reality Begins at Home
VMSD - December 2017 - 32
VMSD - December 2017 - Special Report: Retail Design & Construction
VMSD - December 2017 - 34
VMSD - December 2017 - 35
VMSD - December 2017 - 36
VMSD - December 2017 - 37
VMSD - December 2017 - 38
VMSD - December 2017 - 39
VMSD - December 2017 - 40
VMSD - December 2017 - 41
VMSD - December 2017 - 42
VMSD - December 2017 - Showroom
VMSD - December 2017 - 44
VMSD - December 2017 - 45
VMSD - December 2017 - 46
VMSD - December 2017 - 47
VMSD - December 2017 - 48
VMSD - December 2017 - 49
VMSD - December 2017 - 50
VMSD - December 2017 - 51
VMSD - December 2017 - 52
VMSD - December 2017 - 53
VMSD - December 2017 - Ad Index
VMSD - December 2017 - 55
VMSD - December 2017 - Checking Out
VMSD - December 2017 - Cover3
VMSD - December 2017 - Cover4
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