VMSD - February 2018 - 42

Everything from signage
and graphics to the digital
content on in-store screens
was tailored for each of the
three iterations. SHEvolution
features a curated product
offering for the brand's
female audience.

to be quickly and easily changed out for the next collection. Walls featured
larger-than-life photographs that made the product the hero and could also be
swapped out for the next iteration with minimal turnaround time.
The second launch, SHEvolution, was an exploration of the brand's female
archetype: feminine, tough, beautiful. Pedestal tops popped with color thanks
to a gel filter beneath their plexiglass exteriors. Apparel was showcased on
bust forms while a selection of shoes and boots were curated just for her.
The final of the three concepts, a holiday-themed design called Made to
Give, launched in early November and featured product for both men and
women presented on Christmas tree-shaped fixtures and stark white pedestals.
In all three endeavors, in-store digital signage as well as traditional graph-

42

FEBRUARY 2018

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Table of Contents for the Digital Edition of VMSD - February 2018

Vmsd - February 2018
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Peace. Joy. Windows
Life on the Road
Rapid Innovation
Speaking Intimately
Showroom
Ad Index
Checking Out
VMSD - February 2018 - BB1
VMSD - February 2018 - BB2
VMSD - February 2018 - Vmsd - February 2018
VMSD - February 2018 - Cover2
VMSD - February 2018 - 1
VMSD - February 2018 - Contents
VMSD - February 2018 - 3
VMSD - February 2018 - From the Editor
VMSD - February 2018 - 5
VMSD - February 2018 - Vmsd Editorial Advisory Board
VMSD - February 2018 - 7
VMSD - February 2018 - The Goods
VMSD - February 2018 - 9
VMSD - February 2018 - 10
VMSD - February 2018 - 11
VMSD - February 2018 - 12
VMSD - February 2018 - 13
VMSD - February 2018 - 14
VMSD - February 2018 - 15
VMSD - February 2018 - Next Store
VMSD - February 2018 - 17
VMSD - February 2018 - 18
VMSD - February 2018 - 19
VMSD - February 2018 - Peace. Joy. Windows
VMSD - February 2018 - 21
VMSD - February 2018 - 22
VMSD - February 2018 - 23
VMSD - February 2018 - 24
VMSD - February 2018 - 25
VMSD - February 2018 - 26
VMSD - February 2018 - 27
VMSD - February 2018 - 28
VMSD - February 2018 - 29
VMSD - February 2018 - 30
VMSD - February 2018 - 31
VMSD - February 2018 - 32
VMSD - February 2018 - 33
VMSD - February 2018 - 34
VMSD - February 2018 - 35
VMSD - February 2018 - Life on the Road
VMSD - February 2018 - 37
VMSD - February 2018 - 38
VMSD - February 2018 - 39
VMSD - February 2018 - Rapid Innovation
VMSD - February 2018 - 41
VMSD - February 2018 - 42
VMSD - February 2018 - 43
VMSD - February 2018 - Speaking Intimately
VMSD - February 2018 - 45
VMSD - February 2018 - 46
VMSD - February 2018 - 47
VMSD - February 2018 - 48
VMSD - February 2018 - Showroom
VMSD - February 2018 - 50
VMSD - February 2018 - 51
VMSD - February 2018 - 52
VMSD - February 2018 - 53
VMSD - February 2018 - Checking Out
VMSD - February 2018 - 55
VMSD - February 2018 - 56
VMSD - February 2018 - Cover3
VMSD - February 2018 - Cover4
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