Achieve Newsletter - 5th Issue - 2020 - 6

Hi. This is Trish with Copytech and we're running a
special on ink I thought you might be interested in.

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Really, Trish? Our business is down so much that we're
barely making copies right now. Thanks for being tonedeaf. No, I don't want to hear about your specials.

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In February you had expressed interest in our trust
platform for reviews. Now is the perfect time to pick up
the conversation.

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Six Connection Suggestions
for Showing Empathy

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ABWA Perspec tives

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There's no mistake about it; COVID-19 has devastated certain
business sectors, and many would-be buyers, customers,
and donors are hurting. To add insult to injury, there are
a lot of tone-deaf people sending emails and making
calls. Although most likely not deliberately obtuse, they're
insensitive and ineffective just the same.
In times like these, a little empathy can go a long way
and have lasting effects. After all, we will come out of this
eventually, and when we do, people will remember who was
kind and who was cruel. With a little bit of effort, you can up
your empathy game and ability to connect with others.
Connection Suggestion

1

Recognize that today is not yesterday. While some people
haven't experienced much change during the pandemic,
others have had their entire worlds turned upside down.
To put it another way, we're in the same storm but not in
the same boat. Some of us have situations that are akin to
a yacht and others are struggling in an overcrowded kayak
with a leak. Don't assume people have the situation they did
in February or one similar to someone else's.
Connection Suggestion

2

It is? Now is actually the perfect time for me to focus
on keeping our doors open. It's not the time for your
product. Of course, you would know that if you'd asked
how business was before pushing your agenda. I'm going
to think long and hard before using your service. I don't
trust you.
I'm calling because you've sponsored us for the last
ten years. We haven't heard anything from you and are
relying on your donation.

Did it dawn on you that I might not be in a position
to give? I appreciate that you need my money. Please
appreciate that I do too. I guess you would know that if
you had picked up the phone and checked in at some
point.

three months. It's been a while, and I want to check in. A lot
of people have had some pretty significant changes to their
driving patterns, and I want to let you know we're here when
you need us. If you need your fluids and tire pressure checked
before your oil is due, just stop in. We'd love to see you. "
Thanks, Brad! Everyone else who has called me is a bill
collector or trying to sell me. You sound like you might
actually like to see me. I've always liked Speedy Oil Change.
They're quality people.
Connection Suggestion

3

If your customer base has become price sensitive, if
possible, give people options that allow them to remain
your customer. Some customers will come right out and tell
you they can't afford something. Others may feel too proud
or believe that their finances are none of your business.
" Maggie, I can give the boys slightly shorter haircuts. They
ought to last an extra two weeks. What do you think? " Before
you think a move like that won't serve you in the long run,
imagine Maggie decides she simply can't afford professional
cuts. She might invest in some scissors and attempt to
navigate a trim herself. A cut every six weeks is better than
no cut at all.

Call to check in, not to sell. " Hi, this is Brad with Speedy Oil
Change. Prior to COVID, we were seeing you in here about every
6

achieve newsletter * 5th issue 2020

A publication of the American Business Women's Association, ©2020 ABWA Management LLC



Achieve Newsletter - 5th Issue - 2020

Table of Contents for the Digital Edition of Achieve Newsletter - 5th Issue - 2020

Achieve Newsletter - 5th Issue - 2020 - 1
Achieve Newsletter - 5th Issue - 2020 - 2
Achieve Newsletter - 5th Issue - 2020 - 3
Achieve Newsletter - 5th Issue - 2020 - 4
Achieve Newsletter - 5th Issue - 2020 - 5
Achieve Newsletter - 5th Issue - 2020 - 6
Achieve Newsletter - 5th Issue - 2020 - 7
Achieve Newsletter - 5th Issue - 2020 - 8
Achieve Newsletter - 5th Issue - 2020 - 9
Achieve Newsletter - 5th Issue - 2020 - 10
Achieve Newsletter - 5th Issue - 2020 - 11
Achieve Newsletter - 5th Issue - 2020 - 12
Achieve Newsletter - 5th Issue - 2020 - 13
Achieve Newsletter - 5th Issue - 2020 - 14
Achieve Newsletter - 5th Issue - 2020 - 15
Achieve Newsletter - 5th Issue - 2020 - 16
Achieve Newsletter - 5th Issue - 2020 - 17
Achieve Newsletter - 5th Issue - 2020 - 18
Achieve Newsletter - 5th Issue - 2020 - 19
Achieve Newsletter - 5th Issue - 2020 - 20
Achieve Newsletter - 5th Issue - 2020 - 21
Achieve Newsletter - 5th Issue - 2020 - 22
Achieve Newsletter - 5th Issue - 2020 - 23
Achieve Newsletter - 5th Issue - 2020 - 24
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