American Cinematographer - April 2014 - 95

ings, including firmware upgrades to
C-Series cameras that boost their maximum
ISO setting to 80,000. Edakubo also outlined
an optional upgrade to the EOS C100 to
support Dual Pixel CMOS AF autofocus technology, for continuous autofocusing with
Canon's EF lenses. (In May, this upgrade will
be available for the C300 as well.) He touted
the improved signal-to-noise ratio in Canon's
high-end cameras (made possible by the
company's second generation of chip-noise
reduction technology), as well as their wider
dynamic range (credited to the Dual Pixel
CMOS diode structure, which also helps to
reduce "rolling shutter" effect). Edakubo
added that while Canon launched its CSeries cameras mainly for motion-picture
use, the company has been pleasantly
surprised by their popularity for shooting
other types of projects, including commercials and sports events. (Most recently,
Canon was selected by NBC to provide more
than 70 HDTV portable, field and studio
lenses for the 2014 Olympic Winter Games
in Sochi, Russia.)
During the press briefings, Masaya
Maeda, managing director and chief executive of Canon's ICPO, offered a general
overview of the company's business strategies, placing further emphasis on the
company's on-site development of image
processors, lenses, software and sensors. In
a one-on-one interview with AC, he
conceded, "In the world of cinema, we're
still in the process of learning [and gathering]
opinions and insights, [not only] from distinguished and great filmmakers but also independent filmmakers and students. I think
we're still at the stage [where we are]
absorbing all of those insights so we can
learn from them and [reflect] those suggestions" in new product designs and systems.
With regard to the Cinema Series cameras,

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American Cinematographer - April 2014

Table of Contents for the Digital Edition of American Cinematographer - April 2014

Contents
American Cinematographer - April 2014 - Cover1
American Cinematographer - April 2014 - Cover2
American Cinematographer - April 2014 - 1
American Cinematographer - April 2014 - 2
American Cinematographer - April 2014 - Contents
American Cinematographer - April 2014 - 4
American Cinematographer - April 2014 - 5
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American Cinematographer - April 2014 - Cover3
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