American Cinematographer - March 2014 - 65

required multiple locations and enough
scenes to suggest a feature-length film.
"British Movie Trailer" was one
of Thomas's first projects after he
became director/producer of the Film
Unit. (He replaced James Signorelli,
who founded the Film Unit and served
as its director for 38 years before retiring.) According to Buono, the parody
did more than prove Thomas' mettle. "It
was the moment we actually redefined
our goals," says the cinematographer.
Previously, he explains, the Film Unit
might decide a given setup looked "too
real. The theory was that our spots
should not look exactly like the real
thing because we wanted to let the audience know it was a gag. With 'British
Movie Trailer,' that went out the
window. We went 100 percent for the
real thing. Ever since then, we've tried
to use the same tools and techniques as
a real movie or commercial - at least as
much as we can on our schedule. We've
expanded our art department, our
camera packages are bigger, and the
shots are often more ambitious. For
example, we rarely used camera cranes
in the old days and now we use them
regularly. We're trying to make our work
look as high-end as possible despite our
fast turnaround."
The team went the extra mile for
"Brad Pitt for Chanel No. 5," which
spoofed a black-and-white commercial
directed by Joe Wright and shot by
Seamus McGarvey, ASC, BSC. Buono
obtained a pre-release Red Epic-M
Monochrome. "That became a really
fun experiment," he says. "We shot in a
way we wouldn't have on a color camera,
using black-and-white filters to pop
skin tones - deep oranges and reds. I
was amazed at how creamy and grainless the skin textures became.
"Part of my job is to be a cinematography detective," continues
Buono. "I've got to study a spot and try
to determine how they approached each
shot and lit each scene." In the case of
the Chanel spot, he was puzzled by the
source of a pulsing toplight. In the midst
of the pre-light, he reached out to
McGarvey. "Seamus graciously offered
65



http://www.g-f-m.net http://www.g-f-m.net http://www.theasc.com

American Cinematographer - March 2014

Table of Contents for the Digital Edition of American Cinematographer - March 2014

