American Cinematographer - January 2010 - 14

Top: The crew positions the balloons onstage. Clark’s lighting also included an overhead soft box (center, above the balloons) and 18Ks (left and right). Middle and bottom: For another sequence in the commercial, Clark devised a 20'x30' grid of 80 fluorescent bulbs. The grid’s reflection on the car echoes a musical-scale graphic that was added in post. would be too flat. If I moved the light to the background, the image would be too contrasty. You have to find a position that will give you the best balance amongst all of these choices. In this first shot, the highlight on the hood, above the headlight, marks the start of the car’s A-line, which runs along the hood, up the windscreen, defines the curvature of the roof and terminates at the tail light. That shape is very important — it’s almost like a vanishing point. How the light and shadows converge around that shape can evoke movement, even though the car is stationary. There is just a bit of highlight reflection on the grill with the Hyundai badge, and beneath that is the air intake. The lower lip of the intake is an important design feature of the car, so I needed to draw attention to its shape with highlights surrounded by shadow. The left side of the intake is accented by bounce from a bead board. Bringing out a car’s important features is not just about the light. It’s also about using the right focal length at the proper angle from the best distance. Before I photograph a vehicle, one of the first things I do is walk around it with my lenses (in this case, Arri Master Primes) and a viewfinder, looking to see what angles, lens heights, distances and focal lengths will best enhance the car’s contours. A lens that’s too long can compress the car, which is less flattering. At the other end, if you get too close with a 14mm, you risk over-exaggerating the perspective. You don’t want to distort the vehicle to the point where it doesn’t resemble the one the customer sees in the showroom. You’re there to enhance the car’s intrinsic design features. Embellish them, reinforce them and draw attention to them, but always stay true to the actual design. Once you’ve found a look for the car, how do you maintain it once the car starts moving? You have to make sure the lighting transitions reinforce your philosophical approach. The choreography of your shots should be fairly specific: you need to know how far the vehicle is moving and exactly how much of the area you need to light. Make sure you’ve got a January 2010 American Cinematographer

American Cinematographer - January 2010

Table of Contents for the Digital Edition of American Cinematographer - January 2010

