VMSD - February 2018 - 18

A d v e r t i s e m e n t

Reimagining the Mall Experience from the Top Down
900 North Michigan Shops is a luxury
shopping mall located in one of Chicago's
iconic buildings on the Magnificent Mile.
The mall, operated by JMB Realty Corporation, faces the same challenges that
all retailers are contending with in the
era of the digital consumer. The property
is currently undergoing a multi-phase
renovation, and JMB called in ESI Design
to reinvigorate the space with immersive
audiovisual experiences.
"JMB smartly understood that the business of selling objects has to change to
the business of creating experiences,"
says Michael Schneider, Senior Design and
Audiovisual Technologist at ESI Design.
"That's something that a space like a mall
can do that's unique. Your phone or your
living room or your office environment
can't do what a large, dramatic space
like a mall can."

ESI's overall strategy was to use audiovisual technology to completely transform
the visitor experience and enhance the
shopping center as a destination.

ever-changing panorama of natural and
branded media elements. As they look up
and around, they are made aware of all
the 70 shops and restaurants available -
immersed in brand invitations.
Grab attention from the outside in
and the bottom up.
At the revitalized Michigan Avenue entrance, ESI gave visitors a glimpse of the
main atrium ceiling as they enter. "We
built LED displays that are both durable
and rigid, suspended horizontally," says
Schneider. "They can be lowered to allow
access for maintenance and repairs.

The centerpiece of that strategy is an
awe-inspiring, 190-foot-long, ten-panel
video ceiling that draws people in from
the street and inspires them to take in an

Visitors first encounter two 20-by-20foot LED panels in a lower lobby ceiling.
In the larger central atrium beyond, there
are eight more giant LED panels, six
stories above their heads.



Table of Contents for the Digital Edition of VMSD - February 2018

Vmsd - February 2018
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Peace. Joy. Windows
Life on the Road
Rapid Innovation
Speaking Intimately
Showroom
Ad Index
Checking Out
VMSD - February 2018 - BB1
VMSD - February 2018 - BB2
VMSD - February 2018 - Vmsd - February 2018
VMSD - February 2018 - Cover2
VMSD - February 2018 - 1
VMSD - February 2018 - Contents
VMSD - February 2018 - 3
VMSD - February 2018 - From the Editor
VMSD - February 2018 - 5
VMSD - February 2018 - Vmsd Editorial Advisory Board
VMSD - February 2018 - 7
VMSD - February 2018 - The Goods
VMSD - February 2018 - 9
VMSD - February 2018 - 10
VMSD - February 2018 - 11
VMSD - February 2018 - 12
VMSD - February 2018 - 13
VMSD - February 2018 - 14
VMSD - February 2018 - 15
VMSD - February 2018 - Next Store
VMSD - February 2018 - 17
VMSD - February 2018 - 18
VMSD - February 2018 - 19
VMSD - February 2018 - Peace. Joy. Windows
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VMSD - February 2018 - 34
VMSD - February 2018 - 35
VMSD - February 2018 - Life on the Road
VMSD - February 2018 - 37
VMSD - February 2018 - 38
VMSD - February 2018 - 39
VMSD - February 2018 - Rapid Innovation
VMSD - February 2018 - 41
VMSD - February 2018 - 42
VMSD - February 2018 - 43
VMSD - February 2018 - Speaking Intimately
VMSD - February 2018 - 45
VMSD - February 2018 - 46
VMSD - February 2018 - 47
VMSD - February 2018 - 48
VMSD - February 2018 - Showroom
VMSD - February 2018 - 50
VMSD - February 2018 - 51
VMSD - February 2018 - 52
VMSD - February 2018 - 53
VMSD - February 2018 - Checking Out
VMSD - February 2018 - 55
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VMSD - February 2018 - Cover3
VMSD - February 2018 - Cover4
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