VMSD - May/June 2020 - 18

designer dozen

Anna
L e a c h 		
Age: 35 \ Associate Vice President	

Age: 29 \ Associate Design Director	
ChangeUp \ Dayton, Ohio

La ure n We i ssl e r, Ne w Y or k

Why her?
In her role as Associate Design Director, Haley leads client work
- creating strategy, branding, digital expressions and in-store
experiences for retail brands. Haley's passion for art, fashion and
culture gives her a distinct vantage point for trendspotting, and she
brings that sensibility to each of the brands and spaces she designs.
As a co-op mentor, she supports aspiring designers and regularly
visits university design programs to speak about what it's like to be a
designer in the real world.
What's the biggest challenge you face professionally?
"Like many women, I'm used to hearing that I should manage my
expectations and wait my turn. While I feel lucky to work for a
company that empowers me, there are longstanding roadblocks for
women in our industry, and navigating them is difficult. I've stopped
telling myself that there is only one path - the one that had been
paved before - and learned how to off-road instead. Most importantly,
I've learned how to advocate for myself without apology. I hope that
modeling that ambition will arm the next generation with the tools to
do the same - especially the women I mentor."

18

may/june 2020

|

vmsd.com

What's the biggest challenge you face professionally?
"The lack of representation of women in architecture is a challenge - I'm
not always the face people are expecting when 'the architect' shows up.
I've had only one project in my career where all three primary members
of the owner-architect-contractor (OAC) team were women, and it was
one of the best projects I've had the opportunity to work on. It's been
exciting to start to see more women stepping into high level leadership
roles throughout the industry, including at CallisonRTKL where Kelly
Farrell, AIA, has been CEO since 2019."

C our t e sy of C allisonRTK L

Why her?
As a member of CallisonRTKL's
specialty retail team, Anna translates
design sketches into built stores,
thriving in the world of fast-paced
retail projects and the realities of
construction. She's charged with
ensuring that fidelity to the initial
design is maintained through the
translation into buildable documents
and then to a completed store, and
looks for ways to bring the concept
through in the details. Anna is a
member of the American Institute of Architects' Women in Design
Committee and was recently accepted to the AIA Leadership Academy,
a three-year program for emerging leaders.

C o ur t e s y o f C alli s o n RTK L

Haley
K u n k a 		

J e r e m y K r am e r , C i n c i n n at i

CallisonRTKL \ Seattle


http://www.vmsd.com

VMSD - May/June 2020

Table of Contents for the Digital Edition of VMSD - May/June 2020

VMSD - May/june 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Retail Rock Stars
Retail Design Firm Resource Guide: Top Design Firms
Coming Soon: The New Reality
This Is Planet Earth
Viral Necessities
Showroom
Ad Index
Checking Out
VMSD - May/June 2020 - VMSD - May/june 2020
VMSD - May/June 2020 - Cover2
VMSD - May/June 2020 - 1
VMSD - May/June 2020 - Contents
VMSD - May/June 2020 - 3
VMSD - May/June 2020 - From the Editor
VMSD - May/June 2020 - 5
VMSD - May/June 2020 - Vmsd Editorial Advisory Board
VMSD - May/June 2020 - 7
VMSD - May/June 2020 - The Goods
VMSD - May/June 2020 - 9
VMSD - May/June 2020 - 10
VMSD - May/June 2020 - 11
VMSD - May/June 2020 - Design Detail
VMSD - May/June 2020 - 13
VMSD - May/June 2020 - 13A
VMSD - May/June 2020 - 13B
VMSD - May/June 2020 - 14
VMSD - May/June 2020 - Retail Rock Stars
VMSD - May/June 2020 - 16
VMSD - May/June 2020 - 17
VMSD - May/June 2020 - 18
VMSD - May/June 2020 - 19
VMSD - May/June 2020 - 20
VMSD - May/June 2020 - 21
VMSD - May/June 2020 - 22
VMSD - May/June 2020 - 23
VMSD - May/June 2020 - Retail Design Firm Resource Guide: Top Design Firms
VMSD - May/June 2020 - Coming Soon: The New Reality
VMSD - May/June 2020 - 26
VMSD - May/June 2020 - 27
VMSD - May/June 2020 - 28
VMSD - May/June 2020 - 29
VMSD - May/June 2020 - This Is Planet Earth
VMSD - May/June 2020 - 31
VMSD - May/June 2020 - 32
VMSD - May/June 2020 - V1
VMSD - May/June 2020 - V2
VMSD - May/June 2020 - V3
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VMSD - May/June 2020 - V12
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VMSD - May/June 2020 - V14
VMSD - May/June 2020 - V15
VMSD - May/June 2020 - V16
VMSD - May/June 2020 - V17
VMSD - May/June 2020 - V18
VMSD - May/June 2020 - V19
VMSD - May/June 2020 - V20
VMSD - May/June 2020 - 33
VMSD - May/June 2020 - Viral Necessities
VMSD - May/June 2020 - 35
VMSD - May/June 2020 - 36
VMSD - May/June 2020 - 37
VMSD - May/June 2020 - 38
VMSD - May/June 2020 - 39
VMSD - May/June 2020 - Showroom
VMSD - May/June 2020 - 41
VMSD - May/June 2020 - 42
VMSD - May/June 2020 - Ad Index
VMSD - May/June 2020 - Checking Out
VMSD - May/June 2020 - Cover3
VMSD - May/June 2020 - Cover4
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