VMSD - July/August 2020 - 15
CO UR TE SY OF KRYS TY NA YUR A/ TSU M K yi v, Ki ev, U kra ine
Designers hoped to create windows with a Christmas feel
without going the "traditional" route in terms of color or theme.
This is exemplified by the Paint Shop window that appears to
have rows of bottles on a shelf, amplified by optical illusions: The
design team utilized rotating mechanisms to create movement,
as well as neon lighting and lava lamps. The end result is a trippy
vintage-vibe moment.
The journey begins in the Design Workshop window, where
a snow globe houses a miniature version of the department
store's façade. In the Laboratory window, "scientists" work with
chemicals (i.e., glitter powder and crystals) to create the perfect
gift. The subsequent Cutting Complex window features evening
dresses on a stylized carousel. Next comes the aforementioned
Paint Shop, and after, the Assembly Shop window that includes
mechanized assistants grabbing various components. A conveyor belt in window number six leads to the final Warehouse
window which uses an infinity mirror to create the illusion of
never-ending depth.
"The windows were a real eye magnet. We used many different types of lighting and reflective textures in the design,"
says Krystyna Yura, Senior Creative Department Specialist,
TSUM Kyiv, and a member of VMSD's 2020 Designer Dozen.
"In my opinion, the main purpose of windows now is to demonstrate the brand concept, its direction and strategy ... it is a
channel for communication with the client, and not just the
presentation of goods."
The judges were enamored with the Best in Show winner, noting that the emotional response windows elicit is an
effective way for retailers to connect with customers. "Retail is
having a tough time," 2020 Visual Competition judge Michael
Brindley, Big Red Rooster, says. "We have to remember it's
about storytelling and making an emotional connection."
vmsd.com
|
JULY/august 2020
15
http://www.vmsd.com
VMSD - July/August 2020
Table of Contents for the Digital Edition of VMSD - July/August 2020
VMSD - July/august 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Spellbound
No Monkey Business
Bringing the Outside In
Take Me Home
Showroom
Ad Index
Checking Out
VMSD - July/August 2020 - Intro
VMSD - July/August 2020 - VMSD - July/august 2020
VMSD - July/August 2020 - Cover2
VMSD - July/August 2020 - 1
VMSD - July/August 2020 - Contents
VMSD - July/August 2020 - 3
VMSD - July/August 2020 - From the Editor
VMSD - July/August 2020 - 5
VMSD - July/August 2020 - Vmsd Editorial Advisory Board
VMSD - July/August 2020 - 7
VMSD - July/August 2020 - The Goods
VMSD - July/August 2020 - 9
VMSD - July/August 2020 - 10
VMSD - July/August 2020 - 11
VMSD - July/August 2020 - Next Store
VMSD - July/August 2020 - 13
VMSD - July/August 2020 - Spellbound
VMSD - July/August 2020 - 15
VMSD - July/August 2020 - 16
VMSD - July/August 2020 - 17
VMSD - July/August 2020 - 18
VMSD - July/August 2020 - 19
VMSD - July/August 2020 - 20
VMSD - July/August 2020 - 21
VMSD - July/August 2020 - 22
VMSD - July/August 2020 - 23
VMSD - July/August 2020 - No Monkey Business
VMSD - July/August 2020 - 25
VMSD - July/August 2020 - Bringing the Outside In
VMSD - July/August 2020 - 27
VMSD - July/August 2020 - 28
VMSD - July/August 2020 - 29
VMSD - July/August 2020 - Take Me Home
VMSD - July/August 2020 - 31
VMSD - July/August 2020 - 32
VMSD - July/August 2020 - Showroom
VMSD - July/August 2020 - 34
VMSD - July/August 2020 - Ad Index
VMSD - July/August 2020 - Checking Out
VMSD - July/August 2020 - Cover3
VMSD - July/August 2020 - Cover4
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