VMSD - February 2018 - 22

DE BEERS,
LONDON/
WORLDWIDE

"Home for
Christmas"
HOLLY WADSWORTH
CREATIVE DIRECTOR OF
HWVISUAL LTD. (DESIGN)
SYNC STUDIO
(PROJECT MANAGEMENT,
PRODUCTION, LOGISTICS)
PHOTOGRAPHY

Kristen Pelou, Paris/
Melvyn Vincent, London

TIFFANY & CO.,
NEW YORK
RICHARD MOORE
VICE PRESIDENT, CREATIVE
DIRECTOR OF STORE DESIGN
AND CREATIVE VISUAL
MERCHANDISING
PHOTOGRAPHY

Ricky Zehavi, New York

Macy's. "We brought the theme close to our hearts
by depicting the scenes around New York and imagining what that would look like."
Sullivan notes that Macy's wasn't the only retailer
focusing on iconic New York imagery. "A couple of
other stores dealt with celebrating the city of New
York," she says. "They approached it differently, but
I thought that showed our great love for this amazing city. There's just something about the holidays in
New York City that's very special."

22

FEBRUARY 2018

|

VMSD.COM

Similarly, Tiffany & Co. (New York) celebrated
another New York-centric subject: the late and
iconic Tiffany's window dresser, Gene Moore. Using
miniature articulated forms, reminiscent of those
Moore used in his displays, the windows featured
animated and static scenes to create a series of
visual blue-box-hued settings.
"Holiday windows are an open invitation to enter a
magical world that may depict fables, fantasies, a New
York holiday or a majestic tree trimmed in jewels," says

Tiffany & Co.'s Richard Moore, vp, creative director -
store design and creative visual merchandising.
No matter the season, retailers and designers
should strive to remember the importance of windows and their big impact on consumers.
"A successful window should always seek to tell a
story," says Wadsworth. "The windows are the invitation, the store is the party."
For more images of 2017's holiday windows, visit
vmsd.com throughout the month of February.


http://www.vmsd.com http://www.VMSD.COM

Table of Contents for the Digital Edition of VMSD - February 2018

Vmsd - February 2018
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Peace. Joy. Windows
Life on the Road
Rapid Innovation
Speaking Intimately
Showroom
Ad Index
Checking Out
VMSD - February 2018 - BB1
VMSD - February 2018 - BB2
VMSD - February 2018 - Vmsd - February 2018
VMSD - February 2018 - Cover2
VMSD - February 2018 - 1
VMSD - February 2018 - Contents
VMSD - February 2018 - 3
VMSD - February 2018 - From the Editor
VMSD - February 2018 - 5
VMSD - February 2018 - Vmsd Editorial Advisory Board
VMSD - February 2018 - 7
VMSD - February 2018 - The Goods
VMSD - February 2018 - 9
VMSD - February 2018 - 10
VMSD - February 2018 - 11
VMSD - February 2018 - 12
VMSD - February 2018 - 13
VMSD - February 2018 - 14
VMSD - February 2018 - 15
VMSD - February 2018 - Next Store
VMSD - February 2018 - 17
VMSD - February 2018 - 18
VMSD - February 2018 - 19
VMSD - February 2018 - Peace. Joy. Windows
VMSD - February 2018 - 21
VMSD - February 2018 - 22
VMSD - February 2018 - 23
VMSD - February 2018 - 24
VMSD - February 2018 - 25
VMSD - February 2018 - 26
VMSD - February 2018 - 27
VMSD - February 2018 - 28
VMSD - February 2018 - 29
VMSD - February 2018 - 30
VMSD - February 2018 - 31
VMSD - February 2018 - 32
VMSD - February 2018 - 33
VMSD - February 2018 - 34
VMSD - February 2018 - 35
VMSD - February 2018 - Life on the Road
VMSD - February 2018 - 37
VMSD - February 2018 - 38
VMSD - February 2018 - 39
VMSD - February 2018 - Rapid Innovation
VMSD - February 2018 - 41
VMSD - February 2018 - 42
VMSD - February 2018 - 43
VMSD - February 2018 - Speaking Intimately
VMSD - February 2018 - 45
VMSD - February 2018 - 46
VMSD - February 2018 - 47
VMSD - February 2018 - 48
VMSD - February 2018 - Showroom
VMSD - February 2018 - 50
VMSD - February 2018 - 51
VMSD - February 2018 - 52
VMSD - February 2018 - 53
VMSD - February 2018 - Checking Out
VMSD - February 2018 - 55
VMSD - February 2018 - 56
VMSD - February 2018 - Cover3
VMSD - February 2018 - Cover4
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