VMSD - February 2018 - 16

NEXT STORE
By Brian Dyches, Contributing Writer

Get your
year Started
A new year brings a "top 10" list of digital resolutions.

16

February 2018

|

vmsd.com

2. Why NRF 2018 Retail's
"Big Show" matters.

1. Study the consumer shows.
I've just made my annual pilgrimage to the Consumer
Electronics Show (CES), where 3900 exhibitors and
170,000 attendees descended upon Las Vegas. This
show matters to those of us in retail design, yet few in
our industry were among the throngs. This one kicks

Like CES, this show can test the nerves of a creative
type surrounded by point-of-sale and other back-ofhouse retail tech. Yet, this is the show where retail
execs go to share insights, forecasts and offer opinions
on retail in general. If you take the show on its face,
you'll miss the golden opportunity to learn about and
prepare for what's coming. Many examples abound

butt, and if you're not reading the tea leaves of where
the consumer is likely to spend his or her money in the
future, how can you be prepared for tomorrow's store,
or for a new category ready for retail primetime? Read
everything you can about this event and the trends
emerging from its show floor. (Keep an eye on this column for more coverage in future issues.)
Ko bby D agan / S hutte r S to c K.c o m

T

he 2017 holiday season - in fact, the entire
2017 retail year - is in the books. What's wonderful about a fresh calendar is that we can reflect,
analyze and set our strategic sights on the future.
Whether designing the "next store" or crafting its
digital strategy, I'd like to offer these 10 suggestions for
best-in-class digital experiences for the year ahead.
They're meant to spur thinking in areas that, separately
or linked together, can result in keeping you a step
ahead of the competition.


http://www.ShutterStocK.com http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - February 2018

Vmsd - February 2018
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Peace. Joy. Windows
Life on the Road
Rapid Innovation
Speaking Intimately
Showroom
Ad Index
Checking Out
VMSD - February 2018 - BB1
VMSD - February 2018 - BB2
VMSD - February 2018 - Vmsd - February 2018
VMSD - February 2018 - Cover2
VMSD - February 2018 - 1
VMSD - February 2018 - Contents
VMSD - February 2018 - 3
VMSD - February 2018 - From the Editor
VMSD - February 2018 - 5
VMSD - February 2018 - Vmsd Editorial Advisory Board
VMSD - February 2018 - 7
VMSD - February 2018 - The Goods
VMSD - February 2018 - 9
VMSD - February 2018 - 10
VMSD - February 2018 - 11
VMSD - February 2018 - 12
VMSD - February 2018 - 13
VMSD - February 2018 - 14
VMSD - February 2018 - 15
VMSD - February 2018 - Next Store
VMSD - February 2018 - 17
VMSD - February 2018 - 18
VMSD - February 2018 - 19
VMSD - February 2018 - Peace. Joy. Windows
VMSD - February 2018 - 21
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VMSD - February 2018 - 33
VMSD - February 2018 - 34
VMSD - February 2018 - 35
VMSD - February 2018 - Life on the Road
VMSD - February 2018 - 37
VMSD - February 2018 - 38
VMSD - February 2018 - 39
VMSD - February 2018 - Rapid Innovation
VMSD - February 2018 - 41
VMSD - February 2018 - 42
VMSD - February 2018 - 43
VMSD - February 2018 - Speaking Intimately
VMSD - February 2018 - 45
VMSD - February 2018 - 46
VMSD - February 2018 - 47
VMSD - February 2018 - 48
VMSD - February 2018 - Showroom
VMSD - February 2018 - 50
VMSD - February 2018 - 51
VMSD - February 2018 - 52
VMSD - February 2018 - 53
VMSD - February 2018 - Checking Out
VMSD - February 2018 - 55
VMSD - February 2018 - 56
VMSD - February 2018 - Cover3
VMSD - February 2018 - Cover4
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