Table of Contents
American Cinematographer - March 2014 - Cover1
American Cinematographer - March 2014 - Cover2
American Cinematographer - March 2014 - 1
American Cinematographer - March 2014 - 2
American Cinematographer - March 2014 - Table of Contents
American Cinematographer - March 2014 - 4
American Cinematographer - March 2014 - 5
American Cinematographer - March 2014 - 6
American Cinematographer - March 2014 - 7
American Cinematographer - March 2014 - 8
American Cinematographer - March 2014 - 9
American Cinematographer - March 2014 - 10
American Cinematographer - March 2014 - 11
American Cinematographer - March 2014 - 12
American Cinematographer - March 2014 - 13
American Cinematographer - March 2014 - 14
American Cinematographer - March 2014 - 15
American Cinematographer - March 2014 - 16
American Cinematographer - March 2014 - 17
American Cinematographer - March 2014 - 18
American Cinematographer - March 2014 - 19
American Cinematographer - March 2014 - 20
American Cinematographer - March 2014 - 21
American Cinematographer - March 2014 - 22
American Cinematographer - March 2014 - 23
American Cinematographer - March 2014 - 24
American Cinematographer - March 2014 - 25
American Cinematographer - March 2014 - 26
American Cinematographer - March 2014 - 27
American Cinematographer - March 2014 - 28
American Cinematographer - March 2014 - 29
American Cinematographer - March 2014 - 30
American Cinematographer - March 2014 - 31
American Cinematographer - March 2014 - 32
American Cinematographer - March 2014 - 33
American Cinematographer - March 2014 - 34
American Cinematographer - March 2014 - 35
American Cinematographer - March 2014 - 36
American Cinematographer - March 2014 - 37
American Cinematographer - March 2014 - 38
American Cinematographer - March 2014 - 39
American Cinematographer - March 2014 - 40
American Cinematographer - March 2014 - 41
American Cinematographer - March 2014 - 42
American Cinematographer - March 2014 - 43
American Cinematographer - March 2014 - 44
American Cinematographer - March 2014 - 45
American Cinematographer - March 2014 - 46
American Cinematographer - March 2014 - 47
American Cinematographer - March 2014 - 48
American Cinematographer - March 2014 - 49
American Cinematographer - March 2014 - 50
American Cinematographer - March 2014 - 51
American Cinematographer - March 2014 - 52
American Cinematographer - March 2014 - 53
American Cinematographer - March 2014 - 54
American Cinematographer - March 2014 - 55
American Cinematographer - March 2014 - 56
American Cinematographer - March 2014 - 57
American Cinematographer - March 2014 - 58
American Cinematographer - March 2014 - 59
American Cinematographer - March 2014 - 60
American Cinematographer - March 2014 - 61
American Cinematographer - March 2014 - 62
American Cinematographer - March 2014 - 63
American Cinematographer - March 2014 - 64
American Cinematographer - March 2014 - 65
American Cinematographer - March 2014 - 66
American Cinematographer - March 2014 - 67
American Cinematographer - March 2014 - 68
American Cinematographer - March 2014 - 69
American Cinematographer - March 2014 - 70
American Cinematographer - March 2014 - 71
American Cinematographer - March 2014 - 72
American Cinematographer - March 2014 - 73
American Cinematographer - March 2014 - 74
American Cinematographer - March 2014 - 75
American Cinematographer - March 2014 - 76
American Cinematographer - March 2014 - 77
American Cinematographer - March 2014 - 78
American Cinematographer - March 2014 - 79
American Cinematographer - March 2014 - 80
American Cinematographer - March 2014 - Cover3
American Cinematographer - March 2014 - Cover4
https://www.nxtbook.com/nxtbooks/ac/ac1218_v2
https://www.nxtbook.com/nxtbooks/ac/ac1118_v2
https://www.nxtbook.com/nxtbooks/ac/ac1018_v2
https://www.nxtbook.com/nxtbooks/ac/ac0918_v2
https://www.nxtbook.com/nxtbooks/ac/ac0818_v2
https://www.nxtbook.com/nxtbooks/ac/ac0718_v2
https://www.nxtbook.com/nxtbooks/ac/ac0618_v2
https://www.nxtbook.com/nxtbooks/ac/ac0518_v2
https://www.nxtbook.com/nxtbooks/ac/ac0418_v2
https://www.nxtbook.com/nxtbooks/ac/ac0318_v2
https://www.nxtbook.com/nxtbooks/ac/ac0218_v2
https://www.nxtbook.com/nxtbooks/ac/ac0118_v2
https://www.nxtbook.com/nxtbooks/ac/ac1217_v2
