VMSD - May/June 2020 - 21

designer dozen

Mark
S c h e r r e r	
Age: 33 \ Principal and Vice President	

How and why did you get
into retail design/visual
merchandising?
"Ever since my first opportunity working
on grocery store design, I've had a
passion to create spaces and layouts that
have an impact on so many people. And
to affect such a necessary routine in life is pretty inspiring."

Ali stai r Tu tt on, Ka ns as C ity, M o .

What drives you to design?
"Observing the way people think, and shop, in a grocery store. What is
intuitive, what is challenging, and how can we solve for that with more
creative solutions?"

C our t e sy of TSU M Kyiv

Why him?
Colleagues describe Mark as "cool, calm and collected" - a quality that
serves him well as a Principal and Vice President. Mark collaborates
with clients on a regular basis to discover their vision for a project
and execute the design for their needs. He has a passion for green
buildings that extends into past and present projects and worked
diligently with client Whole Foods
Market and the Green Building Initiative
(GBI) to achieve GBI's Green Globes
green building certification for multiple
projects.

Krystyna
Y u r a	
Age: 28 \ Senior Creative Department Specialist	
TSUM Kyiv \ Kiev, Ukraine

Why her?
Krystyna leads a team of in-house designers
at TSUM Kyiv and is responsible for
creating new concepts for both seasonal
decoration and for the various retail
zones in the department store. Design
deliverables include displays and visual
merchandising elements, façade decoration
and promotional zones. Her team's goal is
to create a unified concept for the in-store
decoration for all eight floors of the
9000-square-meter department store, windows and façade. Krystyna is
always searching for new visual approaches, and she strives to create
designs with great emotional impact that increase social media visibility,
serve to educate and sometimes even deliver a bit of humor.
What place that you've visited has made the biggest impression on you and why?
"The Venice Biennale 2019, a contemporary visual art exhibition in Venice, Italy. I was impressed by the dissonance of contemporary art and the
old-style architecture of the city. Architectural buildings show history and
the past, and the art inside of these buildings shows the most important
and hottest topics of today. This trip inspired me to create FW 2019 concept for in-store and windows decoration for TSUM Kyiv in collaboration
with local Ukrainian contemporary artists. We invited famous Ukrainian
artists to make a collaboration of fashion and local art, creating a big
event afterwards." 

vmsd.com

|

may/june 2020

21

C o ur te s y o f TSU M K y i v

Aa r o n L i n d b e r g , K a n s a s C i t y, M o .

B RR A r c h i t e c tu r e \ O v e r l a n d P a r k , K a n . 	


http://www.vmsd.com

VMSD - May/June 2020

Table of Contents for the Digital Edition of VMSD - May/June 2020

VMSD - May/june 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Retail Rock Stars
Retail Design Firm Resource Guide: Top Design Firms
Coming Soon: The New Reality
This Is Planet Earth
Viral Necessities
Showroom
Ad Index
Checking Out
VMSD - May/June 2020 - VMSD - May/june 2020
VMSD - May/June 2020 - Cover2
VMSD - May/June 2020 - 1
VMSD - May/June 2020 - Contents
VMSD - May/June 2020 - 3
VMSD - May/June 2020 - From the Editor
VMSD - May/June 2020 - 5
VMSD - May/June 2020 - Vmsd Editorial Advisory Board
VMSD - May/June 2020 - 7
VMSD - May/June 2020 - The Goods
VMSD - May/June 2020 - 9
VMSD - May/June 2020 - 10
VMSD - May/June 2020 - 11
VMSD - May/June 2020 - Design Detail
VMSD - May/June 2020 - 13
VMSD - May/June 2020 - 13A
VMSD - May/June 2020 - 13B
VMSD - May/June 2020 - 14
VMSD - May/June 2020 - Retail Rock Stars
VMSD - May/June 2020 - 16
VMSD - May/June 2020 - 17
VMSD - May/June 2020 - 18
VMSD - May/June 2020 - 19
VMSD - May/June 2020 - 20
VMSD - May/June 2020 - 21
VMSD - May/June 2020 - 22
VMSD - May/June 2020 - 23
VMSD - May/June 2020 - Retail Design Firm Resource Guide: Top Design Firms
VMSD - May/June 2020 - Coming Soon: The New Reality
VMSD - May/June 2020 - 26
VMSD - May/June 2020 - 27
VMSD - May/June 2020 - 28
VMSD - May/June 2020 - 29
VMSD - May/June 2020 - This Is Planet Earth
VMSD - May/June 2020 - 31
VMSD - May/June 2020 - 32
VMSD - May/June 2020 - V1
VMSD - May/June 2020 - V2
VMSD - May/June 2020 - V3
VMSD - May/June 2020 - V4
VMSD - May/June 2020 - V5
VMSD - May/June 2020 - V6
VMSD - May/June 2020 - V7
VMSD - May/June 2020 - V8
VMSD - May/June 2020 - V9
VMSD - May/June 2020 - V10
VMSD - May/June 2020 - V11
VMSD - May/June 2020 - V12
VMSD - May/June 2020 - V13
VMSD - May/June 2020 - V14
VMSD - May/June 2020 - V15
VMSD - May/June 2020 - V16
VMSD - May/June 2020 - V17
VMSD - May/June 2020 - V18
VMSD - May/June 2020 - V19
VMSD - May/June 2020 - V20
VMSD - May/June 2020 - 33
VMSD - May/June 2020 - Viral Necessities
VMSD - May/June 2020 - 35
VMSD - May/June 2020 - 36
VMSD - May/June 2020 - 37
VMSD - May/June 2020 - 38
VMSD - May/June 2020 - 39
VMSD - May/June 2020 - Showroom
VMSD - May/June 2020 - 41
VMSD - May/June 2020 - 42
VMSD - May/June 2020 - Ad Index
VMSD - May/June 2020 - Checking Out
VMSD - May/June 2020 - Cover3
VMSD - May/June 2020 - Cover4
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