VMSD - July/August 2020 - 9

\ Pa n d o r a r e l a u n c h \

Pa pe r Ho u se Pr o du ct io n s

Follow Your Heart
To support the global relaunch of the Copenhagen, Denmark-based Pandora jewelry brand,
YourStudio (London) created a large-scale activation called "The Heartbeat Hub," unveiled at
the Sydney, Australia, shopping center Pitt Street
Mall. The personalized experience encourages
visitors to embrace what they love - their passions, their most cherished places and even their
favorite creatures.
Based on the brand's O-shaped crown monogram, the circular structure digitally measures
guests' heart rates as they enter. They're then
asked to whisper the things they love to their
host. Dynamic, 360-degree visual projections,
with product sprinkled throughout, surround the
visitor, visually reacting to their stated loves and
heart rate.
"Pandora has a renewed commitment to
inspiring self-expression and individuality, and
we wanted to generate a connection with our customers and the local community by inviting them
to participate, to be proud of their unique essence
and to join us in affirming all the wonderful things
that bring love and joy to our lives," explains Phil
McNutt, Managing Director Australia and New
Zealand for Pandora.
Visitors exit the space with a complimentary
slice of pink cake, a sweet treat made by pastry
chef Anna Polyviou.-JA

vmsd.com

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JULY/AUGUST 2020

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http://www.vmsd.com

VMSD - July/August 2020

Table of Contents for the Digital Edition of VMSD - July/August 2020

VMSD - July/august 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Next Store
Spellbound
No Monkey Business
Bringing the Outside In
Take Me Home
Showroom
Ad Index
Checking Out
VMSD - July/August 2020 - Intro
VMSD - July/August 2020 - VMSD - July/august 2020
VMSD - July/August 2020 - Cover2
VMSD - July/August 2020 - 1
VMSD - July/August 2020 - Contents
VMSD - July/August 2020 - 3
VMSD - July/August 2020 - From the Editor
VMSD - July/August 2020 - 5
VMSD - July/August 2020 - Vmsd Editorial Advisory Board
VMSD - July/August 2020 - 7
VMSD - July/August 2020 - The Goods
VMSD - July/August 2020 - 9
VMSD - July/August 2020 - 10
VMSD - July/August 2020 - 11
VMSD - July/August 2020 - Next Store
VMSD - July/August 2020 - 13
VMSD - July/August 2020 - Spellbound
VMSD - July/August 2020 - 15
VMSD - July/August 2020 - 16
VMSD - July/August 2020 - 17
VMSD - July/August 2020 - 18
VMSD - July/August 2020 - 19
VMSD - July/August 2020 - 20
VMSD - July/August 2020 - 21
VMSD - July/August 2020 - 22
VMSD - July/August 2020 - 23
VMSD - July/August 2020 - No Monkey Business
VMSD - July/August 2020 - 25
VMSD - July/August 2020 - Bringing the Outside In
VMSD - July/August 2020 - 27
VMSD - July/August 2020 - 28
VMSD - July/August 2020 - 29
VMSD - July/August 2020 - Take Me Home
VMSD - July/August 2020 - 31
VMSD - July/August 2020 - 32
VMSD - July/August 2020 - Showroom
VMSD - July/August 2020 - 34
VMSD - July/August 2020 - Ad Index
VMSD - July/August 2020 - Checking Out
VMSD - July/August 2020 - Cover3
VMSD - July/August 2020 - Cover4
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