VMSD - July/August 2020 - 20
"COACH X
MICHAEL B.
JORDAN"
SUBMITTED BY: COACH, NEW YORK
W
hat do you get when you combine
the popular Japanese anime and manga
series "Naruto" with actor Michael
B. Jordan and New York-based
retailer Coach?
The brand's "Coach x Michael B. Jordan"
pop-up was based on the idea that "everyone
needs to belong - even the outsiders and misfits,"
Joanna Roopchand, Lead 3-D Designer, Coach, says.
"Coach, Michael B. Jordan and his favorite anime
series 'Naruto' all share this inclusive instinct: cham-
20
JULY/august 2020
|
vmsd.com
IRST
FPlace
Ma ngo L oke , Kua la Lu mpur , M alaysi a
T E M P O R A R Y/P O P-U P R E T A I L S P A C E
pioning an outsider who finds like-minded friends to
aid him on his journey. With this collaboration, Coach
underscores the importance of belonging to and finding your team."
The challenge was translating that into a space
representative of the vision. Through graphics, digital
components and materiality, the team was able to
create a pop-up that featured unique interactivity and
comprehensive visual merchandising.
The space housed an interactive game, allowing
users to learn and test their ninja skills, like "Naruto."
Says David Boddy, Lead Digital, Coach, "Combining
lots of fast, gestural movements and body tracking
technology, we delivered a level of gamification to the
customers resulting in an exhilarating experience that
delighted all, leading them to share their experience
widely all over social media." The game asked players to perform correctly timed Jutsu poses, with each
session lasting 60 seconds - specific poses at the right
time earned players points.
The design team worked closely with the "Naruto"
animators and their own engineering team to ensure
their designs were in line with the show's
vision and the pop-up's message. "With such
a dedicated fan-base, attention to detail was
of paramount importance. Our interpretation
resonated wonderfully with both the fans of
the series, who largely came and experienced Coach
for the first time across the global pop-ups, as well as
Coach customers, who in turn reveled in the world of
anime for the first time," says Boddy.
http://www.vmsd.com
VMSD - July/August 2020
Table of Contents for the Digital Edition of VMSD - July/August 2020
VMSD - July/august 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Spellbound
No Monkey Business
Bringing the Outside In
Take Me Home
Showroom
Ad Index
Checking Out
VMSD - July/August 2020 - Intro
VMSD - July/August 2020 - VMSD - July/august 2020
VMSD - July/August 2020 - Cover2
VMSD - July/August 2020 - 1
VMSD - July/August 2020 - Contents
VMSD - July/August 2020 - 3
VMSD - July/August 2020 - From the Editor
VMSD - July/August 2020 - 5
VMSD - July/August 2020 - Vmsd Editorial Advisory Board
VMSD - July/August 2020 - 7
VMSD - July/August 2020 - The Goods
VMSD - July/August 2020 - 9
VMSD - July/August 2020 - 10
VMSD - July/August 2020 - 11
VMSD - July/August 2020 - Next Store
VMSD - July/August 2020 - 13
VMSD - July/August 2020 - Spellbound
VMSD - July/August 2020 - 15
VMSD - July/August 2020 - 16
VMSD - July/August 2020 - 17
VMSD - July/August 2020 - 18
VMSD - July/August 2020 - 19
VMSD - July/August 2020 - 20
VMSD - July/August 2020 - 21
VMSD - July/August 2020 - 22
VMSD - July/August 2020 - 23
VMSD - July/August 2020 - No Monkey Business
VMSD - July/August 2020 - 25
VMSD - July/August 2020 - Bringing the Outside In
VMSD - July/August 2020 - 27
VMSD - July/August 2020 - 28
VMSD - July/August 2020 - 29
VMSD - July/August 2020 - Take Me Home
VMSD - July/August 2020 - 31
VMSD - July/August 2020 - 32
VMSD - July/August 2020 - Showroom
VMSD - July/August 2020 - 34
VMSD - July/August 2020 - Ad Index
VMSD - July/August 2020 - Checking Out
VMSD - July/August 2020 - Cover3
VMSD - July/August 2020 - Cover4
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