VMSD - February 2018 - 47

left, below

Metallic accents
throughout the space
visually link the
other materials used,
helping to create a
cohesive statement.

space by a white marble floor adorned with two sapphire blue
moquette carpets featuring a diagonal fishtail pattern. Its
French twist carpets flank a contemporary metal-clad grand
staircase, a strong architectural statement further accentuated by strips of light dividing the staircase's metal panel coverings, making it glow. Positioned on the thick pile carpets are
sets of linear glass showcases with brass legs and trim.
The metal on the showcases and verticals, as well as the
staircase, is used throughout the space on freestanding and
wall-mounted fixtures, and even as a 10-centimeter-thick border around the lush moquette carpets. The walls on the upper
level are composed of satin-padded and coated panels in three
rich shades of purple. Here, the various brand collections are
divided into rooms, each with subtle color changes, ranging
from a soft lilac hue to amethyst, that differentiate each area.
Handbags and accessories are presented on feature walls
finished with blue-gray diagonal aluminum slats. The merchandise is elegantly highlighted on polished steel shelves
with brass detailing, creating a dynamic focal point.
"The furniture and fixtures have been designed to offer
maximum flexibility for the housing, showing and displaying
of the branded products," Baciocchi says. "The interior design
is focused on creating an intimate environment for the customers while still allowing for a maximum view of the entire
shop."
With a curated mix of decadent materials and modern
design elements, La Perla makes a strong fashion statement on
Milan's tony Via Montenapoleone. 
PROJECT SUPPLIERS
RETAILER

LIGHTING

La Perla,
Balogna, Italy

Zumtobel,
dornbirn, Austria

DESIGN AND
ARCHITECTURE

MANNEQUINS/
FORMS

Baciocchi Associati,
Arezzo, Italy

Bonaveri,
Ferrara, Italy

vmsd.com

|

GENERAL
CONTRACTOR

Polverini
Arredamenti,
Arezzo, Italy

FEBRUARY 2018

47


http://www.vmsd.com

Table of Contents for the Digital Edition of VMSD - February 2018

Vmsd - February 2018
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Peace. Joy. Windows
Life on the Road
Rapid Innovation
Speaking Intimately
Showroom
Ad Index
Checking Out
VMSD - February 2018 - BB1
VMSD - February 2018 - BB2
VMSD - February 2018 - Vmsd - February 2018
VMSD - February 2018 - Cover2
VMSD - February 2018 - 1
VMSD - February 2018 - Contents
VMSD - February 2018 - 3
VMSD - February 2018 - From the Editor
VMSD - February 2018 - 5
VMSD - February 2018 - Vmsd Editorial Advisory Board
VMSD - February 2018 - 7
VMSD - February 2018 - The Goods
VMSD - February 2018 - 9
VMSD - February 2018 - 10
VMSD - February 2018 - 11
VMSD - February 2018 - 12
VMSD - February 2018 - 13
VMSD - February 2018 - 14
VMSD - February 2018 - 15
VMSD - February 2018 - Next Store
VMSD - February 2018 - 17
VMSD - February 2018 - 18
VMSD - February 2018 - 19
VMSD - February 2018 - Peace. Joy. Windows
VMSD - February 2018 - 21
VMSD - February 2018 - 22
VMSD - February 2018 - 23
VMSD - February 2018 - 24
VMSD - February 2018 - 25
VMSD - February 2018 - 26
VMSD - February 2018 - 27
VMSD - February 2018 - 28
VMSD - February 2018 - 29
VMSD - February 2018 - 30
VMSD - February 2018 - 31
VMSD - February 2018 - 32
VMSD - February 2018 - 33
VMSD - February 2018 - 34
VMSD - February 2018 - 35
VMSD - February 2018 - Life on the Road
VMSD - February 2018 - 37
VMSD - February 2018 - 38
VMSD - February 2018 - 39
VMSD - February 2018 - Rapid Innovation
VMSD - February 2018 - 41
VMSD - February 2018 - 42
VMSD - February 2018 - 43
VMSD - February 2018 - Speaking Intimately
VMSD - February 2018 - 45
VMSD - February 2018 - 46
VMSD - February 2018 - 47
VMSD - February 2018 - 48
VMSD - February 2018 - Showroom
VMSD - February 2018 - 50
VMSD - February 2018 - 51
VMSD - February 2018 - 52
VMSD - February 2018 - 53
VMSD - February 2018 - Checking Out
VMSD - February 2018 - 55
VMSD - February 2018 - 56
VMSD - February 2018 - Cover3
VMSD - February 2018 - Cover4
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