VMSD - July/August 2020 - 26
Fixture Trends
Bringing the Outside In
Nods to nature dominate this year's store fixturing trends.
By Georgia Mizen, Contributing Writer
This summer, fixture motifs drawing inspiration from biophilic designs, as well as organic
shapes, are going strong across retail spaces from New York to Shanghai. Beyond just a
pretty shelf to display product, fixtures have continued to embrace a more artsy aesthetic
during the past few years, remaining functional yet adding to the larger retail narrative.
Ed
LIGHTEN UP
For the new shop-in-shop design for footwear brand Sam Edelman in Macy's
Herald Square in New York, Christian Lahoude Studio (New York) took the reins.
"We created a concept that draws on the American designer's fascination with the
timeless sport of equestrianism," reveals Christian Lahoude, Founder and Creative
Director.
"The dynamics of this retail experience are defined by a horse's graceful movements
in its natural environment, a motif that the team translated into a series of circular
displays in varying heights." Customers can wander through the central space, "a golden
triangle" with green tufted poufs and mirrors, to interact with the product. There is a
spectrum of transparency and opacity in the materials, mimicking the light and dark of stables.
"To further the field effect, glowing glass discs linked with LEDs rise and fall alongside
green discs that are suspended from a golden grass-like structure. The golden rods and circular
displays, both in plan and elevation, call on the Art Nouveau style, imbibed with whip-like motifs,"
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VMSD - July/August 2020
Table of Contents for the Digital Edition of VMSD - July/August 2020
VMSD - July/august 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Spellbound
No Monkey Business
Bringing the Outside In
Take Me Home
Showroom
Ad Index
Checking Out
VMSD - July/August 2020 - Intro
VMSD - July/August 2020 - VMSD - July/august 2020
VMSD - July/August 2020 - Cover2
VMSD - July/August 2020 - 1
VMSD - July/August 2020 - Contents
VMSD - July/August 2020 - 3
VMSD - July/August 2020 - From the Editor
VMSD - July/August 2020 - 5
VMSD - July/August 2020 - Vmsd Editorial Advisory Board
VMSD - July/August 2020 - 7
VMSD - July/August 2020 - The Goods
VMSD - July/August 2020 - 9
VMSD - July/August 2020 - 10
VMSD - July/August 2020 - 11
VMSD - July/August 2020 - Next Store
VMSD - July/August 2020 - 13
VMSD - July/August 2020 - Spellbound
VMSD - July/August 2020 - 15
VMSD - July/August 2020 - 16
VMSD - July/August 2020 - 17
VMSD - July/August 2020 - 18
VMSD - July/August 2020 - 19
VMSD - July/August 2020 - 20
VMSD - July/August 2020 - 21
VMSD - July/August 2020 - 22
VMSD - July/August 2020 - 23
VMSD - July/August 2020 - No Monkey Business
VMSD - July/August 2020 - 25
VMSD - July/August 2020 - Bringing the Outside In
VMSD - July/August 2020 - 27
VMSD - July/August 2020 - 28
VMSD - July/August 2020 - 29
VMSD - July/August 2020 - Take Me Home
VMSD - July/August 2020 - 31
VMSD - July/August 2020 - 32
VMSD - July/August 2020 - Showroom
VMSD - July/August 2020 - 34
VMSD - July/August 2020 - Ad Index
VMSD - July/August 2020 - Checking Out
VMSD - July/August 2020 - Cover3
VMSD - July/August 2020 - Cover4
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