American Cinematographer - January 2010
Contents
President’s Desk
Short Takes: Hyundai Sonata Campaign
Production Slate: The White Ribbon • The Imaginarium of Doctor Parnassus
Conquering New Worlds
Watchful Spirit
Super Sleuth
The Right Stuff
Editor’s Note
Post Focus: Technicolor Hollywood • HPA Awards
Filmmakers’ Forum: Shane Hurlbut, ASC
New Products & Services
International Marketplace
Classified Ads
Ad Index
Clubhouse News
ASC Close-Up: Billy Dickson
American Cinematographer - January 2010 - American Cinematographer - January 2010
American Cinematographer - January 2010 - Cover2
American Cinematographer - January 2010 - 1
American Cinematographer - January 2010 - 2
American Cinematographer - January 2010 - Contents
American Cinematographer - January 2010 - 4
American Cinematographer - January 2010 - 5
American Cinematographer - January 2010 - 6
American Cinematographer - January 2010 - 7
American Cinematographer - January 2010 - 8
American Cinematographer - January 2010 - 9
American Cinematographer - January 2010 - President’s Desk
American Cinematographer - January 2010 - 11
American Cinematographer - January 2010 - Short Takes: Hyundai Sonata Campaign
American Cinematographer - January 2010 - 13
American Cinematographer - January 2010 - 14
American Cinematographer - January 2010 - 15
American Cinematographer - January 2010 - 16
American Cinematographer - January 2010 - 17
American Cinematographer - January 2010 - Production Slate: The White Ribbon • The Imaginarium of Doctor Parnassus
American Cinematographer - January 2010 - 19
American Cinematographer - January 2010 - 20
American Cinematographer - January 2010 - 21
American Cinematographer - January 2010 - 22
American Cinematographer - January 2010 - 23
American Cinematographer - January 2010 - 24
American Cinematographer - January 2010 - 25
American Cinematographer - January 2010 - 26
American Cinematographer - January 2010 - 27
American Cinematographer - January 2010 - 28
American Cinematographer - January 2010 - 29
American Cinematographer - January 2010 - 30
American Cinematographer - January 2010 - 31
American Cinematographer - January 2010 - Conquering New Worlds
American Cinematographer - January 2010 - 33
American Cinematographer - January 2010 - 34
American Cinematographer - January 2010 - 35
American Cinematographer - January 2010 - 36
American Cinematographer - January 2010 - 37
American Cinematographer - January 2010 - 38
American Cinematographer - January 2010 - 39
American Cinematographer - January 2010 - 40
American Cinematographer - January 2010 - 41
American Cinematographer - January 2010 - 42
American Cinematographer - January 2010 - 43
American Cinematographer - January 2010 - 44
American Cinematographer - January 2010 - 45
American Cinematographer - January 2010 - 46
American Cinematographer - January 2010 - 47
American Cinematographer - January 2010 - Watchful Spirit
American Cinematographer - January 2010 - 49
American Cinematographer - January 2010 - 50
American Cinematographer - January 2010 - 51
American Cinematographer - January 2010 - 52
American Cinematographer - January 2010 - 53
American Cinematographer - January 2010 - 54
American Cinematographer - January 2010 - 55
American Cinematographer - January 2010 - 56
American Cinematographer - January 2010 - 57
American Cinematographer - January 2010 - 58
American Cinematographer - January 2010 - 59
American Cinematographer - January 2010 - Super Sleuth
American Cinematographer - January 2010 - 61
American Cinematographer - January 2010 - 62
American Cinematographer - January 2010 - 63
American Cinematographer - January 2010 - 64
American Cinematographer - January 2010 - 65
American Cinematographer - January 2010 - 66
American Cinematographer - January 2010 - 67
American Cinematographer - January 2010 - 68
American Cinematographer - January 2010 - 69
American Cinematographer - January 2010 - The Right Stuff
American Cinematographer - January 2010 - 71
American Cinematographer - January 2010 - 72
American Cinematographer - January 2010 - 73
American Cinematographer - January 2010 - 74
American Cinematographer - January 2010 - 75
American Cinematographer - January 2010 - 76
American Cinematographer - January 2010 - 77
American Cinematographer - January 2010 - 78
American Cinematographer - January 2010 - 79
American Cinematographer - January 2010 - Editor’s Note
American Cinematographer - January 2010 - 81
American Cinematographer - January 2010 - 82
American Cinematographer - January 2010 - 83
American Cinematographer - January 2010 - Post Focus: Technicolor Hollywood • HPA Awards
American Cinematographer - January 2010 - 85
American Cinematographer - January 2010 - 86
American Cinematographer - January 2010 - 87
American Cinematographer - January 2010 - Filmmakers’ Forum: Shane Hurlbut, ASC
American Cinematographer - January 2010 - 89
American Cinematographer - January 2010 - 90
American Cinematographer - January 2010 - 91
American Cinematographer - January 2010 - 92
American Cinematographer - January 2010 - 93
American Cinematographer - January 2010 - New Products & Services
American Cinematographer - January 2010 - 95
American Cinematographer - January 2010 - 96
American Cinematographer - January 2010 - 97
American Cinematographer - January 2010 - International Marketplace
American Cinematographer - January 2010 - Classified Ads
American Cinematographer - January 2010 - Ad Index
American Cinematographer - January 2010 - 101
American Cinematographer - January 2010 - Clubhouse News
American Cinematographer - January 2010 - 103
American Cinematographer - January 2010 - ASC Close-Up: Billy Dickson
American Cinematographer - January 2010 - Cover3
American Cinematographer - January 2010 - Cover4
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