VMSD - September 2020 - 7

C o u r tes y o f S yn c De sig n S tu dio /INOX

PAST MEETS PRESENT
INOX Cinemas (Mumbai, India) commissioned Sync Design Studio (Gurugram, India)
to create an experience in its theaters that could
speak to both older and younger clientele alike.
This renovation project centered on creating
a modernized, ultra-luxurious version of the
coveted art deco style, a design approach that's
fairly unknown in the Indian city of Gorakhpur.
The theater is located on the second story
of a mall, while the box office is situated on the
ground level; its circular glazed-glass lounge
visible from the street. Upon entering, customers are greeted by the vaulted, copperaccented ceiling throughout the main areas,
paired with dramatic chandeliers, wood paneled doors, champagne-gold wallcoverings and
wall sconces, which help create a glamourous
interior. The theater rooms, however, have a
modern look with predominantly gray-toned
walls and flooring and brightly colored seating.
"Since the cinema was facing footfall issues,
the overall design had to redefine the cinematic
experience of the city while keeping tight bud-

gets in check," says Bhavuk Jain, Architect,
Planner, Interior Designer, Sync Design Studio,
about the challenges behind the design. "The
same has been achieved by selecting locally
available and sourced materials and customizing elements as per the right specification with
respect to aesthetics and functionality."
While much of the decor may convey an
old world theme, technology played an important part in the experience - customers can

access all services via touch panels or their
phone, eliminating the need for direct interaction, something that will be of importance in
the post-COVID-19 world. "We had to be very
thoughtful about integrating art deco elements
in the design while giving it a modern twist,"
says Jain. "It's always important to strike the
right chords which empower your design and
don't overpower." -Carly Hagedon

vmsd.com

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SEPtEMBER 2020

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VMSD - September 2020

Table of Contents for the Digital Edition of VMSD - September 2020

VMSD - September 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Delivering Design
2020 Retailer of the Year
Setting the Mood
Showroom
Checking Out
Ad Index
VMSD - September 2020 - Intro
VMSD - September 2020 - VMSD - September 2020
VMSD - September 2020 - Cover2
VMSD - September 2020 - Contents
VMSD - September 2020 - From the Editor
VMSD - September 2020 - 3
VMSD - September 2020 - Vmsd Editorial Advisory Board
VMSD - September 2020 - 5
VMSD - September 2020 - The Goods
VMSD - September 2020 - 7
VMSD - September 2020 - 8
VMSD - September 2020 - 9
VMSD - September 2020 - Delivering Design
VMSD - September 2020 - 11
VMSD - September 2020 - 12
VMSD - September 2020 - 13
VMSD - September 2020 - 14
VMSD - September 2020 - 15
VMSD - September 2020 - 16
VMSD - September 2020 - 17
VMSD - September 2020 - 2020 Retailer of the Year
VMSD - September 2020 - 19
VMSD - September 2020 - 20
VMSD - September 2020 - BB1
VMSD - September 2020 - BB2
VMSD - September 2020 - Trion1
VMSD - September 2020 - Trion2
VMSD - September 2020 - Trion3
VMSD - September 2020 - Trion4
VMSD - September 2020 - Trion5
VMSD - September 2020 - Trion6
VMSD - September 2020 - Trion7
VMSD - September 2020 - Trion8
VMSD - September 2020 - Trion9
VMSD - September 2020 - Trion10
VMSD - September 2020 - Trion11
VMSD - September 2020 - Trion12
VMSD - September 2020 - Trion13
VMSD - September 2020 - Trion14
VMSD - September 2020 - Trion15
VMSD - September 2020 - Trion16
VMSD - September 2020 - 21
VMSD - September 2020 - Setting the Mood
VMSD - September 2020 - 23
VMSD - September 2020 - 24
VMSD - September 2020 - Showroom
VMSD - September 2020 - 26
VMSD - September 2020 - 27
VMSD - September 2020 - Checking Out
VMSD - September 2020 - Ad Index
VMSD - September 2020 - Cover4
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