VMSD - May/June 2020 - 19

Mason
M i l l e r	
Age: 31 \ Senior Designer	
Big Red Rooster - a JLL company \ Columbus, Ohio

C our te sy of Big Re d Rooste r

designer dozen

What's the biggest challenge you face professionally?
"I tend to be more of a generalist than a specialist, so I thrive when I can
experiment within different roles to solve design problems. Trying to
break the notion that a defined role or creative background limits how you
can contribute to the overall process has been my greatest challenge."

Lisa N o l t e	

Le s le Lan e St ud io 1 3, I ndi an ap o l i s

If budget were no object, I'd...
"Probably ask for a budget, otherwise I'd most likely get overwhelmed by
all of the possibilities. I feel most creative when I have constraints that I
have to work within."	

C o ur te sy o f FR C H N e l s o n

S t e p h G r an t S t ud i o s , D al l as

C o ur t e s y o f C al l i s o n RTK L

Why him?
Mason excels at creating design opportunities that place customers at
the heart of the project. As a Senior Designer he leads complex retail
design initiatives for a variety of Fortune 500 clients. Clients say they
value Mason's creative guidance and seek his expertise throughout all
stages of the creative process. Never one to stand still, he's committed to
continuous learning and improvement through his involvement in the
design community.

Age: 33 \ Senior Graphic Designer
F R CH N e l s o n \ C i n c i n n a t i

Why her?
While many designers are known for being outspoken, Lisa is able to speak
intelligently about her designs without overwhelming a client, gaining
trust in the process and facilitating more open, honest feedback and
direction. As a Senior Graphic Designer, Lisa primarily works within the
retail practice, executing various graphics projects throughout all phases
of design. She's skilled at creating memorable, engaging experiences
within every built environment.

How do you see the role of physical stores changing
in the future due to COVID-19?
"The past couple months have required retailers to think differently about their
business model, operations and how they serve their customers. As we transition
back, I expect many of those new services to carry forward, as customers have
grown accustomed to this new level of convenience and safety. Physical stores
could begin positioning themselves to serve a larger number of pick-up orders,
functioning partially as fulfillment centers. For me, the interesting challenge will be
maintaining the perception of approachability in an environment that creates more
physical space, and even barriers, between consumers and employees."

vmsd.com

|

may/june 2020

19


http://www.vmsd.com

VMSD - May/June 2020

Table of Contents for the Digital Edition of VMSD - May/June 2020

VMSD - May/june 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Retail Rock Stars
Retail Design Firm Resource Guide: Top Design Firms
Coming Soon: The New Reality
This Is Planet Earth
Viral Necessities
Showroom
Ad Index
Checking Out
VMSD - May/June 2020 - VMSD - May/june 2020
VMSD - May/June 2020 - Cover2
VMSD - May/June 2020 - 1
VMSD - May/June 2020 - Contents
VMSD - May/June 2020 - 3
VMSD - May/June 2020 - From the Editor
VMSD - May/June 2020 - 5
VMSD - May/June 2020 - Vmsd Editorial Advisory Board
VMSD - May/June 2020 - 7
VMSD - May/June 2020 - The Goods
VMSD - May/June 2020 - 9
VMSD - May/June 2020 - 10
VMSD - May/June 2020 - 11
VMSD - May/June 2020 - Design Detail
VMSD - May/June 2020 - 13
VMSD - May/June 2020 - 13A
VMSD - May/June 2020 - 13B
VMSD - May/June 2020 - 14
VMSD - May/June 2020 - Retail Rock Stars
VMSD - May/June 2020 - 16
VMSD - May/June 2020 - 17
VMSD - May/June 2020 - 18
VMSD - May/June 2020 - 19
VMSD - May/June 2020 - 20
VMSD - May/June 2020 - 21
VMSD - May/June 2020 - 22
VMSD - May/June 2020 - 23
VMSD - May/June 2020 - Retail Design Firm Resource Guide: Top Design Firms
VMSD - May/June 2020 - Coming Soon: The New Reality
VMSD - May/June 2020 - 26
VMSD - May/June 2020 - 27
VMSD - May/June 2020 - 28
VMSD - May/June 2020 - 29
VMSD - May/June 2020 - This Is Planet Earth
VMSD - May/June 2020 - 31
VMSD - May/June 2020 - 32
VMSD - May/June 2020 - V1
VMSD - May/June 2020 - V2
VMSD - May/June 2020 - V3
VMSD - May/June 2020 - V4
VMSD - May/June 2020 - V5
VMSD - May/June 2020 - V6
VMSD - May/June 2020 - V7
VMSD - May/June 2020 - V8
VMSD - May/June 2020 - V9
VMSD - May/June 2020 - V10
VMSD - May/June 2020 - V11
VMSD - May/June 2020 - V12
VMSD - May/June 2020 - V13
VMSD - May/June 2020 - V14
VMSD - May/June 2020 - V15
VMSD - May/June 2020 - V16
VMSD - May/June 2020 - V17
VMSD - May/June 2020 - V18
VMSD - May/June 2020 - V19
VMSD - May/June 2020 - V20
VMSD - May/June 2020 - 33
VMSD - May/June 2020 - Viral Necessities
VMSD - May/June 2020 - 35
VMSD - May/June 2020 - 36
VMSD - May/June 2020 - 37
VMSD - May/June 2020 - 38
VMSD - May/June 2020 - 39
VMSD - May/June 2020 - Showroom
VMSD - May/June 2020 - 41
VMSD - May/June 2020 - 42
VMSD - May/June 2020 - Ad Index
VMSD - May/June 2020 - Checking Out
VMSD - May/June 2020 - Cover3
VMSD - May/June 2020 - Cover4
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