https://www.nxtbook.com/nxtbooks/ac/ac1117_v2
https://www.nxtbook.com/nxtbooks/ac/ac1017_v2
https://www.nxtbook.com/nxtbooks/ac/ac0917_v2
https://www.nxtbook.com/nxtbooks/ac/ac0817_v2
https://www.nxtbook.com/nxtbooks/ac/ac0717_v2
https://www.nxtbook.com/nxtbooks/ac/ac0617_v2
https://www.nxtbook.com/nxtbooks/ac/ac0517_v2
https://www.nxtbook.com/nxtbooks/ac/ac0417_v2
https://www.nxtbook.com/nxtbooks/ac/ac0317_v2
https://www.nxtbook.com/nxtbooks/ac/ac0217_v2
https://www.nxtbook.com/nxtbooks/ac/ac0117_v2
https://www.nxtbook.com/nxtbooks/ac/ac1216_v2
https://www.nxtbook.com/nxtbooks/ac/ac1116_v2
https://www.nxtbook.com/nxtbooks/ac/ac1016_v2
https://www.nxtbook.com/nxtbooks/ac/ac0916_v2
https://www.nxtbook.com/nxtbooks/ac/ac0816_v2
https://www.nxtbook.com/nxtbooks/ac/ac0716_v2
https://www.nxtbook.com/nxtbooks/ac/ac0616_v2
https://www.nxtbook.com/nxtbooks/ac/ac0516_v2
https://www.nxtbook.com/nxtbooks/ac/ac0416_v2
https://www.nxtbook.com/nxtbooks/ac/ac0316_v2
https://www.nxtbook.com/nxtbooks/ac/ac0216_v2
https://www.nxtbook.com/nxtbooks/ac/ac0116_v2
https://www.nxtbook.com/nxtbooks/ac/ac1215_v2
https://www.nxtbook.com/nxtbooks/ac/ac1115_v2
https://www.nxtbook.com/nxtbooks/ac/ac1015_v2
https://www.nxtbook.com/nxtbooks/ac/ac0915_v2
https://www.nxtbook.com/nxtbooks/ac/ac0815_v2
https://www.nxtbook.com/nxtbooks/ac/ac0715_v2
https://www.nxtbook.com/nxtbooks/ac/ac0615_v2
https://www.nxtbook.com/nxtbooks/ac/ac0515_v2
https://www.nxtbook.com/nxtbooks/ac/ac0415_v2
https://www.nxtbook.com/nxtbooks/ac/ac0315_v2
https://www.nxtbook.com/nxtbooks/ac/ac0215_v2
https://www.nxtbook.com/nxtbooks/ac/ac0115_v2
https://www.nxtbook.com/nxtbooks/ac/ac1214
https://www.nxtbook.com/nxtbooks/ac/ac1114
https://www.nxtbook.com/nxtbooks/ac/ac1014
https://www.nxtbook.com/nxtbooks/ac/ac0914
https://www.nxtbook.com/nxtbooks/ac/ac0814
https://www.nxtbook.com/nxtbooks/ac/ac0714
https://www.nxtbook.com/nxtbooks/ac/ac0614
https://www.nxtbook.com/nxtbooks/ac/ac0514
https://www.nxtbook.com/nxtbooks/ac/ac0414
https://www.nxtbook.com/nxtbooks/ac/ac0314
https://www.nxtbook.com/nxtbooks/ac/ac0214
https://www.nxtbook.com/nxtbooks/ac/ac0114
https://www.nxtbook.com/nxtbooks/ac/ac1213
https://www.nxtbook.com/nxtbooks/ac/ac1113
https://www.nxtbook.com/nxtbooks/ac/ac1013
https://www.nxtbook.com/nxtbooks/ac/ac0913
https://www.nxtbook.com/nxtbooks/ac/ac0813
https://www.nxtbook.com/nxtbooks/ac/ac0713
https://www.nxtbook.com/nxtbooks/ac/ac0613
https://www.nxtbook.com/nxtbooks/ac/ac0513
https://www.nxtbook.com/nxtbooks/ac/ac0413
https://www.nxtbook.com/nxtbooks/ac/ac0313
https://www.nxtbook.com/nxtbooks/ac/ac0213
https://www.nxtbook.com/nxtbooks/ac/ac0113
https://www.nxtbook.com/nxtbooks/ac/ac1212
https://www.nxtbook.com/nxtbooks/ac/ac1112
https://www.nxtbook.com/nxtbooks/ac/ac1012
https://www.nxtbook.com/nxtbooks/ac/ac0912
https://www.nxtbook.com/nxtbooks/ac/ac0812
https://www.nxtbook.com/nxtbooks/ac/ac0712
https://www.nxtbook.com/nxtbooks/ac/ac0612
https://www.nxtbook.com/nxtbooks/ac/ac0512
https://www.nxtbook.com/nxtbooks/ac/ac0412
https://www.nxtbook.com/nxtbooks/ac/ac0312
https://www.nxtbook.com/nxtbooks/ac/ac0212
https://www.nxtbook.com/nxtbooks/ac/ac0112
https://www.nxtbook.com/nxtbooks/ac/ac1211
https://www.nxtbook.com/nxtbooks/ac/ac1111
https://www.nxtbook.com/nxtbooks/ac/ac1011
https://www.nxtbook.com/nxtbooks/ac/ac0911
https://www.nxtbook.com/nxtbooks/ac/ac0811
https://www.nxtbook.com/nxtbooks/ac/ac0711
https://www.nxtbook.com/nxtbooks/ac/ac0611
https://www.nxtbook.com/nxtbooks/ac/ac0511
https://www.nxtbook.com/nxtbooks/ac/ac0411
https://www.nxtbook.com/nxtbooks/ac/ac0311
https://www.nxtbook.com/nxtbooks/ac/ac0211
https://www.nxtbook.com/nxtbooks/ac/ac0111
https://www.nxtbook.com/nxtbooks/ac/ac1210
https://www.nxtbook.com/nxtbooks/ac/ac1110
https://www.nxtbook.com/nxtbooks/ac/ac1010
https://www.nxtbook.com/nxtbooks/ac/ac0910
https://www.nxtbook.com/nxtbooks/ac/ac0810
https://www.nxtbook.com/nxtbooks/ac/ac0710
https://www.nxtbook.com/nxtbooks/ac/ac0610
https://www.nxtbook.com/nxtbooks/ac/ac0510
https://www.nxtbook.com/nxtbooks/ac/ac0410
https://www.nxtbook.com/nxtbooks/ac/ac0310
https://www.nxtbook.com/nxtbooks/ac/ac0210
https://www.nxtbook.com/nxtbooks/ac/ac0110
https://www.nxtbookmedia.com