VMSD - May/June 2020 - 20

C OUR TE SY OF ZE NGE NIUS

R IC HAR D C ADAN, FAIR FIE LD, C ONN.

designer dozen

JALPA PATEL
AGE: 33 \ INTERIOR ARCHITECT, SENIOR VISUAL MERCHANDISER
ZENGENIUS INC. \ COLUMBUS, OHIO

Why her?
In her role as Interior Architect, Senior Visual Merchandiser, Jalpa
provides creative direction for retail environments, brainstorms ideas
and concepts, creates renderings and schematic production files,
designs custom fixtures, visual merchandising tools and oversees design
development from concept to production rollouts. Her diverse portfolio
includes visual merchandising, fixture design, store design, window
display design and experiential space design for brands throughout North
America, India, Singapore, Dubai and Italy.

Share a bit about your creative process with our readers.
Retail is a melting pot of various factors. I find my inspiration in all
the beautiful places I've traveled to and explored. Travel teaches a
lot about human behavior, local art and culture, and unexpected
experiences. When I take a new project, I start with brainstorming
and extensive research about the brand and its core values. I romance
the brand until I fall in love and put my heart and soul in the creative
thinking process to develop a solid concept. In any relationship, the
foundation needs to be strong, so as in retail design, the concept forms
the core. Once the concept is finalized, I move to the next detailing
phase. I play with materials and textures, schedule specifications that
result in delivering experience-rich, well-executed spaces.

MAYUR RAIYANI
AGE: 35 \ ASSOCIATE CREATIVE HEAD RETAIL DESIGN

20

MAY/JUNE 2020

|

VMSD.COM

Why him?
Mayur's portfolio includes a diverse range of work in retail design, from
designing entire duty-free retail spaces to independent brand experience
stores to flagships. He creates complete retail experiences including visual
merchandising, in-store communications, advanced retail lighting and
retail technologies, fixture designs, and interior and architectural services.
Colleagues say his eye for detail and lateral senses within store design give
him an innate ability to transform conceptual design ideas into futuristic and
visceral retail executions.
How would you describe your design sensibility?
"I believe in the human-centric design approaches that are about the people
you design for and providing solutions that meet their needs. In retail, helping
customers through retail therapy is my biggest inspiration! All our projects at
the design studio follow the collaborative design process. We begin by defining
the design strategy and critical elements that answer the customers' needs.
We then design spatial elements and propose a design approach, followed by
developing design concepts and delivering effective brand experiences."

ALI STAI R TU TT ON, KA NS AS C ITY, M O .

PR AVE E N SUN DAR AM , B EN GA LUR U, I NDI A

C OUR TE S Y O F F R DC

FRDC \ BENGALURU, INDIA


http://www.VMSD.COM

VMSD - May/June 2020

Table of Contents for the Digital Edition of VMSD - May/June 2020

VMSD - May/june 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Retail Rock Stars
Retail Design Firm Resource Guide: Top Design Firms
Coming Soon: The New Reality
This Is Planet Earth
Viral Necessities
Showroom
Ad Index
Checking Out
VMSD - May/June 2020 - VMSD - May/june 2020
VMSD - May/June 2020 - Cover2
VMSD - May/June 2020 - 1
VMSD - May/June 2020 - Contents
VMSD - May/June 2020 - 3
VMSD - May/June 2020 - From the Editor
VMSD - May/June 2020 - 5
VMSD - May/June 2020 - Vmsd Editorial Advisory Board
VMSD - May/June 2020 - 7
VMSD - May/June 2020 - The Goods
VMSD - May/June 2020 - 9
VMSD - May/June 2020 - 10
VMSD - May/June 2020 - 11
VMSD - May/June 2020 - Design Detail
VMSD - May/June 2020 - 13
VMSD - May/June 2020 - 13A
VMSD - May/June 2020 - 13B
VMSD - May/June 2020 - 14
VMSD - May/June 2020 - Retail Rock Stars
VMSD - May/June 2020 - 16
VMSD - May/June 2020 - 17
VMSD - May/June 2020 - 18
VMSD - May/June 2020 - 19
VMSD - May/June 2020 - 20
VMSD - May/June 2020 - 21
VMSD - May/June 2020 - 22
VMSD - May/June 2020 - 23
VMSD - May/June 2020 - Retail Design Firm Resource Guide: Top Design Firms
VMSD - May/June 2020 - Coming Soon: The New Reality
VMSD - May/June 2020 - 26
VMSD - May/June 2020 - 27
VMSD - May/June 2020 - 28
VMSD - May/June 2020 - 29
VMSD - May/June 2020 - This Is Planet Earth
VMSD - May/June 2020 - 31
VMSD - May/June 2020 - 32
VMSD - May/June 2020 - V1
VMSD - May/June 2020 - V2
VMSD - May/June 2020 - V3
VMSD - May/June 2020 - V4
VMSD - May/June 2020 - V5
VMSD - May/June 2020 - V6
VMSD - May/June 2020 - V7
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VMSD - May/June 2020 - V10
VMSD - May/June 2020 - V11
VMSD - May/June 2020 - V12
VMSD - May/June 2020 - V13
VMSD - May/June 2020 - V14
VMSD - May/June 2020 - V15
VMSD - May/June 2020 - V16
VMSD - May/June 2020 - V17
VMSD - May/June 2020 - V18
VMSD - May/June 2020 - V19
VMSD - May/June 2020 - V20
VMSD - May/June 2020 - 33
VMSD - May/June 2020 - Viral Necessities
VMSD - May/June 2020 - 35
VMSD - May/June 2020 - 36
VMSD - May/June 2020 - 37
VMSD - May/June 2020 - 38
VMSD - May/June 2020 - 39
VMSD - May/June 2020 - Showroom
VMSD - May/June 2020 - 41
VMSD - May/June 2020 - 42
VMSD - May/June 2020 - Ad Index
VMSD - May/June 2020 - Checking Out
VMSD - May/June 2020 - Cover3
VMSD - May/June 2020 - Cover4
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