VMSD - January 2018 - 12

TRENDS FORECAST 2018

PuRE-PlAy NO lONgER
One challenge is the increasing - and successful -
encroachment of pure-play digital retailers into the
physical world.
"The economics of brick and mortar are evolving,"
says Spieckerman. "Traditional retailers have been
humbled, and inspired, by how efficiently and profitably all these small-format digital brands operate their
stores."
The digital retailers have figured it out, says Sandy
Stein, president and design director, Stein Trending,
Branding, Design (St. Paul, Minn.), "Most of these
startups are well-focused niche players who already
understand how e-commerce works. They've built a
social following, they already have a loyal customer
base and omnichannel is not foreign to them - it's
inherent in their brand.
"They don't depend solely on traffic into the store,"
he continues. "They see stores simply as another
means of building traffic online. Going from online
to offline has proved to be a far more understandable
and controllable exercise than the other way around."

12

January 2018

|

vmsd.com

C our te sy of I ndo Ch Ino , VA nC ouV e r , B rI tI s h C oL uMBI A

Once online-only brands like
Indochino are expanding
their reach into physical
stores, with excellent results.


http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - January 2018

VMSD - January 2018
Contents
From the Editor
VMSD Editorial Advisory Board
Annual Retail Trends Forecast
Props + Decoratives
Lighting
Sonneman – a Way of Light’s Robert Sonneman
Mannequins + Forms
Materials + Wallcoverings
Furniture
Cgm Design’s Carl Gustav Magnusson
Fixtures
Project Duo’s Randal Huntington
Flooring
Signage + Graphics
In-Store Tech + Services
Best of the Rest
Ad Index
Lasting Impression
VMSD - January 2018 - Intro
VMSD - January 2018 - BB1
VMSD - January 2018 - BB2
VMSD - January 2018 - VMSD - January 2018
VMSD - January 2018 - Cover2
VMSD - January 2018 - 1
VMSD - January 2018 - Contents
VMSD - January 2018 - 3
VMSD - January 2018 - From the Editor
VMSD - January 2018 - 5
VMSD - January 2018 - VMSD Editorial Advisory Board
VMSD - January 2018 - 7
VMSD - January 2018 - 8
VMSD - January 2018 - 9
VMSD - January 2018 - Annual Retail Trends Forecast
VMSD - January 2018 - 11
VMSD - January 2018 - 12
VMSD - January 2018 - 13
VMSD - January 2018 - 14
VMSD - January 2018 - 15
VMSD - January 2018 - 16
VMSD - January 2018 - 17
VMSD - January 2018 - Props + Decoratives
VMSD - January 2018 - 19
VMSD - January 2018 - 20
VMSD - January 2018 - 21
VMSD - January 2018 - Lighting
VMSD - January 2018 - 23
VMSD - January 2018 - 24
VMSD - January 2018 - 25
VMSD - January 2018 - 26
VMSD - January 2018 - 27
VMSD - January 2018 - Sonneman – a Way of Light’s Robert Sonneman
VMSD - January 2018 - 29
VMSD - January 2018 - 30
VMSD - January 2018 - 31
VMSD - January 2018 - Mannequins + Forms
VMSD - January 2018 - T1
VMSD - January 2018 - T2
VMSD - January 2018 - T3
VMSD - January 2018 - T4
VMSD - January 2018 - T5
VMSD - January 2018 - T6
VMSD - January 2018 - T7
VMSD - January 2018 - T8
VMSD - January 2018 - T9
VMSD - January 2018 - T10
VMSD - January 2018 - T11
VMSD - January 2018 - T12
VMSD - January 2018 - T13
VMSD - January 2018 - T14
VMSD - January 2018 - T15
VMSD - January 2018 - T16
VMSD - January 2018 - T17
VMSD - January 2018 - T18
VMSD - January 2018 - T19
VMSD - January 2018 - T20
VMSD - January 2018 - 33
VMSD - January 2018 - 34
VMSD - January 2018 - 35
VMSD - January 2018 - 36
VMSD - January 2018 - 37
VMSD - January 2018 - 38
VMSD - January 2018 - 39
VMSD - January 2018 - 40
VMSD - January 2018 - 41
VMSD - January 2018 - Materials + Wallcoverings
VMSD - January 2018 - 43
VMSD - January 2018 - 44
VMSD - January 2018 - 45
VMSD - January 2018 - 46
VMSD - January 2018 - 47
VMSD - January 2018 - 48
VMSD - January 2018 - 49
VMSD - January 2018 - 50
VMSD - January 2018 - 51
VMSD - January 2018 - Furniture
VMSD - January 2018 - 53
VMSD - January 2018 - 54
VMSD - January 2018 - Cgm Design’s Carl Gustav Magnusson
VMSD - January 2018 - 56
VMSD - January 2018 - 57
VMSD - January 2018 - Fixtures
VMSD - January 2018 - 59
VMSD - January 2018 - 60
VMSD - January 2018 - OP1
VMSD - January 2018 - OP2
VMSD - January 2018 - OP3
VMSD - January 2018 - OP4
VMSD - January 2018 - OP5
VMSD - January 2018 - OP6
VMSD - January 2018 - OP7
VMSD - January 2018 - OP8
VMSD - January 2018 - OP9
VMSD - January 2018 - OP10
VMSD - January 2018 - OP11
VMSD - January 2018 - OP12
VMSD - January 2018 - OP13
VMSD - January 2018 - OP14
VMSD - January 2018 - OP15
VMSD - January 2018 - OP16
VMSD - January 2018 - OP17
VMSD - January 2018 - OP18
VMSD - January 2018 - OP19
VMSD - January 2018 - OP20
VMSD - January 2018 - 61
VMSD - January 2018 - 62
VMSD - January 2018 - 63
VMSD - January 2018 - 64
VMSD - January 2018 - 65
VMSD - January 2018 - 66
VMSD - January 2018 - 67
VMSD - January 2018 - 68
VMSD - January 2018 - Project Duo’s Randal Huntington
VMSD - January 2018 - 70
VMSD - January 2018 - 71
VMSD - January 2018 - Flooring
VMSD - January 2018 - 73
VMSD - January 2018 - 74
VMSD - January 2018 - 75
VMSD - January 2018 - 76
VMSD - January 2018 - 77
VMSD - January 2018 - Signage + Graphics
VMSD - January 2018 - 79
VMSD - January 2018 - 80
VMSD - January 2018 - 81
VMSD - January 2018 - 82
VMSD - January 2018 - 83
VMSD - January 2018 - 84
VMSD - January 2018 - 85
VMSD - January 2018 - In-Store Tech + Services
VMSD - January 2018 - 87
VMSD - January 2018 - 88
VMSD - January 2018 - 89
VMSD - January 2018 - Ad Index
VMSD - January 2018 - 91
VMSD - January 2018 - Lasting Impression
VMSD - January 2018 - 93
VMSD - January 2018 - 94
VMSD - January 2018 - 95
VMSD - January 2018 - 96
VMSD - January 2018 - Cover3
VMSD - January 2018 - Cover4
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