American Cinematographer - February 2014 - 84

CW Sonderoptic via the Leica Store in Los
Angeles and also from Band Pro, distributor
of the Leica Summilux-C lenses.
For additional information, visit
www.cw-sonderoptic.de.
New Views with iPro for Artemis
Chemical Wedding, the producer of
the iOS applications Artemis, Helios and
Toland, has collaborated
with Schneider Optics
to introduce the iPro for
Artemis system. Featuring a Super Wide Angle
lens specially developed
for Artemis by Schneider Optics, the system
expands the range of
lenses the Artemis Digital Director's Viewfinder
can replicate to include
lenses as wide as 12mm
(when used with Super 35mm-format
motion-picture cameras).
The Standard iPro for Artemis Kit
includes the Super Wide Angle Lens, an
iPhone case (4/4s or 5), a lens case that
doubles as a handle, and a lanyard. The
Master Kit also includes the 2x Teleconverter,
which extends the range of the Artemis
Viewfinder to 300mm. (The iPro for Artemis
system is also available for the iPad Mini by
means of an iPad Mini Lens Clip.) The
Artemis Digital Director's Viewfinder is only
calibrated to use the Super Wide Angle and
2x Teleconverter iPro lenses.
For
additional
information,
visit
www.chemicalwedding.tv
and
https://squareup.com/market/chemicalwedding.

Telecine &
Color Grading
"Jod is a true artist with
a great passion for his craft."
- John W. Simmons, ASC

Contact Jod @ 310-713-8388
Jod@apt-4.com

rapher," says VER owner Vince Dundee.
"We're creating a synergy that will provide
unmatched technical capabilities, cuttingedge equipment and outstanding customer
service to the television, feature film and
commercial production markets."
ASC associate Tom Fletcher, vice president and co-founder of Fletcher Camera,
adds, "The nature of modern motionpicture production requires an everchanging variety of equipment and
the ability to scale up to meet the
needs of an often complicated and
demanding production environment. VER's extensive inventory,
engineering prowess and presence
in every incentive-driven production
center means that we can now
more fully serve the [directors of
photography] and ACs' artistic and
technical needs alongside the financial and business needs of producers. My entire staff is excited to be joining
forces with VER to bring our thoughtful
customer service and extensive film and digital experience to a much wider range of
productions."
This new division will have a separate
identity from the rental company VER, with
a different local phone number, website,
traditional prep-floor space and dedicated
staff. It will use Fletcher's existing Chicago
and New Orleans locations.
Fletcher Chicago's Sports Division
remains unchanged and will continue to
operate its downtown location until the
spring, when it will relocate to the city's
western suburbs.
For additional information, visit
www.verrents.com and www.fletch.com.

VER Acquires Fletcher Camera
Video Equipment Rentals and Fletcher
Chicago, Inc. have reached an agreement to
bring Fletcher's 16mm, 35mm and digital
camera division into VER's cinema division.
This collaboration combines the strengths of
VER's extensive inventory, comprehensive
engineering and international reach with
Fletcher's film experience, knowledgeable
staff and respect for the craft of cinematography.
"We couldn't be more excited to have
Fletcher Camera advance VER's Cinema Division's commitment to service the cinematog-

ProMax Enhances
Platform Storage
ProMax Systems, manufacturer of
shared-storage servers and video-editing
workstations, has announced additions to its
Platform shared-storage server line, which
also offers asset management, media
conversion and archiving. Ideal for diskbased backup, the new Platform Nearline
storage system expands upon the existing
Platform Online and Platform Studio lines. In
addition to new hardware options, software
developments across the Platform Series
have increased the functionality of every

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American Cinematographer - February 2014

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