VMSD - September 2020 - Trion2

Foreword
A special thank you to our sponsors Specialty Lighting, Stylmark, Canada's Best
Store Fixtures Inc. and Trion for their support and also the Research Council and
the ROI Standards Task Force for their work in developing this white paper.
In today's retail climate, ROI data is no longer a "nice to have." Retailers are
counting on their suppliers to provide the information they need to demon-
strate ROI when they implement changes in store design-whether it's improved
signage, upgraded fixtures, a new mannequin line, or a complete redesign.

A SPECIAL THANKS
TO OUR STORE REDESIGN
ROI STANDARDS
TASK FORCE MEMBERS
Madeline Baumgartner
Shop!
Jane Greenthal, Chair
Gensler
Teri Mascotti
Stylmark
Paul Pinkus
Sharing Wisdom
Michael Decker
Medallion Retail
Ted Flinn
Tag Worldwide

In our continual effort to drive an industry dialog on ROI, Shop!, the trade associ-
ation focused on enhancing retail environments and experiences, is pioneering
the development of industry standards for Store Redesign ROI. In 2014 Shop!
worked with EWI Worldwide to gain an understanding of this topic. The EWI
team surveyed retailers with physical remodels regarding their motivations,
goals, and expectations of a store redesign. The information was shared in
a 2015 EWI White Paper that was inserted in Retail Environments magazine.
Building off of those findings, Shop! has endeavored to further understand
the current ROI measurement habits of retailers, store designers, and manu-
facturers. Shop! conducted a survey for the first phase of the research with
key industry players in retail, store design, and fixture manufacturing.
The 2017 Shop! ROI Standards: Store Redesign white paper offers actionable
insights, case studies, and best practices based on the findings of our recent
studies. I hope the takeaways in the following pages will help you justify your
investments to create and execute successful store redesign projects that
ultimately enhance the retail experience for shoppers.
This is the first of a series of ROI research from Shop! in 2017. Later in the year,
Shop! will release results on Understanding the Effect of the Retail Workers' Service
on the Customer Experience and How it Ties Back to Return on Design.
For questions or more information about the report, please visit the Shop!
website at shopassociation.org, email us at info@shopassociation.org, or call
Madeline Baumgartner, Shop! Director of Education & Research at 312-863-2917.
Thank you!

Steven Weiss, CEO, Shop!

2

2017 Shop! ROI Standards: Store Redesign


http://www.shopassociation.org

VMSD - September 2020

Table of Contents for the Digital Edition of VMSD - September 2020

VMSD - September 2020
Contents
From the Editor
Vmsd Editorial Advisory Board
The Goods
Delivering Design
2020 Retailer of the Year
Setting the Mood
Showroom
Checking Out
Ad Index
VMSD - September 2020 - Intro
VMSD - September 2020 - VMSD - September 2020
VMSD - September 2020 - Cover2
VMSD - September 2020 - Contents
VMSD - September 2020 - From the Editor
VMSD - September 2020 - 3
VMSD - September 2020 - Vmsd Editorial Advisory Board
VMSD - September 2020 - 5
VMSD - September 2020 - The Goods
VMSD - September 2020 - 7
VMSD - September 2020 - 8
VMSD - September 2020 - 9
VMSD - September 2020 - Delivering Design
VMSD - September 2020 - 11
VMSD - September 2020 - 12
VMSD - September 2020 - 13
VMSD - September 2020 - 14
VMSD - September 2020 - 15
VMSD - September 2020 - 16
VMSD - September 2020 - 17
VMSD - September 2020 - 2020 Retailer of the Year
VMSD - September 2020 - 19
VMSD - September 2020 - 20
VMSD - September 2020 - BB1
VMSD - September 2020 - BB2
VMSD - September 2020 - Trion1
VMSD - September 2020 - Trion2
VMSD - September 2020 - Trion3
VMSD - September 2020 - Trion4
VMSD - September 2020 - Trion5
VMSD - September 2020 - Trion6
VMSD - September 2020 - Trion7
VMSD - September 2020 - Trion8
VMSD - September 2020 - Trion9
VMSD - September 2020 - Trion10
VMSD - September 2020 - Trion11
VMSD - September 2020 - Trion12
VMSD - September 2020 - Trion13
VMSD - September 2020 - Trion14
VMSD - September 2020 - Trion15
VMSD - September 2020 - Trion16
VMSD - September 2020 - 21
VMSD - September 2020 - Setting the Mood
VMSD - September 2020 - 23
VMSD - September 2020 - 24
VMSD - September 2020 - Showroom
VMSD - September 2020 - 26
VMSD - September 2020 - 27
VMSD - September 2020 - Checking Out
VMSD - September 2020 - Ad Index
VMSD - September 2020 - Cover4
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