VMSD - May/June 2020 - 36

Sector Spotlight: Grocery and Convenience Stores

These days, the need might be driven by panic or desire
for information. And, says O'Donnell, "The store's role is to
guide the hero and offer a plan, a message that there are safe
and healthy options in here."
7-Eleven Inc. (Dallas), the convenience store giant, might
have been anticipating the shopper's changing needs when it
created the Evolution Lab Store, its first design refresh in 20
years. The concept, which debuted in Dallas in fall 2019 and
in Washington, D.C., in March (shown), is an effort to appeal
to shoppers beyond just coffee, cigarettes, candy bars and
lottery tickets, according to Billy Plummer, VP at Baltimorebased CallisonRTKL's Dallas office.
The major change, says Plummer, is an upgrade of the
food-and-beverage platform toward fresh selections made on
premises and away from prepackaged, cellophane-wrapped
sandwiches and salads. As part of an acquisition, 7-Eleven

BELOW Esselunga's design

A nd r ew Mer ed i t h , Lon d on

concept was to challenge
the norm by incorporating
unusual touchpoints and
highlights for customers.

now owns Laredo Taco, which serves handcrafted dishes
cooked on premises and assembled before shoppers' eyes.
There will also be handmade pizza, a special brand of freshroasted chicken, a high-quality coffee shop, a wine cellar,
premium ice cream and cold beverage stations featuring
organic Slurpees, in flavors such as blood orange, coconut
and cucumber.
Locally sourced materials and artwork are good ways to
communicate to the local market in ordinary times. These
days, it's part of the reassurance retailers want to project that
they're part of the community.
"All savvy c-store operators are investing in their brands,"
says Kraig Kessel, Co-Founder of Kraido (San Francisco),
which specializes in the convenience sector. "That means
proprietary food service offerings and fresh and healthy
options, though still reasonably priced."

42%

Purchase groceries online
at least once a week*

60%

Use Amazon to purchase
groceries online*

47%

Use Walmart to purchase
groceries online*

*According to RBC Capital Markets, which conducted a
1500-person study during the first two weeks of April 2020

36

MAY/JUNE 2020

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VMSD - May/June 2020

Table of Contents for the Digital Edition of VMSD - May/June 2020

VMSD - May/june 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Design Detail
Retail Rock Stars
Retail Design Firm Resource Guide: Top Design Firms
Coming Soon: The New Reality
This Is Planet Earth
Viral Necessities
Showroom
Ad Index
Checking Out
VMSD - May/June 2020 - VMSD - May/june 2020
VMSD - May/June 2020 - Cover2
VMSD - May/June 2020 - 1
VMSD - May/June 2020 - Contents
VMSD - May/June 2020 - 3
VMSD - May/June 2020 - From the Editor
VMSD - May/June 2020 - 5
VMSD - May/June 2020 - Vmsd Editorial Advisory Board
VMSD - May/June 2020 - 7
VMSD - May/June 2020 - The Goods
VMSD - May/June 2020 - 9
VMSD - May/June 2020 - 10
VMSD - May/June 2020 - 11
VMSD - May/June 2020 - Design Detail
VMSD - May/June 2020 - 13
VMSD - May/June 2020 - 13A
VMSD - May/June 2020 - 13B
VMSD - May/June 2020 - 14
VMSD - May/June 2020 - Retail Rock Stars
VMSD - May/June 2020 - 16
VMSD - May/June 2020 - 17
VMSD - May/June 2020 - 18
VMSD - May/June 2020 - 19
VMSD - May/June 2020 - 20
VMSD - May/June 2020 - 21
VMSD - May/June 2020 - 22
VMSD - May/June 2020 - 23
VMSD - May/June 2020 - Retail Design Firm Resource Guide: Top Design Firms
VMSD - May/June 2020 - Coming Soon: The New Reality
VMSD - May/June 2020 - 26
VMSD - May/June 2020 - 27
VMSD - May/June 2020 - 28
VMSD - May/June 2020 - 29
VMSD - May/June 2020 - This Is Planet Earth
VMSD - May/June 2020 - 31
VMSD - May/June 2020 - 32
VMSD - May/June 2020 - V1
VMSD - May/June 2020 - V2
VMSD - May/June 2020 - V3
VMSD - May/June 2020 - V4
VMSD - May/June 2020 - V5
VMSD - May/June 2020 - V6
VMSD - May/June 2020 - V7
VMSD - May/June 2020 - V8
VMSD - May/June 2020 - V9
VMSD - May/June 2020 - V10
VMSD - May/June 2020 - V11
VMSD - May/June 2020 - V12
VMSD - May/June 2020 - V13
VMSD - May/June 2020 - V14
VMSD - May/June 2020 - V15
VMSD - May/June 2020 - V16
VMSD - May/June 2020 - V17
VMSD - May/June 2020 - V18
VMSD - May/June 2020 - V19
VMSD - May/June 2020 - V20
VMSD - May/June 2020 - 33
VMSD - May/June 2020 - Viral Necessities
VMSD - May/June 2020 - 35
VMSD - May/June 2020 - 36
VMSD - May/June 2020 - 37
VMSD - May/June 2020 - 38
VMSD - May/June 2020 - 39
VMSD - May/June 2020 - Showroom
VMSD - May/June 2020 - 41
VMSD - May/June 2020 - 42
VMSD - May/June 2020 - Ad Index
VMSD - May/June 2020 - Checking Out
VMSD - May/June 2020 - Cover3
VMSD - May/June 2020 - Cover4
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