T O M H AR R I S ARC HIT E C T UR AL P HOT OGR APHY, C HIC AGO Eyeconic created in-store Instagrammable moments, like this attention-grabbing display, in its Bucktown location. 30 vmsd.com MARCH/APRIL 2020 Vol. 151 No. 2 CONTENTS f e a t u r e s c o l u m n s 18 A BRIDGE TO BROOKLYN 4 FROM THE EDITOR Everlane debuts in Brooklyn with its largest store to date showcasing an on-brand minimalist, clean aesthetic. 6 VMSD EDITORIAL ADVISORY BOARD 8 THE GOODS Two-Minute Tour: Madrid, Spain Experiential retail update On Our Radar 24 STARTED WITH A KISS Samsung launches in London with its latest experiential concept in a structure known locally as "the kiss." 8 1 4 NEXT STORE A quick look back at this year's Consumer Electronics Show (CES) and its potential impact on the future of retail. 30 PRESCRIPTION FOR GROWTH Digital native brand Eyeconic makes its way into the physical space with two Chicago locations. 3 3 SHOWROOM In-store technology, signage/ graphics and lighting 3 8 AD INDEX 4 0 CHECKING OUT 18 The sisters behind Böhme ON THE COVER: London's new Samsung experience invites shoppers to view their homes through a futuristic lens. PHOTOGRAPHY: COURTESY OF SAMSUNG 2 MARCH/APRIL 2020 | VMSD.COM S TAY CO N N EC T E D WIT H V M S D O Nhttp://www.vmsd.com http://www.VMSD.COM