VMSD - September 2020 - 14

RETAIL RENOVATION COMPETITION 2020

be

fo

re

CONVERSION - SPECIALTY STORE, SALES AREA OVER 10,000 SQUARE FEET

FIRST
PLACE

"Puma, Fifth Avenue Flagship"

A

fter Puma closed its U.S. flagship
stores and operated its brick-and-mortar business exclusively through outlet
shops for nearly a decade, the company changed
direction and, in 2019, decided to open a new fullline, full-price store in New York, reminiscent of
the brand's stores located in Germany
and elsewhere in Europe.
"Puma got Shawmut involved when
they were looking for the right space,"
says Jim Scarpone, Director, Shawmut
Design and Construction. "That was the
key to success in this project - getting
the team involved as early as possible."
That early partnership meant decisions between the retailer and the design
firm could be made symbiotically, something that became a necessity due to the
project's time constraint of 39 weeks.
"In Shawmut, we get involved in a lot
of flagship opportunities, and most of
them take a year to design. This one was
much shorter. It was on this accelerated schedule
from a design and build side, and then when we

14 SEPTEMBER 2020

|

VMSD.COM

got greenlit and permitted to build, we had a very
short time period."
But it was that time constraint that offered
Puma and Shawmut the freedom to spend time
on decisions that held more weight, and to let go
of the ones that were ultimately less important
- a perspective that is sometimes harder to see
on a project with a much longer timeline. "Time
constraints drive the decision-making process,"
says Scarpone. "I've been involved with much
simpler stores where too much time was spent
on minutia. The team knew the objective, we met
on a weekly basis if not more, and the decisions
had to be driven. This was another benefit from
bringing in the team early. While the architects
are drawing, we're pricing and budgeting."
The final store beckons onlookers, from its
oversized shoe props to the dramatic front
fa├žade, it's the work of a dedicated team of
people working against the clock. "Everybody
worked together to achieve the goal. We always
say, 'Great projects are built by great teams.'
And we're just a part of that great team."

FR A NK O UDE MA N; J O SE PH RE E D/ SHAWM UT DE S IGN AND C O NST R UC T ION

SUBMITTED BY: SHAWMUT DESIGN AND CONSTRUCTION, NEW YORK
ADDITIONAL FIRM: DESIGN REPUBLIC, NEW YORK


http://www.VMSD.COM

VMSD - September 2020

Table of Contents for the Digital Edition of VMSD - September 2020

VMSD - September 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Delivering Design
2020 Retailer of the Year
Setting the Mood
Showroom
Checking Out
Ad Index
VMSD - September 2020 - Intro
VMSD - September 2020 - VMSD - September 2020
VMSD - September 2020 - Cover2
VMSD - September 2020 - Contents
VMSD - September 2020 - From the Editor
VMSD - September 2020 - 3
VMSD - September 2020 - Vmsd Editorial Advisory Board
VMSD - September 2020 - 5
VMSD - September 2020 - The Goods
VMSD - September 2020 - 7
VMSD - September 2020 - 8
VMSD - September 2020 - 9
VMSD - September 2020 - Delivering Design
VMSD - September 2020 - 11
VMSD - September 2020 - 12
VMSD - September 2020 - 13
VMSD - September 2020 - 14
VMSD - September 2020 - 15
VMSD - September 2020 - 16
VMSD - September 2020 - 17
VMSD - September 2020 - 2020 Retailer of the Year
VMSD - September 2020 - 19
VMSD - September 2020 - 20
VMSD - September 2020 - BB1
VMSD - September 2020 - BB2
VMSD - September 2020 - Trion1
VMSD - September 2020 - Trion2
VMSD - September 2020 - Trion3
VMSD - September 2020 - Trion4
VMSD - September 2020 - Trion5
VMSD - September 2020 - Trion6
VMSD - September 2020 - Trion7
VMSD - September 2020 - Trion8
VMSD - September 2020 - Trion9
VMSD - September 2020 - Trion10
VMSD - September 2020 - Trion11
VMSD - September 2020 - Trion12
VMSD - September 2020 - Trion13
VMSD - September 2020 - Trion14
VMSD - September 2020 - Trion15
VMSD - September 2020 - Trion16
VMSD - September 2020 - 21
VMSD - September 2020 - Setting the Mood
VMSD - September 2020 - 23
VMSD - September 2020 - 24
VMSD - September 2020 - Showroom
VMSD - September 2020 - 26
VMSD - September 2020 - 27
VMSD - September 2020 - Checking Out
VMSD - September 2020 - Ad Index
VMSD - September 2020 - Cover4
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