VMSD - May/June 2020 - 26

Special report: State of the Industry

Metroburbs
One new form of a novel shopping environment is the
"metroburb" concept being rolled out by developer Ralph
Zucker of Somerset Development Co. (Holmdel, N.J.). The
concept, which Zucker defines as a self-contained metropolis in a suburban setting, starts with vacant, architecturally inviting buildings like the Eero Saarinen-designed
Nokia Bell Labs research facility in Holmdel and the historic AT&T headquarters campus in Hoffman Estates, Ill.
The projects - called Bell Works - feature large, citytype pedestrian streetscapes on the ground floor of multistory commercial office buildings, all under one roof. In
the midst of all this is a large piazza with benches and dining tables, indoor and outdoor recreational areas (Zucker
installed an indoor basketball court in the Holmdel development), a rooftop social area and even hotel rooms when
the economy is back on its feet. But it's the street-frontstyle retail that's the critical element as an amenity to the
employees who work in the upstairs offices, as much as to
the public at large.
The retail mix focuses on services and experiences,
such as a "boutique fitness studio," real-life gaming and an

26

MAY/JUNE 2020

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vmsd.com

Kate Te sta, Off be at Pr oduc ti ons , Ho lm del , N. J .

Going forward, Highland says he can't fathom people
allowing themselves to be jammed into lines or crammed
into tight spaces or even touching and shaking hands as
much as before.
Will big box need to be as big? Will lifestyle centers,
which were places of over-stimulation, be smaller and
with fewer options? Will showroom formats thrive even
more than before?
"We predict that the pandemic trends will not go
away entirely," says Highland. "As human beings, we'll
shop and engage in spaces differently. I don't know
that we'll ever experience movies or sporting events or
concerts or museums or restaurants the same way we
always have. And almost certainly, retail will be different
going forward."


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VMSD - May/June 2020

Table of Contents for the Digital Edition of VMSD - May/June 2020

VMSD - May/june 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Retail Rock Stars
Retail Design Firm Resource Guide: Top Design Firms
Coming Soon: The New Reality
This Is Planet Earth
Viral Necessities
Showroom
Ad Index
Checking Out
VMSD - May/June 2020 - VMSD - May/june 2020
VMSD - May/June 2020 - Cover2
VMSD - May/June 2020 - 1
VMSD - May/June 2020 - Contents
VMSD - May/June 2020 - 3
VMSD - May/June 2020 - From the Editor
VMSD - May/June 2020 - 5
VMSD - May/June 2020 - Vmsd Editorial Advisory Board
VMSD - May/June 2020 - 7
VMSD - May/June 2020 - The Goods
VMSD - May/June 2020 - 9
VMSD - May/June 2020 - 10
VMSD - May/June 2020 - 11
VMSD - May/June 2020 - Design Detail
VMSD - May/June 2020 - 13
VMSD - May/June 2020 - 13A
VMSD - May/June 2020 - 13B
VMSD - May/June 2020 - 14
VMSD - May/June 2020 - Retail Rock Stars
VMSD - May/June 2020 - 16
VMSD - May/June 2020 - 17
VMSD - May/June 2020 - 18
VMSD - May/June 2020 - 19
VMSD - May/June 2020 - 20
VMSD - May/June 2020 - 21
VMSD - May/June 2020 - 22
VMSD - May/June 2020 - 23
VMSD - May/June 2020 - Retail Design Firm Resource Guide: Top Design Firms
VMSD - May/June 2020 - Coming Soon: The New Reality
VMSD - May/June 2020 - 26
VMSD - May/June 2020 - 27
VMSD - May/June 2020 - 28
VMSD - May/June 2020 - 29
VMSD - May/June 2020 - This Is Planet Earth
VMSD - May/June 2020 - 31
VMSD - May/June 2020 - 32
VMSD - May/June 2020 - V1
VMSD - May/June 2020 - V2
VMSD - May/June 2020 - V3
VMSD - May/June 2020 - V4
VMSD - May/June 2020 - V5
VMSD - May/June 2020 - V6
VMSD - May/June 2020 - V7
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VMSD - May/June 2020 - V10
VMSD - May/June 2020 - V11
VMSD - May/June 2020 - V12
VMSD - May/June 2020 - V13
VMSD - May/June 2020 - V14
VMSD - May/June 2020 - V15
VMSD - May/June 2020 - V16
VMSD - May/June 2020 - V17
VMSD - May/June 2020 - V18
VMSD - May/June 2020 - V19
VMSD - May/June 2020 - V20
VMSD - May/June 2020 - 33
VMSD - May/June 2020 - Viral Necessities
VMSD - May/June 2020 - 35
VMSD - May/June 2020 - 36
VMSD - May/June 2020 - 37
VMSD - May/June 2020 - 38
VMSD - May/June 2020 - 39
VMSD - May/June 2020 - Showroom
VMSD - May/June 2020 - 41
VMSD - May/June 2020 - 42
VMSD - May/June 2020 - Ad Index
VMSD - May/June 2020 - Checking Out
VMSD - May/June 2020 - Cover3
VMSD - May/June 2020 - Cover4
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