FIXTURES Meeting Needs by Steve Kaufman The state of store fixtures today is no longer one-size-fits-all. Retailers need excitement and clarity, flexibility and economy, and often specialized merchandising designs. So fixture manufacturers LOOK BOOK 58 continue to develop custom applications that often include lighting and IoT capabilities, as well as modular concepts to fit all spaces, as many retailers adopt a "small-is-the-new-big" approach to store formats. This year's array of products includes everything from specialized bike fixtures to custom jewelry cases and smart fixtures with digital components to creative lighting solutions. And, as always, a plethora of sizing configurations and color and finish options are available. If retail designers are indeed using experience and convenience to combat the online shopping revolution, they have willing partners in the fixture manufacturing industry. JANUARY 2018 | VMSD.COMhttp://www.VMSD.COM