VMSD - September 2020 - 24
Special report: lighting trends
And while UV light used for sanitization can
only be used when stores are closed, lighting with
other health benefits is having its moment across
applications. "There's a focus not only on the
psychological attributes, but also the physiological
benefits of lighting that's tuned to circadian
rhythms - great for retail staff and customers in
malls without natural light," says Klores.
For the new Peter Millar (Raleigh, N.C.) menswear store in Chicago, lighting forms part of the
"architecture of the design." At home in such an
iconic city, it was an artistic choice by Jeffrey
Hutchison & Associates (New York), along with
lighting designer Bill Schwinghammer, to work
under the influence of renowned architects Mies
24
september 2020
|
vmsd.com
Van der Rohe and Louis Sullivan. In the main body
of the store, in a slight departure from geometric
lines, recessed cove lighting curves where the
ceiling meets the wall, emulating a cornice and
inspired by Sullivan's classic decorative ceilings.
In an intimate alcove displaying jackets and offering custom tailoring, uplighting washes up and
bounces back into the space. "The light creates
an open, airy feeling. The color temperature we
selected is bright, to work with the natural light
that floods in through the windows open to the
street," says Jeffrey Hutchison, President.
In stylistic terms, "there's a push away from
high-gloss to more natural, brushed finishes and
making environments more home-like," says Nelson
Jenkins, Owner and Lighting Designer at Lumen
Architecture (New York). "As lighting becomes more
compact, and edge- and back-lighting becomes
more affordable, there's a greater opportunity to
make surfaces points of illumination."
At Peter Millar, that's perfectly exemplified in
the fitting room area, where integration of light
gives the impression of a futuristic, floating ceiling,
and in the accentuation of product walls, "giving
off yet more ambient light," says Hutchison.
From setting a scene to simulating natural
luminescence, lighting at retail is all about a warm
atmosphere, healthy glow and a comfortable customer experience. In the post-COVID era, lighting
as a tool for mood management has never been so
important.
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VMSD - September 2020
Table of Contents for the Digital Edition of VMSD - September 2020
VMSD - September 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Delivering Design
2020 Retailer of the Year
Setting the Mood
Showroom
Checking Out
Ad Index
VMSD - September 2020 - Intro
VMSD - September 2020 - VMSD - September 2020
VMSD - September 2020 - Cover2
VMSD - September 2020 - Contents
VMSD - September 2020 - From the Editor
VMSD - September 2020 - 3
VMSD - September 2020 - Vmsd Editorial Advisory Board
VMSD - September 2020 - 5
VMSD - September 2020 - The Goods
VMSD - September 2020 - 7
VMSD - September 2020 - 8
VMSD - September 2020 - 9
VMSD - September 2020 - Delivering Design
VMSD - September 2020 - 11
VMSD - September 2020 - 12
VMSD - September 2020 - 13
VMSD - September 2020 - 14
VMSD - September 2020 - 15
VMSD - September 2020 - 16
VMSD - September 2020 - 17
VMSD - September 2020 - 2020 Retailer of the Year
VMSD - September 2020 - 19
VMSD - September 2020 - 20
VMSD - September 2020 - BB1
VMSD - September 2020 - BB2
VMSD - September 2020 - Trion1
VMSD - September 2020 - Trion2
VMSD - September 2020 - Trion3
VMSD - September 2020 - Trion4
VMSD - September 2020 - Trion5
VMSD - September 2020 - Trion6
VMSD - September 2020 - Trion7
VMSD - September 2020 - Trion8
VMSD - September 2020 - Trion9
VMSD - September 2020 - Trion10
VMSD - September 2020 - Trion11
VMSD - September 2020 - Trion12
VMSD - September 2020 - Trion13
VMSD - September 2020 - Trion14
VMSD - September 2020 - Trion15
VMSD - September 2020 - Trion16
VMSD - September 2020 - 21
VMSD - September 2020 - Setting the Mood
VMSD - September 2020 - 23
VMSD - September 2020 - 24
VMSD - September 2020 - Showroom
VMSD - September 2020 - 26
VMSD - September 2020 - 27
VMSD - September 2020 - Checking Out
VMSD - September 2020 - Ad Index
VMSD - September 2020 - Cover4
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