American Cinematographer - May 2021 - 68

Clubhouse News
Latest Bulletins From the Society

New Associate Member Andrew Tiffen Continues
Legacy of Collaboration
By Rachael K. Bosley
The ASC has welcomed Andrew Tiffen, senior vice president and chief
operating officer of the Tiffen Company, as an associate member.
He represents the third generation of his family to serve as an ASC
associate, following his late grandfather, Nat Tiffen, who cofounded the
family business in 1938, and his father, Steven Tiffen, the current chief
executive and president of the company. (Steven's brother, Ira Tiffen, is
also an ASC associate.)
" My family always said becoming an ASC associate was one of the
proudest moments of my grandfather's professional career - he absolutely loved the ASC and everything it stood for - and I am thrilled to carry on
that tradition, " says Andrew.

Founded in Manhattan by Sol Tiffen, who brought in his brothers
Nat and Leo, the Tiffens' company initially sold camera accessories and
catered to amateur and professional photographers. Seeking to improve
the quality of the filters they were seeing, Nat developed the proprietary
ColorCore glass-filter technology for which the company is still known.
The introduction of Tiffen Filters in 1951 created an entrée into the movie
industry, and it was Nat who cultivated that market.
" Flying out to L.A. several times a year, my grandfather created what
our strategy still is today: find out what the customer wants and give it to
them, " says Andrew. " He worked very closely with the ASC and its members to do that. "
As the Tiffen Co. grew, its factory was moved to Brooklyn, then to
Roslyn, and finally to Hauppauge on Long Island, where it is located today.

TIFFEN PHOTOS COURTESY OF ANDREW TIFFEN/
THE TIFFEN COMPANY.

ASC associate Andrew Tiffen

68 / MAY 2021

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American Cinematographer - May 2021

Table of Contents for the Digital Edition of American Cinematographer - May 2021

Contents
American Cinematographer - May 2021 - Cover1
American Cinematographer - May 2021 - Cover2
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American Cinematographer - May 2021 - Cover3
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