furniture Changing Spaces LOOK BOOK 52 By Jennifer Acevedo As stores evolve from transactional to experiential spaces, the strategy driving their design must follow suit. Furniture manufacturers are keeping pace, offering pieces that help keep consumers engaged with the brand and each other. Modular designs provide the flexibility to craft an abundance of seating arrangements that can be configured and reconfigured for groups or individuals, for social or educational gatherings. High-tech pieces with built-in USB charging ports and other smart features give shoppers a reason to linger, all the while connected and sharing their experiences with their social media network. Retailers know from experience that the more time shoppers spend in their stores, the more engaged they become with their brand - increasing the likelihood that what was once merely a point of transaction will become a destination. JANUARY 2018 | vmsd.comhttp://www.vmsd.com